This document outlines 7 steps to get on a blogging schedule: 1) Make up your mind and develop a strategy, 2) Determine your blogging schedule, 3) Document your blog post ideas, 4) Pick the right blogging tools, 5) Start writing blog posts at least 4 weeks in advance, 6) Start measuring the performance of your blog posts, and 7) Relentlessly distribute and research your blog posts on various channels.
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7 steps to get on a blogging schedule
1. 7 Steps to get on a blogging schedule
@CTrappe
WordCamp
Pittsburgh
Businesses can win through content when they
put the audience first.
ctrappe@scribblelive.com
Christoph Trappe
VP - Content Marketing Strategy, Americas
13. Example
Blog post Blog post
Blog post Blog post Blog
post Blog post
Blog post Blog post
Blog post
Blog post
Blog post Blog post
Blog post
Tweets
Facebook
Email
@CTrappe
14. In summary!
1. Commit (Seriously!) + Strategy
2. Schedule
3. Document ideas
4. Tools
5. Start writing (at least four weeks out)!
6. Mea
7. Relentless distribution
@CTrappe
Political barriers inside the organization
No buy-in from the people with the stories
Expectations aren’t clear
Technology that wastes people’s time and brainpower