What the heck is Inbound Marketing anyway?


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Learn the mechanics behind an inbound marketing plan that generates leads! It takes a lot of work but these slides will explain exactly what Inbound Marketing is and the stages you will go through along the way.

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What the heck is Inbound Marketing anyway?

  1. 1. Inbound Marketing Defined
  2. 2. What is Inbound Marketing?
  3. 3. “Inbound marketing is promoting a company through blogs, podcasts, video, eBooks, eNewsletters, whitepapers, SEO, social media marketing and other forms of content marketing which serve to bring customers in closer to the brand, where they want to be.” - Wikipedia.org
  4. 4. Inbound Marketing “The best way to turn strangers into customers and promoters of your business.” - Hubspot.com
  5. 5. • Print Ads (newspaper, magazine, brochures) • Cold Calls • Mass Email Campaigns • Telemarketing • Billboards • Trade Shows As opposed to your traditional Outbound Marketing like…
  6. 6. So, how do you do this?
  7. 7. Know what you’re up against. Start with researching your competitors.
  8. 8. • Do your competitors have a blog? • What do they write about? • How do they rank for industry keywords? • Which social media sites are they on? • Are they active on those sites? • What kind of content do they post and do their fans engage with it? • Is their website mobile responsive?
  9. 9. Bottom Line: Find out what your competitors are doing… so you can do it better.
  10. 10. Now get crackin’ on your own plan! 1. Attract 2. Convert 3. Close 4. Delight!
  11. 11. Attract Turn strangers into site visitors by using highly searched keywords and phrases in your website copy. Hint: Use Google’s Keyword Planner in the AdWords platform
  12. 12. • Answers questions • Solves problems • Helps your audience • Doesn’t promote your business Attract Create fabulous, useful content for your blog and website.
  13. 13. It’ll keep ‘em coming back for more. Attract Give away your valuable knowledge and position yourself as a thought leader in your industry.
  14. 14. Attract Spread the words, Your words, via social media.
  15. 15. Convert Turn visitors into leads…
  16. 16. Convert Create landing pages that offer something of value for FREE in exchange for an email address • E-books • Whitepapers • Checklists • Ideas
  17. 17. Convert Use Calls to Action Wherever Possible • Social posts • At the end of blog posts • On your website
  18. 18. Close Turn those leads into paying customers.
  19. 19. Close Email, Email, Email!! Social Media is not for selling. Email is. 10,000 followers on Twitter is cool. but 10,000 email addresses is awesome.
  20. 20. Offer more value for free. SHOW them you know what you’re doing and then go in for the kill. Close
  21. 21. Turn those customers into promoters. • Continue to offer value through blog posts, ebooks, whitepapers • Create Shareable Content • Provide outstanding service and/or products Delight
  22. 22. Your customers will not only keep using your service/product but they’ll become your cheerleaders in the process.
  23. 23. So, when the thought of doing all this Inbound Marketing has you feeling like this….
  24. 24. Contact us. We can help. www.ScuttlebuttSocialMarketing.com kelly@scuttlebuttsm.com (800) 856-1426
  25. 25. Meet the Team Kelly Lori Nikki
  26. 26. Let’s Scuttlebutt! Learn more about the power of Inbound Marketing with our FREE Online Lead Generation Tips eBook!