1. Design and Development
Trends inWordPress
WordPress as the CMS of record Looking
into
the
future
of
WordPress
June
29,
2013
Presented
by:
Tomas
Puig
Twi/er:
@tnpuig#wptrends
#wcchi

2. Design and development trends inWordPress
Introduction
Presented
by:
Tomas
Puig
Twi/er:
@tnpuig#wptrends
#wcchi

3. Index
1. Where is WordPress now?
2. Where are we going?
3. The universal marketing content system of record
4. WordPress begins to drive other ecosystems
5. Questions?
Presented
by:
Tomas
Puig
Twi/er:
@tnpuig#wptrends
#wcchi

4. Where isWordPress now?
WordPress has come a long way... and we have some
new data to tell you how.
Presented
by:
Tomas
Puig
Twi/er:
@tnpuig#wptrends
#wcchi

5. Where isWordPress now?
Presented
by:
Tomas
Puig
Twi/er:
@tnpuig
Have you heard of WordPress?
0 20 40 60 80
29.3
70.7
2010
Yes No
Methodology: Conducted by Google Consumer Surveys 7.25.13 - 7.27.13
Sample: USA National Adult Internet Population 1500 responses (+2.9 / - 2.8)
#wptrends
#wcchi

6. Where isWordPress now?
Presented
by:
Tomas
Puig
Twi/er:
@tnpuig
Age affected how many people picked yes.
0 10 20 30 40
35.6
38.3
33.0
24.7
17.7
20.9
2010
18-24 25-34 35-44 45-54 55-64 65+
Methodology: Conducted by Google Consumer Surveys 7.25.13 - 7.27.13
Sample: USA National Adult Internet Population 1500 responses
#wptrends
#wcchi

7. Where isWordPress now?
Presented
by:
Tomas
Puig
Twi/er:
@tnpuig
Do you have your own WordPress site?
0 25 50 75 100
7.4
92.6
2010
Yes No
Methodology: Conducted by Google Consumer Surveys 7.25.13 - 7.27.13
Sample: USA National Adult Internet Population 1500 responses (+2.0 / - 1.6)
#wptrends
#wcchi

8. WordPress has arrived!
Presented
by:
Tomas
Puig
Twi/er:
@tnpuig
Close to 30% of the adult internet
population has heard of WordPress! This
means that it is truly one of the major
technology brands on the web.
Also, this makes WordPress the most
popular CMS on the web that’s core code
can be controlled by an individual user.
#wptrends
#wcchi

9. Amazing things are being built inWordPress
Presented
by:
Tomas
Puig
Twi/er:
@tnpuig
A number of changes have have happened recently
•WordPress is no longer viewed as only for fast
text and media communications. It is running
entire main domains.
• Major brands and consumer product
companies are warming to WordPress
#wptrends
#wcchi

10. EXAMPLE - Frangelico USA - frangelicousa.com
Fragelico’s entire USA portal is driven onWordPress
Presented
by:
Tomas
Puig
Twi/er:
@tnpuig#wptrends
#wcchi

11. EXAMPLE - Frangelico USA - frangelicousa.com
Fragelico’s entire USA portal is driven onWordPress
Presented
by:
Tomas
Puig
Twi/er:
@tnpuig#wptrends
#wcchi

12. EXAMPLE - Kaiser - businesshealth.kaiserpermanente.org
Kaiser runs their B2B site onWordPress
Presented
by:
Tomas
Puig
Twi/er:
@tnpuig#wptrends
#wcchi

13. EXAMPLE - Kaiser - businesshealth.kaiserpermanente.org
Presented
by:
Tomas
Puig
Twi/er:
@tnpuig
Kaiser runs their B2B site onWordPress
#wptrends
#wcchi

14. EXAMPLE - R/GA - rga.com
Ad Age’s #4 Agency drives their site onWordPress
Presented
by:
Tomas
Puig
Twi/er:
@tnpuig#wptrends
#wcchi

15. Example - Social Proof
Major brands we know usingWordPress
Presented
by:
Tomas
Puig
Twi/er:
@tnpuig#wptrends
#wcchi

16. Where are we going?
So the question is:
Where is WordPress going right now?
Presented
by:
Tomas
Puig
Twi/er:
@tnpuig#wptrends
#wcchi

17. Where are we going?
Presented
by:
Tomas
Puig
Twi/er:
@tnpuig
For larger users - audience and device fragmentation is driving
adoption of new CMS technologies (like WordPress).
#wptrends
#wcchi

18. Where are we going?
Very few people live in a single device
world anymore.
The days of main audience viewing content
on only a desktop are dying:
Presented
by:
Tomas
Puig
Twi/er:
@tnpuig#wptrends
#wcchi

19. Where are we going?
According to Flurry:
- If you want to reach 80% of the current
mobile device market you need to support
156 device models.
- If you want to reach 90% of the market
you will have to support 330 devices.
(This is a problem compounded by how
many custom versions on Android exist)
Presented
by:
Tomas
Puig
Twi/er:
@tnpuig#wptrends
#wcchi

20. Where are we going?
All these devices require content...
Where will all this content come from?!
Presented
by:
Tomas
Puig
Twi/er:
@tnpuig#wptrends
#wcchi

21. Where are we going?
In the modern day fresh content is driven by a CMS
Presented
by:
Tomas
Puig
Twi/er:
@tnpuig#wptrends
#wcchi

22. Where are we going?
I believe WordPress will be coming out of outward
communication usage style and drive core business
objectives in small and large audiences.
Presented
by:
Tomas
Puig
Twi/er:
@tnpuig#wptrends
#wcchi

23. Where are we going?
It does not stop at driving consumer portals
Presented
by:
Tomas
Puig
Twi/er:
@tnpuig#wptrends
#wcchi

24. Where are we going?
WordPress could start acting as the system of
record for all external marketing content.
In some cases it already is.
Presented
by:
Tomas
Puig
Twi/er:
@tnpuig#wptrends
#wcchi

25. Where are we going?
WordPress is making inroads into larger groups
often for a fairly simple reason.
Presented
by:
Tomas
Puig
Twi/er:
@tnpuig#wptrends
#wcchi

26. Where are we going?
“At companies that aren’t among the top 25% of
technology users, three out of 10 IT projects fail on
average.”(1)
Presented
by:
Tomas
Puig
Twi/er:
@tnpuig
(1) King, Julia.“Survey shows common IT woes”, Computerworld, June 23, 2003
#wptrends
#wcchi

27. Where are we going?
Presented
by:
Tomas
Puig
Twi/er:
@tnpuig
Let’s look at this slide again for some context
0 20 40 60 80
29.3
70.7
2010
Yes No
Methodology: Conducted by Google Consumer Surveys 7.25.13 - 7.27.13
Sample: USA National Adult Internet Population 1500 responses (+2.9 / - 2.8)
#wptrends
#wcchi

28. Where are we going?
Now imagine how many people are familiar with
usingWordPress...
Presented
by:
Tomas
Puig
Twi/er:
@tnpuig#wptrends
#wcchi

29. Where are we going?
As of yesterday there are 64,741,642
active WordPress sites in the world.(1)
Presented
by:
Tomas
Puig
Twi/er:
@tnpuig#wptrends
#wcchi
automattic.com -

30. Where are we going?
That’s a whole lot of users already trained on a
CMS. User acceptance is easy.
Presented
by:
Tomas
Puig
Twi/er:
@tnpuig#wptrends
#wcchi

31. Where are we going?
Thus risk in user acceptance is lower and it
becomes a large factor in choice.
(keep in mind this isn’t the only reason, just one.
Yes,WordPress is fast to deploy but I feel this is not
the main driver for acceptance)
Presented
by:
Tomas
Puig
Twi/er:
@tnpuig#wptrends
#wcchi

32. Where are we going?
So content is now created first inWordPress.
Presented
by:
Tomas
Puig
Twi/er:
@tnpuig#wptrends
#wcchi

33. WordPress in other ecosystems
Presented
by:
Tomas
Puig
Twi/er:
@tnpuig
So soon we will see WordPress start pushing the content to other
systems.
• Native mobile applications
• Social networks
• Marketing landing and drip campaigns
• Fresh updates for e-commerce systems
• Internationalized websites in multiple regions
(WordPress could be the multi language admin dream)
#wptrends
#wcchi

34. EXAMPLE - GoodBarber - www.goodbarber.com
Feed pre-built native iOS and Android applications
from aWordPress plug in.
Presented
by:
Tomas
Puig
Twi/er:
@tnpuig#wptrends
#wcchi

35. EXAMPLE - Roar - Roar.pro
Roar serves 300,000 calls a month for non-profits
Presented
by:
Tomas
Puig
Twi/er:
@tnpuig#wptrends
#wcchi

36. Where are we going?
SoonWordPress will not only displays the web’s
content but drive to other systems as well.
Presented
by:
Tomas
Puig
Twi/er:
@tnpuig#wptrends
#wcchi

37. Questions?
Presented
by:
Tomas
Puig
Twi/er:
@tnpuig#wptrends
#wcchi