ABCs of Social Media Advertising by Crystal Vilkaitis
1. ABCs of Social Media
Advertising
By: Crystal Vilkaitis
heycrystalmedia.com
2.
3. Today’s Seminar Focuses…
• Social media ads; specifically on
Facebook and Instagram
• B2C (Business to Consumer)
• Why paid advertising on social media
is a “must”
• 3 strategies to save you time and
money, and get you seen!
• Ads Case Study
4.
5.
6. • Gift
• Home
• Furniture
• Jewelry
• Apparel & Shoes
• Pet
• Hardware
• Florists & Garden
Centers
• Crafts – Fabric &
Scrapbooking
Retailers in All Industries
47. Cloud Nine Pajamas Results:
• Two offers, $20 off $100; free gift with
purchase of $100 or more
• Spent $500 on a Facebook Offer Ad
• Targeted: Fans, Email List, Lookalike in
specific areas
• 35 sales; over $7,000
70. I want to empower you.
I’ll show you the why AND the
how.
71. A few ways I can help…
• Group A:
– You already have a strategy, seeing some
results, need to get better = room for
growth
– Social Edge membership
72. A few ways I can help…
• Group B:
– You need a starting place. Need the
strategy and help building your plan and
foundation
– Social to Sale training course
73. A few ways I can help…
• Group C:
– You need it all! Start with strategy and
foundation, and then want ongoing
updates to stay relevant, and support to
assist you, and accountability to push you
– Bundle Social Edge & Social to Sale
74.
75. Conference Special: If you join,
you’ll get the new Facebook
and Instagram Ads Course, for
free! (Normally $797)