Affiliate Marketing 101 is a guide that teaches the basics of Affiliate Marketing and the strategies you can use to start making money as an affiliate today.

1. No Matter How SMALL
or LARGE Your Audience.

2. Danay Escanaverino
•CEO LunaSol Media
• 25+ Years in Digital Marketing
• Mom to 2 Boys, 1 GB & 2 Dogs
• Love dad jokes
• Hate fluff

3. Jackie Paz
• Dir. Of Affiliate Marketing
• 15+ Years in Affiliate
Marketing
• Mom to a surly teen & a sassy
7-year-old
• Can’t Watch horror movies
• Love Edgar Allan Poe Poems

4. Goals
• Strategy for earning MONEY no matter
the size of your audience.
• What is Affiliate Marketing
• Types of Affiliates
• Payment Models
• Types of Campaigns
• Ideas and tips for promoting
campaigns.

5. What is
Affiliate
Marketing?
Affiliate marketing is the process
of earning a commission by
promoting other people’s (or
company’s) products.
You find a product you like,
promote it to others and earn a
piece of the profit for each sale
that you make.

6. Four Key Players
Participant Also Known As Function
Advertiser Retailer/Merchant/Brand Owns products or services being promoted
Network Platform Owns platform and service for affiliates to find
Advertisers to promote. Also handles payments
and support.
Affiliate Publisher Owns or buys traffic & audience to promote
Advertiser campaigns/products.
Customer Buyer Person who purchases products promoted by
affiliate.

8. Types of Affiliates
Affiliates are ANYONE
who has an audience or
can find an audience to
promote to.
Podcasts
YouTube/
Vimeo
Facebook Instagram
Twitter TikTok Apps Coupons
Email/
Newsletters
Blogs PPC
Media
Buyer

9. Calls, Clicks, Leads & Sales (Affiliate Offers)
Pay Per Click
(PPC)
Cost Per Sale/Acquisition
(CPA)
Pay Per Lead
(CPL)
Pay Per Call
(PPCALL)

10. Pay Per Click
•Advertisers pay for every click to
send to their sites.
•Like AdSense, but pays MORE.
•No need to worry about sales or
conversions.
•Vertical Focused = More
Conversions

11. Monetize your
ThankYou
Page with CPC

12. Higher Education
• Pays $1-5 per click.
• Promotes higher education.
• Multiple placement
opportunities
• Vertical based campaign
allows for multiple
conversions from the same
audience.

13. Pay Per Lead
• Advertisers pay for every lead
you send to their sites.
• No more giving away leads for
FREE.
• No need to worry about sales
or conversions.
• High conversion rates
10% to 50%
• Tons of offers = variety

14. Pay Per Call
Marketing
• Advertisers pay A LOT
of money for a simple
phone call.
• Many buy ad space on
radio, podcasts, tv &
YouTube for a large
discount.

15. XYZ Alarm
Company
• Pays $50 per 2 minute phone
call.
• Generic campaign
• Works with most audiences.
• Only 1 of your listeners needs to
call for you to earn $50!
• Product most people want or
need.

16. Elements of a Pay Per Call
Campaign
• Phone Number
• Payout
• Call Duration
• Script
• Age Filter
• Location Filter
• Days/Times

17. Let’s do some more math

18. Why do they pay
so much money?

19. Alarms
• Alarm service is worth thousands over the course of a
customer’s lifetime.
• 10 X $50 = $500
• $50 for a call is perfectly reasonable.

20. Rehab
• Rehab charges insurance
$10,000 to $30,000
• Pay $150 per call
• 50 CALLS X $150
= $7,500 COST
• Profit is still in the thousands.

21. Lots of Choices
• Legal
• Travel
• Cable
• Home Services
• Author
• Publishing
• Cell Service
• Windows
• Satellite
• Pool Service
• Adoption
• Taxes
• Gutters
• Car Donation
• Insurance
• Lawn
• Rehab
• Debt
• Horoscope

22. How many ways can
I implement ads?
Within podcast
Email newsletter
Social Media Posts
Show notes
Thankyou Page

26. Affiliate Products
(CPA)
$49 Product
50% Commission
2% Conversion Rate
Half of your listeners visited
1 Purchase
You made $25

27. Youtuber
Teaches about photography.

28. How does he
promote?
Includes affiliate links to all of the
products he mentions in his videos.

29. FTC Disclosure –
In Show
Be upfront and use clear
statements.
• “Hey guys, this is an ad for [Brand
Name]”
• “Thanks to [Brand Name] we are
able to make this podcast”
• “Here’s a quick message from our
affiliate partner [Brand Name] .
Examples

30. Upsell in your business
Add to your current product offerings.
Example: Branding coaches can include
it as an upsell or as part of their
programs since this is a great way to
build a personal brand.
Feature articles are great for establishing
a brand, gaining recognition and SEO.
Being a member is also a great talking
point.

31. Youtube
Create a how-to video on any topic where
you can add the LIB Membership Offer as
a resource.
• Branding 101
• How to Grow Your Personal Brand
• 10 Tips on Becoming a Thought
Leader
• How to enter the Latina professional
market.

32. Social Video
The YouTube strategy can be replicated on
all social platforms that offer both live video
and regular video.
• Instagram Live
• Instagram TV
• Facebook Live
• Facebook Video
• Vimeo
• TikTok
• Twitch
• Wistia
• Dailymotion

33. Review Site
You can run a review blog that talks about different
membership programs and promote LIB.

34. LinkedIn
1. Make connections with other
Latina professionals and
cultivate the relationship.
2. When you have established
that relationship, you can invite
her to your email list or to
connect off LinkedIn.
3. Send her a link to your post
about LIB.

35. Answer Questions
1. Search for a specific topic or
question on google, YouTube
or Q&A sites like Quora.com
2. Start to answer
3. Include a link to your blog
post, YouTube video or other
content that expands on the
answer AND promotes the
offer.

36. Email Signatures
1. Connect with people on
any social platform.
2. Invite to connect off
platform.
3. Send a quick message
with LIB in your
signature or as a PS.

37. Facebook Hacks
1. Change profile image
constantly. (shows up
in contacts’ feeds)
2. Interact with all likes &
comments.
3. Repeat with
background image
(same effect)

38. Create Resource List
1. Create a dedicated page
on your site.
2. Recommend your favorite
products or services.
3. Include a link to each
one.

39. Use Gated Content
1. Offer something FREE
that users will want.
2. Ask for their email before
they can access it.
3. Email them weekly with
promotions.

40. Build Your List
Email is still the #1 traffic source on the
internet.
Build your list by capturing emails from EVERY
POSSIBLE SOURCE.
• Webinars
• Facebook tab
• Popup Forms
• Surveys and Quizzes
• Giveaways and Contests
• Content Upgrades

41. FTC Disclosure –
Show Notes & Social
• Disclose relationship
clearly in show notes.
• Place as close to the
product/brand link as
possible.
• Use #AD or
#SPONSORED in all
social

42. Be Creative &
Earn $$$!

43. Next Steps
Sign up for Affiliate Network
Get approval
Find offers
Apply
Get promotional materials
Get tracking links
Publish Campaign
Reporting

44. Let’s Connect!
•danay@lunasolmedia.com
•Mira.Click
•Instagram @danay.e
•Send me your favorite dad
joke!

45. Know your numbers
Are the same 100 people listening to your episode daily?

46. Monetize with
Sponsors
Lots of research to find the right partners.
Charge $500 for a month
What does the sponsor get for $500?
Can buy 16,600 downloads for $500.
Marketing budget needs results.