Your Social Media Blueprint!
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Are you using social media for the good of your business? There may be a few things you are missing such as: 1) Does you about section captivate your ideal client? 2) Are you overselling? 3) How do you use social media to build relationships? (This is super important) 4) Learn how to have fun with social media and stop dreading the "obligation" to post. Make your social media work for the good of your business!
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Your Social Media Blueprint!
- 3. Where are you from? What business are you currently running or desire to run?
- 8. What you can expect to learn: • The different social media platforms • What platform you must be on to grow your business • What, where, & when to post! • What questions you should be asking yourself before hitting post • How to use social media to grow your list
- 9. Let’s get laser focused!
- 10. Social Media Platforms • Facebook • Instagram • Twitter • Periscope • Linkedin • Pinterest • Believe it or not there is so much more!
- 11. What social media platforms are you currently using?
- 12. What, Where, When??? • Facebook = longer post, graphics, quotes, questions , links, personal pictures. • Instagram =Graphics, hashtags, short & longer posts. • Twitter = short & sweet (140) “tweet-a- thons” • Periscope = live streaming – get personal
- 13. What, Where, When??? • Linkedin = networking, professional, groups in your niche. • Pinterest = more visual, graphics matter, graphic size matters (735X1102)
- 14. But how do I manage it all?
- 15. Choose ONE
- 16. A great place to start……
- 17. Facebook! • 1.5 billion monthly users • 968 million sign on daily • Average sign on = 5x per day!!! – lots of opportunity here! • Nurture your audience • Show your personality • Funnel followers into email
- 18. Facebook! • Great for networking • Run ads to target your market audience = priceless! • Add links – think YOUR BLOG!! • Survey your followers! • Fill out your about section!!!
- 20. Facebook Posts Formula! • Blog posts = 1-3x per week • Graphics = daily • Quotes = daily or 3-5x per week • Lifestyle pictures = 2-4x per week • Questions {RANDOM}= 1-2x per week • Link posts = 3-5x per week
- 21. Lifestyle posts KILL IT on Facebook!
- 22. Longer Blog post – 180+words tend to do very well!
- 23. Graphic quote posts do very well!
- 24. Link posts do well… don’t be fooled!
- 25. Always ask yourself, “In what way(s) is this serving my audience? • Educating • Inspiring • Adding happiness/laughter • Provoking thought
- 26. How the other social media platforms can support your business
- 28. Instagram! • Selfies • Food porn • Promotions • Lifestyle pictures • IG Ads *New! A place to truly show your personality in real time!
- 31. Twitter
- 32. Twitter! • 140 Characters or less • Images (1024 X 512px) • Networking • Tweet-a-thons • Twitter ads
- 34. Periscope! • Live video streaming • Excellent for personal connections • Networking • Advertising promotions, blogs, specials • Give away excellent content • Purchase a domain or sign up for Katch.me
- 36. Pinterest! • Promote blog • Promote product/services • Collaboration board • Highlight successful clients • Visuals on products/offerings • Post video’s • Ads
- 38. LinkedIn • Equivalent to an online resume • Recommendations and endorsements • Accomplishments • Share posts, blogs, promote • Network with people in your niche – great for market analysis • Join groups
- 39. What social media platform will benefit your business the most?
- 40. Social Media & Your Email List
- 41. Social Media Ads • Facebook • Instagram • Twitter • Pinterest
- 42. 2-Ads For Facebook • The like ad • Freemium/offer
- 43. Yes or no… I am very familiar with running ads!
- 44. • 90 characters • Image • Builds awareness The Like Ad
- 45. • Offer • Like page as well • Unlimited text • Most important text at top • Questions do well. Offer Ad
- 46. Benefits of Ads: • Target your ideal audience • Qualified audience “warm” • Give amazing content • People get to know and respect you • Service • Funnel to email list
- 47. How to put it all together
- 48. Your Social Media Blueprint!
- 49. • Post on Facebook 2-5x per day • Instagram = 1-2x per day • Twitter= 1-2x & incorporate tweet-a- thon’s 1-3x per week • Periscope= 1-3x per week • Pinterest = 1x per week • LinkedIn = 1x per week
- 50. • Less than 5000 followers on your page – Like ads are a must! • Freemium or offer ads as needed. • Boost posts (CTA) • Blogs • Waiting lists • Challenges • Special email with a specific CTA
- 51. A, B, or C
- 52. A. I am seeing how social media can play a much bigger part in growing my business. B. I am seeing it, but I am not 100% clear on the how –feeling slightly overwhelmed C. I am completely lost…HELP!
- 54. What if I could guarantee you could increase your social media following and engagement 3x’s the amount in less than a year?
- 55. If you could go from this…
- 56. To this…
- 57. How awesome would that be? Pretty damn awesome right?
- 58. It all comes down to this… How bad do you want it?
- 59. If you want to build a thriving online business ~ DON’T let anything get in your way.
- 60. You, your message, and your special somethin-somethin is needed in this world.
- 61. Your knowledge and your expertise gives you an obligation to share what you know so that others can live their best life possible!
- 62. How would you like to accelerate your success by 2-3 years? Does that sound appealing?
- 63. Of course it does!
- 64. It all starts with believing in yourself. Than investing in yourself and your business. Finally, building your team of supporters!
- 65. Going it alone? How’s that working for you?
- 66. • www.facebook.com/policies/ads Hiring a coach has the potential to accelerate your business by 2-3 years.
- 67. • www.facebook.com/policies/ads Having that one person who has been there and knows firsthand what you need to level up will change your business… and your life!
- 68. • www.facebook.com/policies/ads “You can do anything as long as you have the passion, the drive, the focus and the support!” ~Sabrina Bryan
- 69. • www.facebook.com/policies/ads This is exactly why I created…
- 73. • www.facebook.com/policies/ads • Accessible coaching • Accountability • Service • Education • Support • Entrepreneurial Sisterhood • Success!!
- 74. • www.facebook.com/policies/ads • Monthly Syllabus • Monthly Q&A Calls • One on one Calls • Challenge • Open office hours • Suggested books • Extra’s
- 75. • www.facebook.com/policies/ads Go Getter’s Online starts on January 11th, 2016 • 11-months • 2-levels • Retreat • Mastermind weekend (photo-shoot) • VIP-day • Lots of 1:1 – this is a hand holding coaching program – no shame!
- 80. • www.facebook.com/policies/adsIF NOT NOW WHEN?
- 81. ? • QUESTIONS!
- 82. ? • QUESTIONS!
- 83. Next week we will discuss how to set yourself up for success. • Productivity strategies • Block timing – how less is more! • Key strategies for networking • The best ways to find out what your customer needs.