The document provides an overview of the Aditya Birla Group and its private equity fund. Some key points: - Aditya Birla Group is a $28 billion corporation with a presence in over 30 countries and operations across sectors like metals, cement, financial services, and telecom. - The Group is sponsoring the Aditya Birla Private Equity Fund which targets raising $250 million to invest in mid-sized Indian companies across sectors like consumer, infrastructure, and manufacturing. - The Fund will take significant minority stakes and aims to generate 25% annual returns through active involvement in portfolio companies. It provides access to the Group's expertise and relationships. - India is seen as

1. India knows India best
Partner with the experts at Aditya Birla Group

2. Aditya Birla Group’s Global Footprint
Australia | Brazil | Canada | China | Egypt | France | Germany | Hungary | India | Indonesia | Italy | Korea |
Laos | Luxembourg | Malaysia | Philippines | Switzerland | Thailand | UK | USA | Dubai | Singapore |
Myanmar | Bangladesh | Vietnam

3. Aditya Birla Group: An Overview The 11th largest cement producer globally
n
A US$ 28 billion corporation, the Aditya Birla and the second largest in India
Group is in the League of Fortune 500. It is Among the world’s top 15 BPO companies
n
anchored by an extraordinary force of 125,000 and among India’s top four
employees, belonging to 25 different nationalities. Among the best energy efficient fertiliser
n
In India, the group has been adjudged ‘The Best plants
Employer in India and among the Top 20 in Asia’
by the Hewitt-Economic Times and Wall Street In India:
Journal Study 2007. Over 50 percent of its A premier branded garments player
n
revenues flow from its overseas operations.
The Aditya Birla Group is headed by The second largest player in viscose filament
n
Mr. Kumar Mangalam Birla, as Group Chairman. yarn
The second largest in the chlor-alkali sector
n
Globally the Aditya Birla Group is:
Among the top five mobile telephony
n
A metals powerhouse, among the world’s
n
companies
most cost-efficient aluminium and copper
producers. Hindalco-Novelis is the largest A leading player in financial services
n
aluminium rolling company. It is one of the Among the top three super-market chains in
n
three biggest producers of primary aluminium the retail business
in Asia, with the largest single location copper
smelter Rock solid in fundamentals, the Aditya Birla
Group nurtures a culture where success does not
n in viscose staple fibre
No. 1 come in the way of the need to keep learning
The fourth largest producer of insulators
n afresh or to keep experimenting.
The fourth largest producer of carbon black
n

5. Sponsor: Aditya Birla Group n value proposition makes the Fund a
The
preferred partner for entrepreneurs /
The Aditya Birla Private Equity Fund (The
promoters raising private equity capital,
Fund) is sponsored by the Aditya Birla
investors and the business eco-system
Group, one of the oldest, largest and most
at large
respected business houses in India.
The Group has a track record of building n gover nance standards, with
High
highly successful businesses across Mr. Kumar Mangalam Birla on the Board
industries and geographic boundaries, of Directors of Aditya Birla Capital
both organically and via acquisition. Advisors
n Aditya Birla Group’s commitment of
The
The breadth and depth of the Aditya Birla
20% of the corpus of the Fund
Group’s experience endows the Aditya Birla
Private Equity Fund with distinct advantages:
Access to business expertise across
n
a spectrum of manufacturing and
service industries, which can be
leveraged to evaluate investment
opportunities and guide portfolio
companies for value creation
Relationships at the highest level
n
across industries, and thorough on-
ground understanding of regulations, in
India and around the world, to be
immensely valuable for the Fund’s
portfolio companies

7. Investment Team: expansion, capital markets activities and
Aditya Birla Capital Advisors strategic planning. The principal investing team
includes Mr. Rahul Shah, one of the most
Aditya Birla Capital Advisors is the investment
experienced and longest-tenured professionals in
manager / advisor to the Aditya Birla Private
India’s private equity industry, and comprises
Equity Fund.
investment professionals drawn from established
The investment team consists of seasoned private equity, investment banking and consulting
investment professionals with a formidable firms. The team also has exceptionally strong
track record across industries, countries and CXO level operational expertise and extensive
investment stages. With over 90 years of network of relationships, enabling it to provide
combined experience, the team has a track- long-term IRR-enhancing operational insights to
record of: portfolio companies. In order to align interests
with investors, a significant portion of the
Unearthing unique investment opportunities
n
investment managers’ carried interest will be
within India and abroad
shared with members of the investment team.
Negotiating,
n structuring and closing over
40 transactions, at early and late stages Select Investment
of growth Deals of the
Enhancing
n the value of portfolio companies Investment Team Exit Multiple Gross IRR
through strategic and operational insights in Prior Roles on Cost (annual)
Generating
n superior returns by divesting India Games 14x 72%
Active Hotels 9x 73%
investments through multiple exit
Indian August 4x 49%
strategies
Shopper’s Stop 4x 23%
The investment team is headed by Mr. Bharat DQ Entertainment 3x 33%
Future Software 3x 91%
Banka. In his previous role he was the principal
Redington 3x 62%
architect of the Aditya Birla Group’s M&A based Investment value as of June 30, 2008.

9. India: Today, growth in India is broad-based and
A Compelling Investment Destination spread across consumer industries,
infrastructure, engineering and manufacturing,
Aditya Birla Private Equity Fund is an India -
and niche emerging sectors - resulting in
centric fund.
numerous investment opportunities.
A structural change is occurring in the global
economy, with growth shifting to Asia. India will
GDP CAGR (%) Estimates for 2008-2013
be a key beneficiary of this trend, and despite
the global economic slowdown, India is 9.8%
expected to continue being the second-fastest 7.7%
G7 Countries
growing major economy in the world. India’s 5.7%
GDP is estimated to grow four times as fast as 4.0%
2.0% 2.0% 2.4% 1.7%
that of developed (G-7) markets. 1.1% 0.6%
0.1%
In the near future, while India’s absolute
Japan
Brazil
France
India
China
Russia
Canada
Germany
Italy
USA
UK
insulation from global financial issues is unlikely,
it is still expected to remain relatively cushioned:
GDP growth is projected to sustain in the 7% - Source: International Monetary Fund (October, 2008).
8% range. More importantly, India has side-
stepped the worst of the financial crisis: there
have been no financial institution bankruptcies;
adequate liquidity exists; business and
consumer debt levels are low; and interest rates
and inflation are declining consistently. Similarly,
India dodged the worst of the Asian financial
crisis of the late 1990s. Cumulatively, this
depicts the strength and resilience of the Indian
economy.

11. Private Equity Funds: An Attractive Asset C2007 levels, through September (latest data
Class for Investment available as of date)1
Genuine Private Equity Funds focus on exercising Limited Competition: Investment by Private
n
reasonable influence on the outcomes of their Equity Funds has less competition from
investments by being active value creators. Private alternative sources of financing, given that the
Equity Funds help build portfolio companies by IPO market is subdued and issuers prefer
providing not only capital, but also expertise, equity over debt to avoid aggressively
strategic advice, operational inputs, financial leveraging balance sheets
expertise and networks. This combination of
capital and knowledge-based value addition helps
such Private Equity Funds generate potentially
higher returns over longer durations, compared to
passive investors in public markets.
Now is a great time for Private Equity Funds to be
making investments, and accordingly for investors
to invest in Private Equity Funds:
n Valuations: Public market valuations in
Low
India are at a five-year low, and valuations
negotiated by Private Equity Funds are
typically even lower, improving the potential for
higher returns
Increasing Opportunities: The number of
n
investment opportunities relevant for Private
Equity Funds is growing: despite the global
slow-down, the value of investments by Private
Equity Funds in India in C2008 has exceeded 1: Source - Venture Intelligence

13. On Offer: Focus on investing in fast growing companies
Aditya Birla Private Equity Fund n are or could be potential leaders in their
That
Aditya Birla Private Equity Fund is differentiated space
as it seeks to generate attractive returns by Experienced and dynamic management teams
n
making investments in high-growth, mid-sized, with a proven track record of success
India-focussed businesses through active
Potential to grow sales at over 30% CAGR for
n
involvement in portfolio companies. The Fund
four to five years after our investment
plans to take significant minority stakes in
portfolio companies. The Fund will invest across Reasonable pricing power through
n
sectors, with specific emphasis on consumer- differentiated offerings or price inelasticity of
oriented, infrastructure-enabling, niche emerging their offerings
and engineering / manufacturing oriented Scalable and profitable business models and
n
businesses. clear business plans
The Fund, structured as a trust, is registered as
a Venture Capital Fund with SEBI1.
Consumption Led Growth Infrastructure Enablers
Drivers: Rising per capita income and credit The beneficiaries of large-scale investment in
expansion infrastructure; critical to sustaining
infrastructure growth
Niche Emerging Sectors Skilled Ancillary Businesses
Education Healthcare Technology Services Niche Engineering
Logistics Digital Media and Entertainment Business Services Manufacturing Eco-System
1: The SEBI Registration number is: IN/VCF/08-09/138 dated 24/12/08

14. Principal Terms: A Snapshot
The Fund targets to raise commitments for US$ of targeting a pre-tax IRR of 25%. The sponsor
250 million (INR 1,250 crores), with an objective will commit 20% of the corpus of the Fund.
All Investors1
Fund Aditya Birla Private Equity Fund
Target Fund Corpus US$ 250 mn2 (INR 1,250 crores3) with upsizing at option of Trust/Investment Manager
Sponsor Aditya Birla Group
Target Return / IRR 25% annual pre tax IRR
Term 7 years, drawdown in 3 years (with 1+1 extension at discretion of Investment Manager)
Sponsor Commitment 20% of the Fund corpus
Hurdle Rate 10% IRR per annum
20% immediately upon closing and balance in various tranches within 3 years
Drawdown Schedule
(drawdown notice of 21 days)
Management Fee 2% pa of the committed capital during the commitment period, and 2% pa of effective
corpus (amount drawn down less capital returned) thereafter; plus applicable taxes
Fund set-up cost (one-time) On actuals; not exceeding 3% of the aggregate committed capital
Distribution of Return Distribution will be net of all taxes as applicable
Performance Linked Fee 20% of the pre-tax return with catch-up
Investors Resident In India
Investment Manager Aditya Birla Capital Advisors Private Limited
Minimum Commitment Size ? INR 50 lakhs
Individuals:
? and institutional investors: INR 2 crores
Corporate
Investors Other Than Those Resident In India
Investment Manager Indigold Asset Management Company Limited, Mauritius; part of Aditya Birla Group
Country Advisor Aditya Birla Capital Advisors Private Limited, India
? US$ 250,000
Individuals:
Minimum Commitment Size ? and institutional investors: US$ 2 million
Corporate
1: While most of the principal terms are common to all investors, a few terms differ depending on whether investors are resident in India or
outside India, as indicated above
2: Fund corpus to be raised from India and overseas
3: US$ 1 = INR 50

15. Cautionary Statement and Securities Laws Considerations
This document is for informational purposes only and does not constitute an offer to sell, or a solicitation to purchase, shares of Aditya Birla Capital Advisors
Private Limited or interests in Aditya Birla Private Equity Fund (the ‘Fund’), nor does it otherwise constitute an offer or solicitation to invest in any other funds
proposed to be managed by Aditya Birla Capital Advisors Private Limited.
The interests (the ‘Interests’) in the Fund have not been approved or disapproved by the US Securities and Exchange Commission or by any securities regulatory
authority of any state or other jurisdiction, nor has any such authority or commission passed on the accuracy or adequacy of this document or any other
materials delivered herewith (collectively, the ‘Presentation Materials’). Any representation to the contrary is a criminal offence.
The Interests have not been and will not be registered under the US Securities Act of 1933, as amended (the ‘Securities Act’), or any state securities laws or the
laws of any foreign jurisdiction. The Interests will be offered and sold under the exemption provided by Section 4(2) of the Securities Act and Rule 506 of
Regulation D promulgated thereunder and other exemptions of similar import under the laws of the United States and other jurisdictions where the offering will be
made. The Fund will not be registered as an investment company under the US Investment Company Act of 1940, as amended, and consequently, investors in
the Fund will not be afforded the protections of such Act.
This document has been provided to its recipient upon the express understanding that the information contained herein, or made available in connection with any
further investigation, is strictly confidential and is intended for the exclusive use of its recipient. It shall not be photocopied, reproduced or distributed to others at any
time. This document is neither a prospectus nor an invitation to subscribe for the Interests. Nothing in this document is intended to constitute legal, tax, securities or
investment advice, or opinions regarding the appropriateness of any investment, or a solicitation for any product or service. The information herein is subject to change
without notice.
Statements in this document describing the Fund’s objectives, projections, estimates, expectations or predictions may be ‘forward looking statements’ within the
meaning of applicable securities laws and regulations. Actual results could differ materially from those expressed or implied in this document. Important factors that
could make a difference to the Fund’s operations include global and Indian demand-supply conditions, finished goods prices, feed stock availability and prices,
cyclical demand and pricing in the Fund’s principal markets, changes in government regulations, tax regimes, economic developments within India and the countries
within which the Fund conducts business and other factors such as litigation and labour negotiations. The information including facts and figures have been derived
from public sources and should be relied upon by the reader at his or her own risk and the Fund and Aditya Birla Capital Advisors Private Limited and their respective
directors and officers assume no responsibility, expressed or implied, for the completeness or accuracy of the information contained or views expressed herein or for
any direct or consequential loss arising from any use of this document or its contents.
The India map published is indicative and for illustration purposes only. All efforts have been made to make the map accurate. However, Aditya Birla Capital
Advisors Private Limited and their respective directors, officers and employees do not own any responsibility for the correctness, accuracy or authenticity of the
same. Map not to scale.

16. Aditya Birla Capital Advisors Private Limited
Aditya Birla Centre, S.K. Ahire Marg, Worli, Mumbai - 400 030, India.
Website: www.adityabirla-pe.com Email: abg.pe@adityabirla.com