New Leaders Council Des Moines Social Media Branding

Christoph Trappe
Christoph TrappePublic Relations Leader | Marketing + Communications Exec | Story Marketer | Author | Speaker |
••
(Nonprofit) Social Media Branding By @ctrappe New Leaders Council May 2014 @ctrappe TrappeDigital.com
Living Authentically and Publicly By @ctrappe New Leaders Council May 2014 @ctrappe TrappeDigital.com
Hi … this is interactive :) ● Tell me about yourself - your job, family, etc. ● What’s your story? @ctrappe TrappeDigital.com
@ctrappe TrappeDigital.com
Rules Please ask your questions: This will increase the chance to get an answer. Feel free to share opinions. Tweets, Blog, etc. - That’s all allowed. (Send a link, please!)
Today... Not talking about.. ● Social media marketing ● Messaging ● Manipulation Talking about: ● Inclusive strategy - including social ● Storytelling ● Meaningful sharing ● Solving people’s problems ● Connecting @ctrappe TrappeDigital.com
@ctrappe TrappeDigital.com
New Leaders Council Des Moines Social Media Branding
@ctrappe TrappeDigital.com
People connect with organizations… ● they believe in. ● they have a connection to. ● they trust. @ctrappe TrappeDigital.com
How do you build those? ● Stand for something ● Be transparent ● Be responsive @ctrappe TrappeDigital.com
Not rocket science: All interactions 100 percent @ctrappe TrappeDigital.com
What percentage online? @ctrappe TrappeDigital.com
Usual guesses: Online 50-70 percent Offline 50-30 percent Source: Jonah Berger’s “Contagious: Why Things Catch on.” @ctrappe TrappeDigital.com
Actual breakdown ... But the perception … And people are online! Online: 7 percent Offline: 93 percent @ctrappe TrappeDigital.com
We connect and deal with people we like, trust and who add meaning to our lives! @ctrappe TrappeDigital.com
Simon Sinek: Start with why
What to do first… Why? I do what I do because ... @ctrappe TrappeDigital.com
Why? Share that… publicly. Scary? @ctrappe TrappeDigital.com
Benefits? Connections Business Meaning @ctrappe TrappeDigital.com
How to get there? Decision time: Do you want to? Commit the time Decide what to share! Constant, relevant, new! “On Facebook much?” @ctrappe TrappeDigital.com
Things you share ● Brand voice ● Topics of expertise ● Fit into business goals
Tools Make it a habit Pick the right tools Go Measure what works and what doesn’t @ctrappe TrappeDigital.com
Be prepared: Everyone starts at 0
Exercise What do you stand for?
Exercise Why do you do what you do?
Exercise What’s your expertise?
Expertise What can you say about this?
Will you share? What do you stand for? Why do you do what you do? What’s your expertise? What can you say about this?
New Leaders Council Des Moines Social Media Branding
Let’s discuss... Christoph Trappe @ctrappe TrappeDigital.com 319-804-9853 ctrappe@gmail.com
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New Leaders Council Des Moines Social Media Branding

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These are slides from a May 17, 2014, presentation to the New Leaders Council in Des Moines.

Christoph Trappe
Christoph TrappePublic Relations Leader | Marketing + Communications Exec | Story Marketer | Author | Speaker |

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New Leaders Council Des Moines Social Media Branding