1. Case Study | AU
Results
• 7X ROI on Facebook advertising spend
• 4 new sales a week attributable to Facebook
• 80% of website traffic originates from Facebook
• 400% increase in website traffic over the last year
Custom picture framing and fine arts supplier
sees 7X ROI on Facebook spend “Facebook is the central plank of our marketing strategy.
It allows us to target people with an interest in our
Goals products, and unlike any other media we have used, the
Art House Framing and Art Supplies built its presence on
results here are actually trackable. “
Facebook to:
• Find new customers
Chris Maher
• Generate awareness about the store Owner
Art House Framing and Art Suppliers
• Engage with art lovers
Approach
Build The company built a Facebook Page to achieve several
objectives.
Connect
• Give complete details about the store to users, Build Engage
Engage
including address and phone number
Reach
• Enable check-ins so prospects and customers could
Influence check-in to the store
• Provide details of various offers and latest items on
sale via Page tabs
Build
Connect
Art House connected with prospects interested in art by
running Facebook ads:
Engage
• Broad category, topic and keyword targeting were
Reach
used to reach only the most relevant users
Influence • Ads were used to drive new Likes for the Facebook
Page
• Event ads were used to invite users to exhibitions
Build
• Ads for specific products were created and served to
users most likely to be interested in the product
Connect
Engage
The seller engaged with its fan base by:
Reach
• Posting about the works of famous artists
Build
Influence
• Asking questions that encouraged interaction
Connect
• Posting about the latest products and offers
Engage
• Selecting a “ fan of the week” Connect Influence
Reach
Influence
Knowing that Facebook users are generally connected to
friends with similar interests, Art House used sponsored
stories to influence friends of fans. Based in Western Australia, Art House Framing and Art Supplies is
a leading custom picture framing and fine arts supplier.
• Targeted relevant friends of current fans to Like the
Page by using topic targeting facebook.com/arthousebroome
Facebook: Building Essential Connections