There's an art and science as well as determination to getting and staying on a blogging schedule. This is the deck I used at WordCamp Pittsburgh to discuss the topic. If you need help with your blogging drop me a note: ctrappe@scribblelive.com
7 Steps to get on a blogging schedule
@CTrappe
WordCamp
Pittsburgh
Businesses can win through content when they
put the audience first.
ctrappe@scribblelive.com
Christoph Trappe
VP - Content Marketing Strategy, Americas
Example
Blog post Blog post
Blog post Blog post Blog
post Blog post
Blog post Blog post
Blog post
Blog post
Blog post Blog post
Blog post
Tweets
Facebook
Email
@CTrappe
In summary!
1. Commit (Seriously!) + Strategy
2. Schedule
3. Document ideas
4. Tools
5. Start writing (at least four weeks out)!
6. Mea
7. Relentless distribution
@CTrappe
Political barriers inside the organization
No buy-in from the people with the stories
Expectations aren’t clear
Technology that wastes people’s time and brainpower