1.
Organized by the Community, for the Community.
WHY PICK THE
SITECORE BLOG OVER
A WORDPRESS BLOG
By @ctrappe
Authenticstorytelling.net/sugcon-na

2.
Organized by the Community, for the Community.
HI, I’M @CTRAPPE
Top healthcare social
media influencer
Top content marketer
Global speaker
Leads healthcare
content marketing team
SUGCON NORTH AMERICA 2015 2
#SUGCON
@CTRAPPE

3.
Organized by the Community, for the Community.
RULES
• I’m live tweeting this. Feel free to join me.
• Questions? Please ask ‘em.
• Everything is on the record: Blog, tweeting,
etc. Please send links!
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#SUGCON
@CTRAPPE

4.
Organized by the Community, for the Community.
PLEASE USE THE HASHTAG!
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#Sugcon

5.
Organized by the Community, for the Community.
WHY BLOGGING?
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#SUGCON
@CTRAPPE

6.
Organized by the Community, for the Community.
BLOGGING
• Focused
• Educational
• Informational
• Ongoing
• Conversational
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#SUGCON
@CTRAPPE

7.
Organized by the Community, for the Community.
THE CONTENT INC. MODEL
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#SUGCON
@CTRAPPE

8.
Organized by the Community, for the Community.
BLOGGING NEXT STEPS
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#SUGCON
@CTRAPPE

9.
Organized by the Community, for the Community.
SITECORE VS. WORDPRESS
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vs
.
#SUGCON
@CTRAPPE

10.
Organized by the Community, for the Community.
NOT VERSUS, BUT DIFFERENT
AUDIENCES
SUGCON NORTH AMERICA 2015 10

11.
Organized by the Community, for the Community. 11

12.
Organized by the Community, for the Community.
THERE’S LIKELY A PLUGIN FOR
THAT
BUT …
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#SUGCON
@CTRAPPE

13.
Organized by the Community, for the Community.
IT’S ALL ABOUT ME (AKA THE
AUDIENCE)
SUGCON NORTH AMERICA 2015 13

14.
Organized by the Community, for the Community.
SINCE IT’S ALL ABOUT ME…
Getting me the right content specific to me
when it benefits me the most will set you apart!
(Me = your target audience)
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#SUGCON
@CTRAPPE

15.
Organized by the Community, for the Community.
RELEVANT CONTENT
Blog content can become more relevant and
gently push people through the funnel.
Everything is integrated.
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#SUGCON
@CTRAPPE

16.
Organized by the Community, for the Community.
TIE IN WITH E-NEWSLETTER
• Email is not dead.
• Personalization can be used here and tied to
site.
• Repurpose blog content.
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#SUGCON
@CTRAPPE

17.
Organized by the Community, for the Community. 17

18.
Organized by the Community, for the Community. 18

19.
Organized by the Community, for the Community. 19

20.
Organized by the Community, for the Community.
NEXT STEPS: TIE IN WITH SOCIAL
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#SUGCON
@CTRAPPE

21.
Organized by the Community, for the Community.
THE EVOLUTION OF
PERSONALIZATION
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Persona 1 Persona 2 Persona 3
#SUGCON
@CTRAPPE

22.
Organized by the Community, for the Community.
THE EVOLUTION OF
PERSONALIZATION
SUGCON NORTH AMERICA 2015 22
Persona 1 Persona 2 Persona 3
Content
Content
Content
Content
Content
Content
Content

23.
Organized by the Community, for the Community.
THE EVOLUTION OF
PERSONALIZATION
SUGCON NORTH AMERICA 2015 23
Me = each
person
Content
Content
Content
Content
Content
Content
Content

24.
Organized by the Community, for the Community.
BUT ….
Technology is a tool … not an end-all to
engagement.
SUGCON NORTH AMERICA 2015 24
#SUGCON
@CTRAPPE

25.
Organized by the Community, for the Community.
STILL HAVE TO TELL GOOD
STORIES!
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#SUGCON
@CTRAPPE

26.
Organized by the Community, for the Community.
GOOD STORIES ARE…
• Relevant
• Educational
• Inspiring
• Include conflict
• Entertaining
• Shared constantly (and people won’t mind)
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#SUGCON
@CTRAPPE

27.
Organized by the Community, for the Community.
Create Once, Publish Everywhere
27

28.
Organized by the Community, for the Community.
GOOD STORIES BECOME GREAT…
When they are served to people at the right time
(aka personalization)
SUGCON NORTH AMERICA 2015 28

29.
Organized by the Community, for the Community.SUGCON NORTH AMERICA 2015 29
QUESTIONS?
COMMENTS?

30.
Organized by the Community, for the Community.
PLEASE RATE THIS SESSION…
Text your rating to 319-389-9853 now…
5- Fantastic
4 – Pretty good
3 – So-so
2 – Who cares?
1 – A waste of my time
Slides: AuthenticStorytelling.net/sugcon-na
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