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[Elite Camp 2016] Chris Mercer - How Top Marketers Are Using Google Tag Manager To Improve their Sales & Leads

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In this session you will learn:

- What a "Tag Manager" is and why you should be using it
- How you can use GTM to unlock more detailed reporting in platforms Google Analytics so you can make more useful marketing decisions.
- Time saving steps you can take to improve your tracking (without having to involve your developer)

Published in: Marketing
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[Elite Camp 2016] Chris Mercer - How Top Marketers Are Using Google Tag Manager To Improve their Sales & Leads

  1. 1. @mercertweets #elitecamp2016Elite Camp 2016 How Top Marketers Are Using Google Tag Manager to Improve Their Sales & Leads - Chris Mercer, SeriouslySimpleMarketing.com
  2. 2. @mercertweets #elitecamp2016Elite Camp 2016 Who is this “Mercer” guy? • WordPress + • Analytics + • Optimization + • Became…Chris “Mercer” Mercer
  3. 3. @mercertweets #elitecamp2016Elite Camp 2016 Who is this “Mercer” guy?Who is this “Mercer” guy?
  4. 4. @mercertweets #elitecamp2016Elite Camp 2016 Today we’ll chat about…
  5. 5. @mercertweets #elitecamp2016Elite Camp 2016 Let’s talk about you!
  6. 6. @mercertweets #elitecamp2016Elite Camp 2016 Beginner? Go for the basics… 1’s, 2’s & 3’s…
  7. 7. @mercertweets #elitecamp2016Elite Camp 2016 Have some experience? Get ideas… 4’s, 5’s, 6’s & 7’s…
  8. 8. @mercertweets #elitecamp2016Elite Camp 2016 Advanced user? Find verification… 8’s & 9’s…
  9. 9. @mercertweets #elitecamp2016Elite Camp 2016 Expert already? There’s always email… and finally… the 10’s.
  10. 10. @mercertweets #elitecamp2016Elite Camp 2016 What to expect… What this is… (and what this isn’t.)
  11. 11. @mercertweets #elitecamp2016Elite Camp 2016 This has a learning curve…
  12. 12. @mercertweets #elitecamp2016Elite Camp 2016 What is a “Tag Manager”?
  13. 13. @mercertweets #elitecamp2016Elite Camp 2016 Marketers Create a Campaign
  14. 14. @mercertweets #elitecamp2016Elite Camp 2016 IT Gets a Request
  15. 15. @mercertweets #elitecamp2016Elite Camp 2016 And then…
  16. 16. @mercertweets #elitecamp2016Elite Camp 2016 Marketing waits…
  17. 17. @mercertweets #elitecamp2016Elite Camp 2016 Tag Managers give you control…
  18. 18. @mercertweets #elitecamp2016Elite Camp 2016 Lots of choices…
  19. 19. @mercertweets #elitecamp2016Elite Camp 2016 Lots of choices…
  20. 20. @mercertweets #elitecamp2016Elite Camp 2016 This is a sample of bold text on a full color slide. This is good for quotes, stats, dividers, etc. Elite Camp 2016 @mercertweets #elitecamp2016 Successful marketers gather marketing insights & use them to adapt quickly.
  21. 21. @mercertweets #elitecamp2016Elite Camp 2016 Google Tag Manager gives you control so you can get useful insights faster.
  22. 22. @mercertweets #elitecamp2016Elite Camp 2016 Let’s talk about how…
  23. 23. @mercertweets #elitecamp2016Elite Camp 2016 1’s, 2’s & 3’s…
  24. 24. @mercertweets #elitecamp2016Elite Camp 2016 The Install…
  25. 25. @mercertweets #elitecamp2016Elite Camp 2016 Two Main Parts…
  26. 26. @mercertweets #elitecamp2016Elite Camp 2016 “Tags” are how GTM asks... “What should I do?”
  27. 27. @mercertweets #elitecamp2016Elite Camp 2016 “Triggers” are how GTM asks... “When should I do that?”
  28. 28. @mercertweets #elitecamp2016Elite Camp 2016 How tags & triggers work together… (“What should I do?”) “Fire a Facebook tracking pixel…”
  29. 29. @mercertweets #elitecamp2016Elite Camp 2016 How tags & triggers work together… (“When should I do that?”) “…on every page.”
  30. 30. @mercertweets #elitecamp2016Elite Camp 2016 How tags & triggers work together… (“What should I do?”) “Report an a sale to Google Analytics…”
  31. 31. @mercertweets #elitecamp2016Elite Camp 2016 How tags & triggers work together… (“When should I do that?”) “…whenever a purchase is made.”
  32. 32. @mercertweets #elitecamp2016Elite Camp 2016 How tags & triggers work together… (“What should I do?”) “Start collecting session recording data…”
  33. 33. @mercertweets #elitecamp2016Elite Camp 2016 How tags & triggers work together… (“When should I do that?”) “…on the order form.”
  34. 34. @mercertweets #elitecamp2016Elite Camp 2016 How tags & triggers work together… (“What should I do?”) “Pop up the ‘Live Chat’ window…”
  35. 35. @mercertweets #elitecamp2016Elite Camp 2016 How tags & triggers work together… (“When should I do that?”) “…after they’ve been on the order form for 60 seconds.”
  36. 36. @mercertweets #elitecamp2016Elite Camp 2016 Built-in tags…
  37. 37. @mercertweets #elitecamp2016Elite Camp 2016 Built-in tags…
  38. 38. @mercertweets #elitecamp2016Elite Camp 2016 Built-in tags…
  39. 39. @mercertweets #elitecamp2016Elite Camp 2016 Built-in tags…
  40. 40. @mercertweets #elitecamp2016Elite Camp 2016 Built-in tags…
  41. 41. @mercertweets #elitecamp2016Elite Camp 2016 An Example…
  42. 42. @mercertweets #elitecamp2016Elite Camp 2016 Anatomy of a Tag…
  43. 43. @mercertweets #elitecamp2016Elite Camp 2016 Anatomy of a Tag…
  44. 44. @mercertweets #elitecamp2016Elite Camp 2016 Anatomy of a Tag…
  45. 45. @mercertweets #elitecamp2016Elite Camp 2016 Anatomy of a Tag…
  46. 46. @mercertweets #elitecamp2016Elite Camp 2016 The Trigger…
  47. 47. @mercertweets #elitecamp2016Elite Camp 2016 The complete picture…
  48. 48. @mercertweets #elitecamp2016Elite Camp 2016 This is a sample of bold text on a full color slide. This is good for quotes, stats, dividers, etc. Elite Camp 2016 @mercertweets #elitecamp2016 #gtmprotip: If you have the option, use built-in tags.
  49. 49. @mercertweets #elitecamp2016Elite Camp 2016 But what if…
  50. 50. @mercertweets #elitecamp2016Elite Camp 2016 No built-in? No problem!
  51. 51. @mercertweets #elitecamp2016Elite Camp 2016 Remember the built-in?
  52. 52. @mercertweets #elitecamp2016Elite Camp 2016 Custom HTML tag…
  53. 53. @mercertweets #elitecamp2016Elite Camp 2016 Why use GTM for pixels & tracking? A Story of Trash Data
  54. 54. @mercertweets #elitecamp2016Elite Camp 2016 This is a sample of bold text on a full color slide. This is good for quotes, stats, dividers, etc. Elite Camp 2016 @mercertweets #elitecamp2016 Real marketing insights happen when your data provides a useful truth.
  55. 55. @mercertweets #elitecamp2016Elite Camp 2016 Traffic Attribution 4’s, 5’s, 6’s & 7’s…
  56. 56. @mercertweets #elitecamp2016Elite Camp 2016 “Cross Domain” Tracking Facebook Ad MySite.com Landing Page MyCart.com (Checkout) MySite.com Sales Page MySite.com Thank You Facebook MySite MyCart
  57. 57. @mercertweets #elitecamp2016Elite Camp 2016 “Cross Domain” Tracking Facebook sends the traffic, but doesn’t get the credit it’s due.
  58. 58. @mercertweets #elitecamp2016Elite Camp 2016 “Cross Domain” Tracking Facebook Ad MySite.com Landing Page MyCart.com (Checkout) MySite.com Sales Page MySite.com Thank You Facebook
  59. 59. @mercertweets #elitecamp2016Elite Camp 2016 “Cross Domain” Tracking Who gets credit for the sale? Facebook.
  60. 60. @mercertweets #elitecamp2016Elite Camp 2016 Having to go through IT…
  61. 61. @mercertweets #elitecamp2016Elite Camp 2016 Cutting the cord…
  62. 62. @mercertweets #elitecamp2016Elite Camp 2016 This is a sample of bold text on a full color slide. This is good for quotes, stats, dividers, etc. Elite Camp 2016 @mercertweets #elitecamp2016 Using GTM to track across domains helps you figure out which traffic sources are working… and when they are working!
  63. 63. @mercertweets #elitecamp2016Elite Camp 2016 Automatically track every click An Assembly Line of Clicks!
  64. 64. @mercertweets #elitecamp2016Elite Camp 2016 Why track clicks? Automatically track every click
  65. 65. @mercertweets #elitecamp2016Elite Camp 2016 Automatically track every click Useful Truth
  66. 66. @mercertweets #elitecamp2016Elite Camp 2016 This is a sample of bold text on a full color slide. This is good for quotes, stats, dividers, etc. Elite Camp 2016 @mercertweets #elitecamp2016 Using GTM to automatically track clicks helps Content Marketers figure out which blog posts are producing results.
  67. 67. @mercertweets #elitecamp2016Elite Camp 2016 Want a more useful truth? Use Timers
  68. 68. @mercertweets #elitecamp2016Elite Camp 2016 Fun with timers… Adjusted Bounce Rate
  69. 69. @mercertweets #elitecamp2016Elite Camp 2016 Quality Remarketing More fun with timers…
  70. 70. @mercertweets #elitecamp2016Elite Camp 2016 This is a sample of bold text on a full color slide. This is good for quotes, stats, dividers, etc. Elite Camp 2016 @mercertweets #elitecamp2016 Using GTM timers can help you target and remarket more efficiently. (Spending less yet making more!)
  71. 71. @mercertweets #elitecamp2016Elite Camp 2016 This guy… And then…
  72. 72. @mercertweets #elitecamp2016Elite Camp 2016 Into the deep end… 8’s, 9’s, (and even 10’s)
  73. 73. @mercertweets #elitecamp2016Elite Camp 2016 Justin had a problem. Into the deep end…
  74. 74. @mercertweets #elitecamp2016Elite Camp 2016 Supercharge Google Tag Manager The Data Layer
  75. 75. @mercertweets #elitecamp2016Elite Camp 2016 Supercharge Google Tag Manager The Data Layer
  76. 76. @mercertweets #elitecamp2016Elite Camp 2016 Justin had a problem. Into the deep end…
  77. 77. @mercertweets #elitecamp2016Elite Camp 2016 Justin had a problem. Into the deep end…
  78. 78. @mercertweets #elitecamp2016Elite Camp 2016 You don’t just need analytics, you need analytics you can trust and professionals who can make heads or tails of it. When it comes to implementing systems the only company I trust is Seriously Simple Marketing. - Justin Rondeau Director of Optimization DigitalMarketer.com
  79. 79. @mercertweets #elitecamp2016Elite Camp 2016 This is a sample of bold text on a full color slide. This is good for quotes, stats, dividers, etc. Elite Camp 2016 @mercertweets #elitecamp2016 Using the GTM data layer you can send ecommerce transactions so you know which products are selling.
  80. 80. @mercertweets #elitecamp2016Elite Camp 2016 But wait! There’s more… Use the Data Layer to Tell Your Story (And grow into GTM)
  81. 81. @mercertweets #elitecamp2016Elite Camp 2016 Now what?
  82. 82. @mercertweets #elitecamp2016Elite Camp 2016 Now what? 1’s, 2’s & 3’s… Create an Account & Setup a Tracking Pixel
  83. 83. @mercertweets #elitecamp2016Elite Camp 2016 Now what? 4’s and above… Start Using Events, Timers & the Data Layer
  84. 84. @mercertweets #elitecamp2016Elite Camp 2016 Questions? mercer@seriouslysimplemarketing.com Chris “Mercer” Mercer
  85. 85. @mercertweets #elitecamp2016Elite Camp 2016 Thank You! Chris “Mercer” Mercer mercer@seriouslysimplemarketing.com

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