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SPARK 2016: The Rules of Subtraction: How Working With Less Can Help You Accomplish More

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See Heidi Joy Thretheway's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com

In marketing, we often hear, "I wish I had more—people, money or time.” But what if the success or failure of a project isn't determined by more? What if working with less works better?
Learn five strategies for content marketers that drop-kick conventional wisdom: accelerate a project even when resources and timelines are tight, and juggle priorities despite the "tyranny of the urgent." Through case studies and examples of successful marketing campaigns, you’ll be able to trim budgets and staff time while delivering projects that move the needle. You’ll also learn strategies to convert criticism and project breakdowns into assets that drive greater accomplishment.

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SPARK 2016: The Rules of Subtraction: How Working With Less Can Help You Accomplish More

  1. 1. THE RULES OF SUBTRACTION How working with less can help you accomplish more Heidi Joy Tretheway OpenStack Foundation @heiditretheway
  2. 2. Goal setting Time management Focus on perfection Performance management “Final” product 5 things hinder success:
  3. 3. • People • Money • Time I wish I had more…
  4. 4. • People Intention • Money Objectives • Time Priorities I will create stronger…
  5. 5. Lower the bar until you can.
  6. 6. Manage priorities, not time.
  7. 7. Trust the process, not the output.
  8. 8. Find and fix blind spots Skills Attitude A Player All-star
  9. 9. Find and fix blind spots Skills Attitude A Player All-star D Player
  10. 10. Find and fix blind spots Skills Attitude A Player All-star D Player
  11. 11. Find and fix blind spots Skills Attitude A Player All-star B Player Cultural fit, needs to produce more D Player C Player Great skills, hard to work with
  12. 12. Find and fix blind spots Something’s not right here. We want to achieve X. How do we fix it? Who did it wrong? Here’s how we’ll do it.
  13. 13. Find and fix blind spots Something’s not right here. We want to achieve X. How do we fix it? Who did it wrong? Here’s how we’ll do it.
  14. 14. Forget the word final.
  15. 15. • Lower the bar to make success a habit and make it more attainable. • Manage your priorities, not your time. It gives your team permission to say no. • Trust the process (like fishing) to give your team autonomy and mastery. • Manage your blind spots and use intention to fix breakdowns. • Value the version—don’t torture the draft. TAKEAWAYS

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