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How to tell better stories in healthcare - Brazil 2017 talk

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Christoph Trappe
Christoph Trappe

My talk in Brazil.

Health & Medicine
1 of 21
@CTrappe Let the best stories win! @CTrappe Medicos S/A Stories can help us be healthier and more successful! ctrappe@scribblelive.com Christoph Trappe VP - Content Marketing Strategy, Americas
@CTrappe The different types of content!
@CTrappe When we create content! @CTrappe
@CTrappe The problem Too much useless content is being created!
@CTrappe Planning includes…
@CTrappe Our story lifecycle
@CTrappe Creating includes… Strategy alignment
@CTrappe Creating includes… SEO
@CTrappe@ctrappe The authority Technical skills Storytelling skills Skillset
@CTrappe@ctrappe Conflict Resolution Relevance Authentic Ingredients of useful content
@CTrappe Stories… Story happens Document Share @CTrappe
@CTrappe
@CTrappe What we don’t want… Approver Approver ApproverApprover Approver
@CTrappe Our story lifecycle
@CTrappe Create Once, Publish Everywhere Social Paid Email In-person Website @CTrappe
@CTrappe Example Blog post Blog post Blog post Blog post Blog post Blog post Blog post Blog post Blog post Blog post Blog post Blog post Blog post Tweets Facebook Email @CTrappe
@CTrappe The right mix Automation Oversight
@CTrappe Software efficiency
@CTrappe The story lifecycle
@CTrappe Measure story impact
@CTrappe @CTrappe ctrappe@scribblelive.com Christoph Trappe VP - Content Marketing Strategy, Americas

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How to tell better stories in healthcare - Brazil 2017 talk

Editor's Notes

  1. Political barriers inside the organization No buy-in from the people with the stories Expectations aren’t clear Technology that wastes people’s time and brainpower
  2. Step 1: Set a clear strategy Step 2: Get buy-in from the right people Step 3: Set expectations with stakeholders Step 3: Align workflows and skills Step 4: Align workflows and skills Step 5: Use only technology that actually helps
  3. Political barriers inside the organization No buy-in from the people with the stories Expectations aren’t clear Technology that wastes people’s time and brainpower
  4. Political barriers inside the organization No buy-in from the people with the stories Expectations aren’t clear Technology that wastes people’s time and brainpower
  5. Political barriers inside the organization No buy-in from the people with the stories Expectations aren’t clear Technology that wastes people’s time and brainpower