Freelance Copywriter PPT to BNI Embarcadero

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Freelance Copywriter PPT to BNI Embarcadero, 3/10/10

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Freelance Copywriter PPT to BNI Embarcadero

  1. 1. Gil: Zeimer’s Advertising ShoppeGil: Zeimer’s Advertising Shoppe • Copywriting • Editing • Proofreading • Audio Production • Referral Evangelist
  2. 2. Gil Zeimer :: BackgroundGil Zeimer :: Background  Born & raised in San Francisco  1976: Became an advertising copywriter for a leading ad agency.  1995: Launched Zeimer’s Advertising Shoppe.  Hobbies: Scuba diving, skiing, hiking, reading.
  3. 3. A Few Family PhotosA Few Family Photos
  4. 4. A Few Zeimer Family PhotosA Few Zeimer Family Photos PandaPanda RileyRiley
  5. 5. What I Write & What It CostsWhat I Write & What It Costs I usually work onI usually work on a project fee baseda project fee based on a rate of $100/hour.on a rate of $100/hour. Some examples…Some examples…
  6. 6. Website Referral:Website Referral: Edit 2 Websites,Edit 2 Websites, Packaging Copy,Packaging Copy, Sales Sheet &Sales Sheet & Ad Copy:Ad Copy: Japan PremiumJapan Premium Corp., TokyoCorp., Tokyo 45 hours =45 hours = $4,500 for$4,500 for five projectsfive projects
  7. 7. Referral: NCPHSReferral: NCPHS 3 Life Care3 Life Care Communities:Communities: Write 3 Six-PageWrite 3 Six-Page NewslettersNewsletters 7.5 hours =7.5 hours = $750/newsletter$750/newsletter
  8. 8. Referral:Referral: NCPHSNCPHS 3 Life Care3 Life Care Communities’Communities’ NewslettersNewsletters Example ofExample of one article andone article and cartoon bycartoon by “Fritz” Wall“Fritz” Wall
  9. 9. BNI Referral:BNI Referral: LemurLemur International:International: ProductProduct Brochure &Brochure & Sell SheetSell Sheet 16 hours =16 hours = $1,600$1,600
  10. 10. Website Referral:Website Referral: Music For Life Institute/Music For Life Institute/ African Children’s Choir:African Children’s Choir: 50-Page Website, Radio,50-Page Website, Radio, Direct Mail & MoreDirect Mail & More Partnering with Lauren Deane EvansPartnering with Lauren Deane Evans & Phil Siegel on these projects& Phil Siegel on these projects Deadline: 2 ½ monthsDeadline: 2 ½ months
  11. 11. My SEO Rankings on GoogleMy SEO Rankings on Google “Healthcare Copywriting” - #1 & 2“Healthcare Copywriting” - #1 & 2 “Email & Newsletter Copywriting” - #1“Email & Newsletter Copywriting” - #1 “Direct Response Copywriting” - #4“Direct Response Copywriting” - #4 “Financial Copywriting” – #4“Financial Copywriting” – #4
  12. 12. Referral TriggersReferral Triggers Best referrals: • Graphic & Web designers/art directors • Ad agencies • Marketing and sales execs • Anyone who wants to enhance their Website with SEO keywords or with professionally written/edited materials • Other certified green businesses Industries I work with: • Healthcare • Packaged goods • Legal • Technology • Financial • Startups
  13. 13. www.zeimer.comwww.zeimer.com  Any questions?  See samples at zeimer.com

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