Arthouse - APAC local success story

484 views

Published on

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
484
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Arthouse - APAC local success story

  1. 1. Case Study | AU Results • 7X ROI on Facebook advertising spend • 4 new sales a week attributable to Facebook • 80% of website traffic originates from Facebook • 400% increase in website traffic over the last year Custom picture framing and fine arts supplier sees 7X ROI on Facebook spend “Facebook is the central plank of our marketing strategy. It allows us to target people with an interest in our Goals products, and unlike any other media we have used, the Art House Framing and Art Supplies built its presence on results here are actually trackable. “ Facebook to: • Find new customers Chris Maher • Generate awareness about the store Owner Art House Framing and Art Suppliers • Engage with art lovers Approach Build The company built a Facebook Page to achieve several objectives.Connect • Give complete details about the store to users, Build EngageEngage including address and phone number Reach • Enable check-ins so prospects and customers couldInfluence check-in to the store • Provide details of various offers and latest items on sale via Page tabs BuildConnect Art House connected with prospects interested in art by running Facebook ads:Engage • Broad category, topic and keyword targeting were Reach used to reach only the most relevant usersInfluence • Ads were used to drive new Likes for the Facebook Page • Event ads were used to invite users to exhibitions Build • Ads for specific products were created and served to users most likely to be interested in the productConnectEngage The seller engaged with its fan base by: Reach • Posting about the works of famous artists BuildInfluence • Asking questions that encouraged interaction Connect • Posting about the latest products and offersEngage • Selecting a “ fan of the week” Connect Influence ReachInfluence Knowing that Facebook users are generally connected to friends with similar interests, Art House used sponsored stories to influence friends of fans. Based in Western Australia, Art House Framing and Art Supplies is a leading custom picture framing and fine arts supplier. • Targeted relevant friends of current fans to Like the Page by using topic targeting facebook.com/arthousebroome Facebook: Building Essential Connections

×