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How to create a culture of data-driven decisions
Apr. 15, 2019•0 likes•442 views
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As many organizations are trying to go through digital transformation, it's important to build a culture of data-driven decisions. Gut feeling reactions and decisions based on old models feel safe, but aren't always supported by analytics. In this talk I shared top tips on how to start a data-driven (digital marketing) organization and maintain it to learn together and stay relevant.
Christoph TrappeFollow
Public Relations Leader | Marketing + Communications Exec | Story Marketer | Author | Speaker |Advertisement
How to create a culture of data-driven decisions
- How to create a culture of data-driven decisions Christoph Trappe | Stamats @ctrappe
- @ctrappe Christoph Trappe Chief Content Officer Stamats Christoph.Trappe@Stamats.com 319-389-9853
- @ctrappe
- @ctrappe So who wants some emojis?
- @ctrappe 1. What are you trying to accomplish?
- @ctrappe 2. How do you measure that?
- @ctrappe 3. The high-level strategy
- @ctrappe 4. The case for being nimble
- @ctrappe
- @ctrappe
- @ctrappe
- @ctrappe Messenger ads outperform Facebook ads… currently!
- @ctrappe
- @ctrappe
- @ctrappe
- @ctrappe
- @ctrappe
- @ctrappe 5. Who has the time?
- @ctrappe
- @ctrappe 6. Adjust
- @ctrappe So, who won?
- THANK YOU! PLEASE SHARE YOUR FEEDBACK: WWW.SLIDO.COM #0UTC19 Authenticstorytelling.net/rate Stay in touch: Christoph Trappe Christoph.Trappe@Stamats.com 319-389-9853 @ctrappe
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