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CREATING HIGH VISIBILITY FOR




               Presented by



         Jasmeet Singh Warraich
      jasmeet.warraich@gmail.com

                   for
ABOUT FUTUREX



The 38 storey Marathon Futurex is destined to be India’s showcase
commercial space.

It’s an audacious dream, employing world-class engineering, futuristic Green
Building    design,    cutting   edge    technology,    and     unheard-of
conveniences, which are set to revolutionize the way offices are built and
operated in India.

Brought to you by the Marathon Group, a name synonymous with high
quality development, for over 40 years in Mumbai.
WHAT IT REQUIRES?




Revenue / Conversion:
- It requires institution sales rather than retail sales

Brand / Project Identity:
- It requires to portray Futurex as distinctive landmark

Positive reaction/ Preliminary Enquiries:
- It requires to create curiosity & hype among its target audiences
TARGET AUDIENCE




Demographic     Sec A & A+ (Chairmen, Board of Directors, CEOs, Honchos of
                           top companies including all corporate celebrities)

Psychographic   They are undisputed leaders of their field.

                They posses clear vision hence have a driving force within
                them to achieve their goal.

                They always want to stay ahead of others and will never
                compromise on quality
PROMOTION TOOL




Sponsoring Corporate events
is a great platform to generate awareness and to create hype.

The best way to create the high visibility among the target audiences – i.e CEOs is
to get associate with the events, conferences or seminar they attend.
BENEFITS




 Sponsorship allows you to reach specifically targeted



 It will enhance brand/product image



 Increased sales, marketing and network opportunity to new customers,



I t will help to develop new partnership & alliances
CASE STUDY


                                           DLF "through a fair and transparent
                                           open bid process with a highest bid
                                           of Rs 40 crore per annum.

                                           The deal gives DLF Ltd. exclusive
                                           title sponsorship rights for five
                                           years, valuing in excess of Rs 200
                                           crores".




Emaar MGF have paid upwards of $6
million to come on board only for the
2007 Twenty20 World Cup.
EVENTS CLASSIFICATION
Business
EVENTS                      DESCRIPTION                                  SCOPE

          The summit is a unique congregation of leaders
                                                                  Targeting CEOs and top
          and opinion makers of global stature, deserving
                                                                  honchos Of MNCs
          unparalleled mindshare.




          Business leaders in luxury such as Santo                CEOs of top luxury brands
          Versace, Fulvia Ferragamo, etc                          across GLobe




                                                                   CFOs of all leading companies
         The first-ever ranking of India’s best chief financial
         officers.




         It is recognition of India's Best Managed                 CEOs & top management of
         Companies,    organizations that  celebrate               companies   from different
         excellence.                                               category
Business
EVENTS                       DESCRIPTION                        SCOPE


                                                             Top business women
         It recognizes and felicitates women from the
         corporate world.




          Companies and sectors that have contributed the     CEOs, & Top management
          most to the Indian exports and imports story. I     across different sectors




                                                             CEOs and top management
          An annual endevour to honour India Inc's top
                                                             of India INC’s top 100
          companies




                                                            CEOs and top management
           The award focuses on small and medium
                                                            of small and medium
         entrepreneurs
                                                            entrepreneurs
         striving for world-class facilities,
Business
EVENTS                    DESCRIPTION                                   SCOPE



         The annual event, preceded by a high profile          Top business leaders and corporate
         Jury Meet                                             celebrities




                                                                CEOs of Micro, Small and Medium
         It recognizes the contribution of Micro, Small         Enterprises (MSMEs)
         and Medium Enterprises (MSMEs)




                                                               CEOs, & top management of leading
         NDTV Profit Business Leadership Awards have
                                                               Indian entities houses & MNCs
         been instituted to award organisational excellence.




          The award recognizes the Indian(s) whose             CEOs, & top management of leading
          contribution to the country in a calendar year       Indian entities houses & MNCs
Financial Sector
EVENTS                  DESCRIPTION                                    SCOPE

                                                                 Top management of all leading
         Since 1993, the annual Business Today survey of
                                                                 banks
         India's Best Banks, conducted in association with
                                                                 attend this events, a right
         KPMG Consulting, has come to be regarded as the
                                                                 platform to
         best yardstick for
                                                                 Reach financial institutes.


                      Shipping & Logistics
EVENTS                  DESCRIPTION                                    SCOPE

                                                               Here we can specifically target
          A benchmark for recognising excellence in the
                                                               logistic sector
          maritime and logistics sector, be it of
          companies or individuals.




                      Sports & Entertainment
EVENTS
EVENTS                 DESCRIPTION
                       DESCRIPTION                                     SCOPE
                                                                       SCOPE

         It is an exclusive invitational event for CEO’s and        A unique sports event for
         corporate heads across India.                              CEOs of company across
                                                                    India
Media & Entertainment
EVENTS                       DESCRIPTION                              SCOPE


         FRAMES is a three day global convention covering        It encompasses the entire
         the entire gamut of Media & Entertainment               universe of media and
                                                                 entertainment




                                IT Sector
EVENTS                       DESCRIPTION                              SCOPE




          Awards for the country’s most progressive              Here we are specifically get
          organisations, in the area of technology deployment,   ting visibility in IT segment
EVENTS CALENDAR
CALENDAR


January




February




March




April
CALENDAR


May




June




July




August
CALENDAR


September




October




November




 December
THANK
 YOU

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Corporate events for futurex feb

  • 1. CREATING HIGH VISIBILITY FOR Presented by Jasmeet Singh Warraich jasmeet.warraich@gmail.com for
  • 2. ABOUT FUTUREX The 38 storey Marathon Futurex is destined to be India’s showcase commercial space. It’s an audacious dream, employing world-class engineering, futuristic Green Building design, cutting edge technology, and unheard-of conveniences, which are set to revolutionize the way offices are built and operated in India. Brought to you by the Marathon Group, a name synonymous with high quality development, for over 40 years in Mumbai.
  • 3. WHAT IT REQUIRES? Revenue / Conversion: - It requires institution sales rather than retail sales Brand / Project Identity: - It requires to portray Futurex as distinctive landmark Positive reaction/ Preliminary Enquiries: - It requires to create curiosity & hype among its target audiences
  • 4. TARGET AUDIENCE Demographic Sec A & A+ (Chairmen, Board of Directors, CEOs, Honchos of top companies including all corporate celebrities) Psychographic They are undisputed leaders of their field. They posses clear vision hence have a driving force within them to achieve their goal. They always want to stay ahead of others and will never compromise on quality
  • 5. PROMOTION TOOL Sponsoring Corporate events is a great platform to generate awareness and to create hype. The best way to create the high visibility among the target audiences – i.e CEOs is to get associate with the events, conferences or seminar they attend.
  • 6. BENEFITS  Sponsorship allows you to reach specifically targeted  It will enhance brand/product image  Increased sales, marketing and network opportunity to new customers, I t will help to develop new partnership & alliances
  • 7. CASE STUDY DLF "through a fair and transparent open bid process with a highest bid of Rs 40 crore per annum. The deal gives DLF Ltd. exclusive title sponsorship rights for five years, valuing in excess of Rs 200 crores". Emaar MGF have paid upwards of $6 million to come on board only for the 2007 Twenty20 World Cup.
  • 9. Business EVENTS DESCRIPTION SCOPE The summit is a unique congregation of leaders Targeting CEOs and top and opinion makers of global stature, deserving honchos Of MNCs unparalleled mindshare. Business leaders in luxury such as Santo CEOs of top luxury brands Versace, Fulvia Ferragamo, etc across GLobe CFOs of all leading companies The first-ever ranking of India’s best chief financial officers. It is recognition of India's Best Managed CEOs & top management of Companies, organizations that celebrate companies from different excellence. category
  • 10. Business EVENTS DESCRIPTION SCOPE Top business women It recognizes and felicitates women from the corporate world. Companies and sectors that have contributed the CEOs, & Top management most to the Indian exports and imports story. I across different sectors CEOs and top management An annual endevour to honour India Inc's top of India INC’s top 100 companies CEOs and top management The award focuses on small and medium of small and medium entrepreneurs entrepreneurs striving for world-class facilities,
  • 11. Business EVENTS DESCRIPTION SCOPE The annual event, preceded by a high profile Top business leaders and corporate Jury Meet celebrities CEOs of Micro, Small and Medium It recognizes the contribution of Micro, Small Enterprises (MSMEs) and Medium Enterprises (MSMEs) CEOs, & top management of leading NDTV Profit Business Leadership Awards have Indian entities houses & MNCs been instituted to award organisational excellence. The award recognizes the Indian(s) whose CEOs, & top management of leading contribution to the country in a calendar year Indian entities houses & MNCs
  • 12. Financial Sector EVENTS DESCRIPTION SCOPE Top management of all leading Since 1993, the annual Business Today survey of banks India's Best Banks, conducted in association with attend this events, a right KPMG Consulting, has come to be regarded as the platform to best yardstick for Reach financial institutes. Shipping & Logistics EVENTS DESCRIPTION SCOPE Here we can specifically target A benchmark for recognising excellence in the logistic sector maritime and logistics sector, be it of companies or individuals. Sports & Entertainment EVENTS EVENTS DESCRIPTION DESCRIPTION SCOPE SCOPE It is an exclusive invitational event for CEO’s and A unique sports event for corporate heads across India. CEOs of company across India
  • 13. Media & Entertainment EVENTS DESCRIPTION SCOPE FRAMES is a three day global convention covering It encompasses the entire the entire gamut of Media & Entertainment universe of media and entertainment IT Sector EVENTS DESCRIPTION SCOPE Awards for the country’s most progressive Here we are specifically get organisations, in the area of technology deployment, ting visibility in IT segment