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Facebook ads tutorial 2017 melvinreceno themagnificentpm

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This tutorial shows the latest step by step FB Ads creation using the Ads Manager. Some insights on making your campaign more effective by targeting a specific audience that could be your potential customer.

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Facebook ads tutorial 2017 melvinreceno themagnificentpm

  1. 1. Image from : http://vinaora.com
  2. 2. There are 1 Billion users in Facebook and counting! With almost every member sharing what they want and care about.
  3. 3. This is why Facebook ads is a dream come true for Online Marketers and Start-Up Businesses.
  4. 4. Let us START by Logging-in to a sample Facebook Account.
  5. 5. This is a sample Facebook account
  6. 6. To go to FB Ads Manager..
  7. 7. Click Here “ ”.
  8. 8. Drop down menu is shown.
  9. 9. Click “Create Ads”.
  10. 10. This page is shown.
  11. 11. Facebook is preparing the Ad account.
  12. 12. Once done this page is shown.
  13. 13. This is the Ads Manager Page.
  14. 14. On the left side…
  15. 15. Is the step by step process of creating an FB ad.
  16. 16. First step is to define an Objective.
  17. 17. There are 10 types of Objectives…
  18. 18. An Ad campaign needs a “clear objective”. Before starting your Ad Campaign please define what you want to accomplish.
  19. 19. Brand Awareness
  20. 20. Brand awareness is used to tell people the value of your product or service.
  21. 21. Reach.
  22. 22. Reach is used to advertise to people near your place of business.
  23. 23. Traffic
  24. 24. Traffic is used to send people to a destination on or off Facebook.
  25. 25. Engagement
  26. 26. Engagement is used to get more Page Likes, Event Responses or Offer Claims.
  27. 27. App Installs.
  28. 28. If you have an App, you can use App Installs to get customers install your App.
  29. 29. Video Views
  30. 30. Video views is used to get more people view your video content.
  31. 31. Lead Generation
  32. 32. Lead Generation is used to get more people interested in your brand or product to give you their email address.
  33. 33. Conversions
  34. 34. Conversions is used to drive people to visit your website.
  35. 35. Product Catalog Sales
  36. 36. Product catalog sales is used to directly show your target audience your product catalogue.
  37. 37. And Store Visits
  38. 38. Store visits are used to get your customers actually visit your physical store.
  39. 39. For this example I choose Brand Awareness.
  40. 40. Scroll Down
  41. 41. Click “Create Ad Account”
  42. 42. This Page is shown.
  43. 43. Select Account Country here.
  44. 44. Select Currency here.
  45. 45. Select Time Zone here.
  46. 46. Click “Continue”.
  47. 47. This page is shown.
  48. 48. This page is shown.
  49. 49. We are going to select our Audience.
  50. 50. Skip Custom Audience
  51. 51. Custom Audience is used if you already have a contact list or mailing list from your website.
  52. 52. Select “Locations”…
  53. 53. By clicking here.
  54. 54. Location Menu is shown.
  55. 55. As an example select “Everyone in this location”
  56. 56. Key In your location here.
  57. 57. Location will be shown here.
  58. 58. A 25 mile area is shown in the map.
  59. 59. You can change the area by clicking here.
  60. 60. I chose a 10 mile area.
  61. 61. You can change the “Age” range here.
  62. 62. I chose 22–45 years old.
  63. 63. Scroll Down.
  64. 64. To select “Gender” click here.
  65. 65. To select “Language” click here.
  66. 66. We can narrow down our audience by being specific with age, gender and language. This saves you money and focuses on your desired audience.
  67. 67. Detailed Targeting further narrows the reach.
  68. 68. If you click on the box…
  69. 69. Further choices are presented.
  70. 70. I chose 0-12 months (New Parents) by..
  71. 71. Ticking this box.
  72. 72. The selection is shown here.
  73. 73. To add a Connection type click here.
  74. 74. Connection menu is shown.
  75. 75. Under Facebook Pages you can choose three options.
  76. 76. I chose “Exclude people who like your page”
  77. 77. Detailed targeting can help you further trim down your target audience. Saving you more money while testing your ads.
  78. 78. Scroll Down
  79. 79. Here we can select Placements.
  80. 80. Automatic Placements is “Recommended”
  81. 81. We can also opt for “Edit Placements”
  82. 82. Depending on what type of Ads you want to run, it is better to make different Ads for different placements.
  83. 83. Remember: FOCUS saves Money Gets BETTER Results
  84. 84. Select “Device Types” here.
  85. 85. I chose “Mobile” only.
  86. 86. Select “Platforms” here.
  87. 87. Platform options are shown.
  88. 88. To Select or De-select click on the boxes.
  89. 89. I select Facebook “Feeds” only.
  90. 90. Scroll Down to define “Budget and Schedule”
  91. 91. To define daily budget click here.
  92. 92. I defined 10HKD as my “daily” budget.
  93. 93. Next define your schedule.
  94. 94. There are two schedule options.
  95. 95. I chose “Set a start and end date”
  96. 96. Start and end date option is shown.
  97. 97. Click here to select date.
  98. 98. Click here to select time.
  99. 99. Review the schedule and total cost here.
  100. 100. When done, click “Continue”
  101. 101. That completes our “Ad Set”
  102. 102. Take NOTE: We have narrowed down our Facebook Audience from a potential daily reach of 8,900-24,000 To 360-940
  103. 103. Now we will finally create our “Ad”
  104. 104. Select the Ad format here.
  105. 105. Select the Facebook Page here.
  106. 106. Key-in your desired Text here.
  107. 107. Text is shown in the Ad Preview.
  108. 108. Scroll Down
  109. 109. To “Select Image” click here.
  110. 110. This Screen is shown.
  111. 111. To select click the image.
  112. 112. And Click “Confirm”
  113. 113. The image is shown in the Ad Preview.
  114. 114. You can adjust the image..
  115. 115. By Clicking on “Crop Image”.
  116. 116. This screen is shown.
  117. 117. Adjust image by dragging the picture…
  118. 118. Or changing the crop area.
  119. 119. And then Click “Done”
  120. 120. Create a “Headline” here.
  121. 121. Headline is shown in the Ad Preview.
  122. 122. You can add further description here.
  123. 123. As an example “ Made Fresh in Silang”.
  124. 124. “ Made Fresh in Silang” is shown in the Ad Preview.
  125. 125. And then add a “Destination URL” here.
  126. 126. Scroll Down.
  127. 127. Your Facebook page URL is suggested here.
  128. 128. You can Add a “Call to Action”...
  129. 129. By clicking here.
  130. 130. I chose “Learn More”
  131. 131. “Learn More” button is shown
  132. 132. To “Review Order”, Click here.
  133. 133. This Screen is shown…
  134. 134. If the “caution” sign is shown.
  135. 135. Click Fix Errors
  136. 136. Your are shown the item that needs to be fixed.
  137. 137. Copy the suggested URL.
  138. 138. And Paste it here.
  139. 139. Click “Place Order”
  140. 140. Review Ad details.
  141. 141. And then click “Place Order” again.
  142. 142. Your Order is now being processed…
  143. 143. The Select Payment Method Screen appears.
  144. 144. Select Payment Method.
  145. 145. Key-in your payment details.
  146. 146. And then click Log-in.
  147. 147. Your payment is processed…
  148. 148. Click “Agree and Pay Now”
  149. 149. Final Payment processing…
  150. 150. This page appears.
  151. 151. This page shows your Campaign.
  152. 152. The Status of your Ad.
  153. 153. And the “Ad Set” Details
  154. 154. A Business Notification will be sent to you.
  155. 155. Once Approved and Implemented you can….
  156. 156. Review the Performance of your Ad.
  157. 157. Go Ahead and Try it.
  158. 158. This concludes our tutorial on FACEBOOK ADS. Thank you so much for your Time. Melvin Receno

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