Three Things You
Should Absolutely Be
Doing In Your Social
Media Marketing
June 2014
www.rallyverse.com
@rallyverse
You know you’ve been at
this whole social media
thing a while when…
…You realize that social
media marketing can no
longer be reasonably
described as “new.”
We’ve all been doing it for
multiple years, on multiple
networks, with multiple tools.
But that doesn’t mean that
you don’t need a few tips and
tricks.
Since you’re a pro, we
won’t call these basics.
Just think of it as things
you should be doing.
You Should Be
Reposting Your
Content
A world where you
only shared a
single piece of
content once would
be a very dull
place.
Social streams move quickly.
Users are in and out of
contact.
And content isn’t only relevant
to conversations once.
And if you’ll only see performance
and engagement the first time you
post something, think again.
If it’s not time-based, ...
Enterprise Curation:
I’m looking for interesting
things to share, and I need to
produce a set of outputs in the
next few h...
You Should Be Using
Tracking Codes In Your
Social Posts
Cross-channel media
attribution analytics aren’t
new.
But they’re still pretty
uncommon in social
marketing.
And the challenges of mobile
and app usage for social
means your default site
analytics tool won’t always
know the source ...
Which means you need to be
adding tracking codes to every
link you publish.
That means ad server click
redirects and UTM p...
Enterprise Curation:
I’m looking for interesting
things to share, and I need to
produce a set of outputs in the
next few h...
You Should Be Promoting
Your Best-Performing
Posts
In a world of declining organic
reach and crowded feeds,
pairing your owned content
with paid promotion will get
you the r...
But how do you know which
posts to promote to your
community?
You need to carefully measure
the performance of every post,
and amplify the top performers
(that are still relevant to yo...
Enterprise Curation:
I’m looking for interesting
things to share, and I need to
produce a set of outputs in the
next few h...
Enterprise Curation:
I’m looking for interesting
things to share, and I need to
produce a set of outputs in the
next few h...
Don’t worry:
Rallyverse can help .
Thank You
info@rallyverse.com
@rallyverse
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Three Things You Should Absolutely Be Doing In Your Social Media Marketing

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It's 2014. Whether we want to admit it or not, social media isn't new anymore. Far from it.

Most marketers have nailed the basics by now. They've set up their social accounts, and they probably even post a few times per week. Check.

But when you have the basics covered, what's next? Are there simple things that you should add to your social media marketing strategy?

We've got some ideas.

Published in: Social Media, Business

Three Things You Should Absolutely Be Doing In Your Social Media Marketing

  1. 1. Three Things You Should Absolutely Be Doing In Your Social Media Marketing June 2014 www.rallyverse.com @rallyverse
  2. 2. You know you’ve been at this whole social media thing a while when…
  3. 3. …You realize that social media marketing can no longer be reasonably described as “new.”
  4. 4. We’ve all been doing it for multiple years, on multiple networks, with multiple tools.
  5. 5. But that doesn’t mean that you don’t need a few tips and tricks.
  6. 6. Since you’re a pro, we won’t call these basics. Just think of it as things you should be doing.
  7. 7. You Should Be Reposting Your Content
  8. 8. A world where you only shared a single piece of content once would be a very dull place.
  9. 9. Social streams move quickly. Users are in and out of contact. And content isn’t only relevant to conversations once.
  10. 10. And if you’ll only see performance and engagement the first time you post something, think again. If it’s not time-based, you will likely see no degradation in engagement rates over time (at least none of our customers do). So post it again. And again.
  11. 11. Enterprise Curation: I’m looking for interesting things to share, and I need to produce a set of outputs in the next few hours. How We Do It: Daily Review of Owned/ Evergreen Content Sources
  12. 12. You Should Be Using Tracking Codes In Your Social Posts
  13. 13. Cross-channel media attribution analytics aren’t new. But they’re still pretty uncommon in social marketing.
  14. 14. And the challenges of mobile and app usage for social means your default site analytics tool won’t always know the source of your traffic.
  15. 15. Which means you need to be adding tracking codes to every link you publish. That means ad server click redirects and UTM parameters (or the non-Google Analytics equivalent) at the very least.
  16. 16. Enterprise Curation: I’m looking for interesting things to share, and I need to produce a set of outputs in the next few hours. How We Do It: Easy ways to add tags and trackers to every link in Settings.
  17. 17. You Should Be Promoting Your Best-Performing Posts
  18. 18. In a world of declining organic reach and crowded feeds, pairing your owned content with paid promotion will get you the reach you need.
  19. 19. But how do you know which posts to promote to your community?
  20. 20. You need to carefully measure the performance of every post, and amplify the top performers (that are still relevant to your community) in paid channels.
  21. 21. Enterprise Curation: I’m looking for interesting things to share, and I need to produce a set of outputs in the next few hours. How We Do It: Constantly updated list (with API) of your Top 5 Posts.
  22. 22. Enterprise Curation: I’m looking for interesting things to share, and I need to produce a set of outputs in the next few hours. Are you already doing each of these things? Do you wish you were?
  23. 23. Don’t worry: Rallyverse can help .
  24. 24. Thank You info@rallyverse.com @rallyverse

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