1. United Way Communications
2013
University of Iowa
April 17, 2013
@ctrappe

2. Hi!
• Who is this guy (@ctrappe) ? Where I came
from … where I’m heading.
ChristophTrappe.com
UWECI.org
@ctrappe

3. @ctrappe

4. @ctrappe

5. One more change: ZMOT
@ctrappe

6. The Zero Moment of Truth
@ctrappe

7. Channels
@ctrappe

8. Brand voice
Serious, but fun. But not silly!
Definitely not markety!
@ctrappe

9. What’s markety?
• Avoid words like this:
– This FANTASTIC event.
– Everyone has/will have fun.
– Biggest event ever.
– The best
– The fastest
– The slickest
From: ChristophsBlog.com
@ctrappe

10. @ctrappe

11. Step 2
• Transcript posted to website
– Web searches (Adds content and keywords)
– Makes it easier for you to find quotes, etc., for
other channels.
@ctrappe

12. Step 3
• Determine other uses (if not done, yet)
• Could depend on topic (Examples: KPACE,
Powerball winner, campaign results)
@ctrappe

13. @ctrappe

14. @ctrappe

15. Questions?
@ctrappe

16. Did I go over time?
Stay in touch:
ctrappe@uweci.org
319-804-9853
Twitter.com/Ctrappe
ChristophTrappe.com
UWECI.ORG
@ctrappe