Business connection1.20.15 1
•Download as PPTX, PDF•
0 likes•379 views
This is a social media marketing presentation for the Coral Springs Business Connection.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Business connection1.20.15 1
Similar to Business connection1.20.15 1 (20)
Recently uploaded
Recently uploaded (20)
Business connection1.20.15 1
- 1. Stairway to Social Media Success: Facebook Edition Vynette Social Media January 20, 2015
- 2. Why Facebook? -Refer Website Traffic -Acquire new customers or leads -Brand awareness in forefront of mind -Build an engaged audience of customers who are more likely to buy • As of 9/14 – Daily • 864 million daily active users • 703 million mobile active users – Monthly • 1.35 billion active users • 1.12 billion mobile active users
- 3. Advertising Changes-January 2015 • Organic (unpaid) reach is Dead – Facebook users complained about ads or ad like content. • This came from pages they liked – What did they complain about? • Posts to push to a sale or install an app • Posts to enter promotion/sweepstakes • Posts that use the same content from ads
- 4. What can we do? • Promote a Page or Post from Business Page – Promote a Page or Post • Choose demographic of audience, more options – Boost a post • Can only do one boost at a time-not ideal • Fewer choices on picking audience – Minimum budget per item is $5
- 5. Use Page Insights • Insights Next to Page and Over Cover Photo – Page Likes – Post Reach • Number of people • Percent change from last week – Engagements (for posts) • Likes • Comments • Shares
- 6. Tips to Make Posts Interactive • Image for ALL Posts – No more than 25% text on image – Put brand info on photo – Sizes • Post photo – 504px by 504px • Shared link – 484px by 253px • Video post – 504px by 295px • Newsfeed - 472px by 394px • Newsfeed Shared - 472px by 246px
- 7. Improve Page Likes • Upload a small picture of yourself – Head and shoulders, smiling, professional dress • Cover Photo – Representative of your business • Business name • Logo – Follow the photo size guidelines
- 8. Guidelines
- 10. Ummm no.
- 11. Can’t hire a graphic artist? • Picmonkey – Choose collage – Left hand margin second icon down • chose FB cover – Upload pictures and drag and drop into place – Add text – Don’t forget where things are covered or cut off
- 12. Have a picture. Now What? • Strategy Creation Ideas – “Only We”… • What makes your company distinctive? • Why do customers love you/return? – Entertain and Inform – Embrace the two way conversation – How can you stand out? – Show Personality
- 13. Facebook as Networking • Earn Familiarity, Trust and Create a Relationship • Getting Content to Spread – Does something to include your target group – Passionate discussion – Reinforce a belief – Refutes an opposing argument – Ask for Likes and Shares
- 14. Take Home Messages • Become familiar with your page’s insights • Be aware how mobile devices react to content • Specifically Target your audience • Be Yourself. Be Genuine. • Entertain and Inform • Don’t expect overnight results