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Using Social Media To Market Your VO Business #WoVoChat 5-6-15

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Get social media tips and insight from four members of World Voices! Dave Courvoisier, Pamela Muldoon, Anne Ganguzza and Derek Chappell join forces to offer us some best practices for using social media to market and grow your voiceover business!

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Using Social Media To Market Your VO Business #WoVoChat 5-6-15

  1. 1. Using Social Media To Market Your VO Business Twitter Chat Wednesday, May 6th, 2015 12pmPT/2pmCT/3pmET #WoVoChat @WorldVoicesOrg www.worldvo.org
  2. 2. #WoVoChat www.worldvo.org Featuring Anne Ganguzza & Derek Chappell
  3. 3. #WoVoChat www.worldvo.org Featuring Pamela Muldoon & Dave Courvoisier
  4. 4. #WoVoChat www.worldvo.org Q1: Social Media is confusing and time consuming. What are the best reasons to invest my VO time there? #WoVoChat
  5. 5. A1: The amount of market reach that you can achieve with social media is simply unprecedented – and it’s FREE. #WoVoChat @aganguzza A1: Consider it an investment in building an online asset that will show up in search results for years. #WoVoChat @aganguzza A1: Grow your own network of influence and Make. A. Difference. #WoVoChat @aganguzza #WoVoChat www.worldvo.org A1: If you’re not visible online when people are researching which product to buy, trust me, they’ll find others who are. #WoVoChat @aganguzza
  6. 6. A1: Best reason to invest in social media? It generates leads, clients and booked gigs when done correctly. #WoVoChat @MarcScott A1: Unprecedented reach and opportunities can open otherwise locked shut doors, good for community and support as well. #WoVoChat @VoiceJayBritton A1: You NEVER know where a client will LOOK to try and find something(VO talent, crew, etc…) so need to be on a little of everything. #WoVoChat @tjkeenan #WoVoChat www.worldvo.org A1: An opportunity to meet & network w/new colleagues who can HELP you succeed if you ask the right questions. #WoVoChat @iDanSimpsonVO
  7. 7. #WoVoChat www.worldvo.org Q2: Which social media platforms should I concentrate on to best benefit my VO business? #WoVoChat
  8. 8. A2: Facebook can’t be ignored, it’s the 800lb Gorilla. Consider ads and use groups to your advantage. #WoVoChat @CourVo A2: If you want to take advantage of video (and you should) you MUST have a YouTube channel. #WoVoChat @CourVo A2: LinkedIn is the best for researching your clients and prospects. Pamela will talk about LI in a minute. #WoVoChat @CourVo #WoVoChat www.worldvo.org A2: Hot new platforms? Snapchat, Instagram, Vine, Periscope. Not new, but Pinterest can be useful. #WoVoChat @CourVo
  9. 9. A2: Whichever platform you choose, you need to commit. Social media isn’t as effective it it’s an occasional thing. #WoVoChat @MarcScott A2: Depends on your business model + goal, for me it’s Twitter + LinkedIn. Take the time to learn how they work to maximize impact. #WoVoChat @VoiceJayBritton A2: LinkedIn is great for finding potential clients you have common connections with. #WoVoChat @vallencourt #WoVoChat www.worldvo.org A2: Find where your potential client lives & follow them to see how you can serve them best. #WoVoChat @aganguzza
  10. 10. #WoVoChat www.worldvo.org Q3: What about Twitter? It’s weird and I just don’t understand how to use it for VO. Got any suggestions? #WoVoChat
  11. 11. A3: It does take time to understand & get used to in 140 characters. Be patient and dive in. #WoVoChat @DerekChappell A3: Use Twitter as another social media tool to find clients & stay connected to the VO community. #WoVoChat @DerekChappell A3: Use Twitter to promote your demo’s, services, website, expertise. Be a pro online. #WoVoChat @DerekChappell #WoVoChat www.worldvo.org A3: Search for clients. Use hashtags to find prospects. Follow & interact with current clients. #WoVoChat @DerekChappell
  12. 12. A3: Tip: Try to post around 100 characters so your followers can conveniently retweet. #WoVoChat @aganguzza A3: Don’t reinvent the wheel, look at others, don’t brag constantly + concentrate on building rapport with potential clients. #WoVoChat @VoiceJayBritton A3: I met & connected w/90% of the people on here today thru Twitter. Get over the “weird” part & figure it out! #WoVoChat @tjkeenan #WoVoChat www.worldvo.org A3: Hashtags are the greatest thing ever for finding leads. Learn how to use them and you will make Twitter work for you. #WoVoChat @MarcScott
  13. 13. #WoVoChat www.worldvo.org Q4: How can LinkedIn be a great social media platform for voiceover talent? #WoVoChat
  14. 14. A4: LinkedIn is the professional networking site. It’s a great place to connect with future clients, agencies & production houses. #WoVoChat @pamelamuldoon A4: Use Advanced Search to find others on LinkedIn that may be beneficial to your VO career goals. #WoVoChat @pamelamuldoon A4: Join Groups that will connect you with others in specific industries that you want to do voiceover work. #WoVoChat @pamelamuldoon #WoVoChat www.worldvo.org A4: Always be personable & use a service first approach when connecting with others on LinkedIn. #WoVoChat @pamelamuldoon
  15. 15. A4: LI is B2B marketing at it’s best. Others tend to be a bit more personal. Use LI for a polished business presence. #WoVoChat @ChristieBowenVO A4: Start conversations by wishing LI prospects a Happy Birthday or a Congrats on a work anniversary. #WoVoChat @dabvoiceovergal A4: LinkedIn is a great research tool for starters and a great way to stay connected with clients. #WoVoChat @vallencourt #WoVoChat www.worldvo.org A4: I’ve recently been searching for producers, etc…via LI and having great success. #WoVoChat @MoeRockVP
  16. 16. #WoVoChat www.worldvo.org Q5: What are some tips for getting the most from LinkedIn?#WoVoChat
  17. 17. A5: Be sure your profile is fully completed and try to reac “all star” status. #WoVoChat @pamelamuldoon A5: LinkedIn offers great SEO capabilities. Your headline & summary are great places to use keywords that associate with your talents. #WoVoChat @pamelamuldoon A5: Add your demos to the appropriate areas on LinkedIn profile. You can connect your web URL where your demos are housed. #WoVoChat @pamelamuldoon #WoVoChat www.worldvo.org A5: Ask for recommendations from all previous work listed. This shows a well-rounded individual with a great working past. #WoVoChat @pamelamuldoon
  18. 18. A5: Join groups and engage to show yourself as a thought leader in your industry. #WoVoChat @aganguzza A5: Start convos with birthday wishes, congrats on promotions, new jobs and work anniversaries. #WoVoChat @MarcScott A5: Always send an intro message after connecting. I’ve been booked and paid for gigs within hours of sending that message! #WoVoChat @VoiceJayBritton #WoVoChat www.worldvo.org
  19. 19. #WoVoChat www.worldvo.org Q6: What’s the deal with Ads? I find them annoying. Are they useful for my business? #WoVoChat
  20. 20. A6: Every social media platform is developing their Ads and wants to be #1. Now is the time (cheap/effective) to jump on board! #WoVoChat @aganguzza A6: The internet has leveled the playing field for all – if you don’t use Ad space, other companies will. #WoVoChat @aganguzza A6: Capitalize on the data collected on you! Ads can effectively drill down to your target market and really help boost your biz! #WoVoChat @aganguzza #WoVoChat www.worldvo.org A6: As much as you hate Ads, they aren’t going away (just like technology). Get on board and be ahead of the competition. #WoVoChat @aganguzza
  21. 21. #WoVoChat www.worldvo.org Q7: How do you structure your day around social media? How much time do I spend on these channels? #WoVoChat
  22. 22. A7: I like the piecemeal approach. 20-30 minutes several times a day. More than 30 min & you get bogged down. #WoVoChat @CourVo A7: Your business plan should help make this decision. Decide what are you using social media for. #WoVoChat @CourVo A7: You can utilize email to help coordinate social media. Try Nutshellmail.com or browser plugins for efficiency. #WoVoChat @CourVo #WoVoChat www.worldvo.org A7: Set priorities and set an alarm. Seriously. Use if for down time if you want, but don’t let it control you. #WoVoChat @CourVo
  23. 23. A7: Use programs to help you schedule like Hootsuite, Buffer, Post Planner – all have free levels. #WoVoChat @aganguzza A7: I may spend too much time some days. Can we develop a support group for social media addicts? #WoVoChat @MarcScott A7: On Wednesdays? At least an hour just for #WoVoChat! #WoVoChat @talentedvoice #WoVoChat www.worldvo.org
  24. 24. #WoVoChat www.worldvo.org Q8: Social Media Etiquette: Do you have a proper filter? #WoVoChat
  25. 25. A8: Do NOT use social media as a bragging tool. This will turn others off FAST! #WoVoChat @DerekChappell A8: Know how to properly self promote without overkill. Be humble. Be honest. Be professional. #WoVoChat @DerekChappell A8: Do NOT use social media to bitch about clients, colleagues or agents. Deal with them privately. #WoVoChat @DerekChappell #WoVoChat www.worldvo.org A8: If it feels uncomfy before you hit “send”, DON’T send. Take a breath & rethink it. #WoVoChat @DerekChappell
  26. 26. #WoVoChat www.worldvo.org Q9: Why is it important to include keywords in your social media profiles and which ones should I use? #WoVoChat
  27. 27. A9: Most social media platforms have search engines which index profiles so you can be found easily. #WoVoChat @aganguzza A9: Keyword research is a magical, free or low cost window into the mind of your target audience. #WoVoChat @aganguzza A9: Google Keyword Planner is a powerful tool you can use to find industry keywords and get keyword suggestions. #WoVoChat @aganguzza #WoVoChat www.worldvo.org A9: Ask yourself what you want to be known for and use that as a keyword to establish yourself as an authority. #WoVoChat @aganguzza
  28. 28. A9: I try and use keywords that are relevant to the areas of VO I work in. #WoVoChat @MarcScott A9: Use KEYWORDS that you think your clients would use to find their next talent. Those are MONEY WORDS. #WoVoChat @JohnnyG53 A9: Keywords include any variation of “VOICE”, voiceover, voice-over + talent + ISDN, ipDTL, Source- Connect: words client search #WoVoChat @tjkeenan #WoVoChat www.worldvo.org A9: Also, Google Trends can be a great tool to see what is trending in specific industries (keywords). #WoVoChat @pamelamuldoon
  29. 29. #WoVoChat www.worldvo.org Q10: Do I use a headshot as my avatar on Social Media? I heard that can be confusing for VO clients. #WoVoChat
  30. 30. A10: People are naturally curious. If you don’t give them a good pic, they’ll go looking on FB. What will they find there? #WoVoChat @CourVO A10: If it’s professional and fits your brand, yes, be seen & relate as a human being to clients. #WoVoChat @DerekChappell A10: I use a headshot – people want to connect with PEOPLE – I guarantee a Google search will uncover one of you anyway! #WoVoChat @aganguzza #WoVoChat www.worldvo.org A10: Consider the platform when using photo/logo. FB Biz Page – Logo; LI profile – photo; Twitter – either can work. #WoVoChat @pamelamuldoon
  31. 31. A10: Yes, use a photo if it represents the essence of you as a VO talent. It’s more personal. #WoVoChat @ChristieBowenVO A10: Using a pic is more personal – let’s people know there is a human at the other end of the post. #WoVoChat @MelHulm A10: I use the same headshot across every single platform for maximum brand consistency. #WoVoChat @MarcScott #WoVoChat www.worldvo.org A10: Yes, and it should be the same as on LinkedIn. #WoVoChat @VoiceofKristi
  32. 32. #WoVoChat www.worldvo.org Join Us for the next #WoVoChat on Wednesday, May 20th 12pmPT/2pmCT/3pmET! Topic: Microphones
  33. 33. Check out the entire 5-6-15 #WoVoChat at our Storify: bit.ly/WoVoChat_10 Join us every 2nd & 4th Wednesday of the month in 2015 for #WoVoChat at 12pmPT/2pmCT/3pmET! #WoVoChat www.worldvo.org January 14th & 28th July 8th & 22nd February 11th & 25th August 12th & 26th March 11th & 25th September 9th & 23rd April 8th & 22nd October 14th & 28th May 6th & 20th November 11th & 25th June 3th & 17th December 9th & 23rd

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