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Marketing With Facebook Ads

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Reach more people by placing an ad on Facebook instead of just the usual post. You can make ads for Instagram too.

Check out this step-by-step tutorial on how to create a Facebook Ad.

Published in: Social Media
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Marketing With Facebook Ads

  1. 1. Get Started: Facebook Ads Tutorial
  2. 2. Facebook Ads are advertisements that appear in News feed and right column on desktops, as well as News feed on mobile
  3. 3. Why advertise on Facebook?
  4. 4. Here are some reasons
  5. 5. *as of second quarter of 2016 More than 1.7 Billion active users per month*
  6. 6. Specific audience targeting capabilities
  7. 7. Facebook is a platform that helps influence buyers’ decision
  8. 8. Use reporting tools to measure your ads’ performance
  9. 9. Let’s start!
  10. 10. Log-In or Sign-up to Facebook
  11. 11. On your personal account click the drop down arrow
  12. 12. Click Create Ads
  13. 13. It will redirect to www.facebook.com/business
  14. 14. You can also Log-in directly to www.facebook.com/business
  15. 15. Click Create Advert
  16. 16. It will redirect to www.facebook.com/ads
  17. 17. Facebook Ad page
  18. 18. On the left is a Step- by-Step guide on how to create an Add
  19. 19. Step 1 Creating an ad
  20. 20. 1. Choose your objective
  21. 21. Boost your posts gets people to see and engage with a Page post
  22. 22. Connect your business Page to more people
  23. 23. Promote your business to people located nearby
  24. 24. Reach more people to increase brand awareness
  25. 25. Increase website visits
  26. 26. Get people to install your app
  27. 27. Get more people to see and respond to an event
  28. 28. Promote videos to raise brand awareness
  29. 29. Create a form that will collect information from people
  30. 30. Drive valuable actions on your website
  31. 31. Increase engagement in your app
  32. 32. Promote an offer, discount or deal
  33. 33. Ads that automatically show products from catalogue
  34. 34. Ads that automatically show products from catalog* *See slide 95 for creating a catalog
  35. 35. Set a spend limit to your ad campaign or add later
  36. 36. Add a name to your campaign
  37. 37. Click Create Ad Account
  38. 38. Step 2 Creating an ad
  39. 39. 2. Create your Ad account
  40. 40. Select a country
  41. 41. Select a currency
  42. 42. Select a Time Zone
  43. 43. Add an Ad Account name or add later
  44. 44. Click Continue
  45. 45. Step 3 Creating an ad
  46. 46. 3. Define your audience, budget and schedule
  47. 47. Customize the following fields according to the ad’s objective
  48. 48. Custom Audience shows ads to your contacts, web visitors, or app users
  49. 49. Click Create New
  50. 50. Select between Custom Audience or Lookalike Audience
  51. 51. Type and select location
  52. 52. Select a specific audience based on location
  53. 53. Type countries, states/regions , postal codes, cities, addresses or Target Market Areas
  54. 54. Add multiple locations
  55. 55. Select an age range
  56. 56. Choose Gender and Languages
  57. 57. Target specific audience based on demographic, interests, or behavior
  58. 58. Reach people who have a specific kind of connection to your campaign
  59. 59. Click Save This Audience
  60. 60. Choose where you want your ads to show on Facebook
  61. 61. And the placements that are most important to you.
  62. 62. Select specific mobile devices
  63. 63. Budget & Schedule
  64. 64. Determine how much you want to spend and set a date
  65. 65. Daily Budget is an average of what you spend every day
  66. 66. Lifetime Budget is the maximum spend during the lifetime of the ad set
  67. 67. Add the amount here
  68. 68. Choose whether to run the ad continuously
  69. 69. Or set a start and end date
  70. 70. The total amount spend is calculated below depending on the set budget
  71. 71. Click Advanced Options to optimize ad
  72. 72. Select what to value the most in Optimization for Ad Delivery
  73. 73. Bid Amount determines how Facebook can effectively optimize ad delivery
  74. 74. Determines when you pay for your ad
  75. 75. Schedule ads for specific hours or days of the week
  76. 76. Standard is the preferred choice for most advertisers
  77. 77. Accelerated is useful for time- sensitive events
  78. 78. Name that describes the audience, scheduling or ads
  79. 79. Click Continue once done
  80. 80. Step 4 Creating an ad
  81. 81. 4. Set Format, Media and Page & Text
  82. 82. Add Media
  83. 83. Depending on the objective, use images, videos, existing posts, etc.
  84. 84. Media specific recommendation are on the left
  85. 85. Select, edit or add Facebook page
  86. 86. Add Text/Caption
  87. 87. Preview your post in different media
  88. 88. Click Review Order
  89. 89. Click Place Order if everything is ok
  90. 90. or Edit Order if there’s a change
  91. 91. Wait for your ad to be processed
  92. 92. Add payment details
  93. 93. Click Continue
  94. 94. Manage your campaigns in the Facebook Ads Manager
  95. 95. Creating a catalogue for Promote a Catalogue campaign
  96. 96. Click Get Started
  97. 97. Click Create Catalogue
  98. 98. Add Product Catalogue Name
  99. 99. Add Product Catalogue Name
  100. 100. Click Create
  101. 101. Click +Add Product Feed
  102. 102. Add Feed Name
  103. 103. Choose a Currency
  104. 104. Select Upload Type
  105. 105. Click Next
  106. 106. Schedule Uploads
  107. 107. Add Feed URL
  108. 108. Add Username & Password
  109. 109. Click Upload once done
  110. 110. Manages multiple Facebook accounts using business.facebook.com
  111. 111. “Never stop testing, and your advertising will never stop improving.” - David Ogilvy
  112. 112. Thanks! Ivy T. Virtual Professional www.indieivy.com

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