Authentic storytelling for bloggers and businesses (Mumbai 2015)
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Authentic storytelling for bloggers and businesses (Mumbai 2015)
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Presented in Mumbai in late 2015: Don’t make it so difficult to share your authentic story! Sharing authentic stories is harder than it sounds. We try to be right, politically correct and try to not ruffle feathers with our authentic stories. But authentic storytelling isn’t about being right (or wrong), about being politically correct and most authentic stories don’t ruffle feathers anyways. And let’s not mistake politically incorrect for actually incorrect. This interactive keynote will keep you on the edge of your seats and dive into why it’s so hard to share authentic stories for ourselves and the organizations we work for. But not to worry, Christoph will engage the audience to help you get started soon.
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Authentic storytelling for bloggers and businesses (Mumbai 2015)
- 1. It’s so hard to share authentic stories. By @ctrappe Mumbai
- 2. Mostly because we keep saying that it is… #bnlf @ctrappe
- 3. Image courtesy of boulemonademoon at FreeDigitalPhotos.net #bnlf @ctrappe
- 5. 101+235=? What’s the right answer? #bnlf @ctrappe
- 6. 101 x 235=? What’s the right answer? #bnlf @ctrappe
- 7. Sometimes there are different right answers.
- 8. Image courtesy of 89studio at FreeDigitalPhotos.net#bnlf @ctrappe
- 10. Image courtesy of photostock at FreeDigitalPhotos.net #bnlf @ctrappe
- 11. Authentic stories don’t have right answers. #bnlf @ctrappe
- 12. #bnlf @ctrappe
- 13. #bnlf @ctrappe
- 14. Image courtesy of digidreamgrafix at FreeDigitalPhotos.net #bnlf @ctrappe
- 15. Politically incorrect .... #bnlf @ctrappe
- 16. Politically incorrect isn’t always actually incorrect. #bnlf @ctrappe
- 17. Image courtesy of stockimages at FreeDigitalPhotos.net#bnlf @ctrappe
- 18. So how to get started? #bnlf @ctrappe
- 19. #bnlf @ctrappe
- 20. Not everyone loves us!
- 22. Share constantly Be educational Be transparent #bnlf @ctrappe
- 23. Share constantly Be vulnerable #bnlf @ctrappe
- 24. Who approves authentic stories anyway? #bnlf @ctrappe
- 25. #bnlf @ctrappe
- 26. #bnlf @ctrappe
- 28. #bnlf @ctrappe Image courtesy of David Castillo Dominici at FreeDigitalPhotos.net
- 29. Authentic stories are lived. Then told! #bnlf @ctrappe
- 31. How brands and organizations interact #bnlf @ctrappe
- 33. #bnlf @ctrappe
- 34. #bnlf @ctrappe
- 35. If you only link on social media, you aren’t doing it right! #bnlf @ctrappe
- 37. 60 – Talking 30 – Responding/Resharing 10 - Links #bnlf @ctrappe
- 38. But what will you talk about? #bnlf @ctrappe
- 39. Everything can be commodized, except what? #bnlf @ctrappe
- 40. #bnlf @ctrappe
- 41. Next steps! • What makes you unique? • What do you know something about? • What’s your passion? • Declare your intent!
- 42. My intent!
- 44. Stay in touch! AuthenticStorytelling.net @ctrappe Tomorrow: Six steps to stop traditional marketing and start authentic blogging