About Birlas Aditya Birla Group started in 1857. Shiv Narayan Birla started cotton trading operations in the small town of Pilani in Rajasthan. Ghyanshyamdas Birla (GD birla)-1919-he set the manufacturing company. Grandson of G.D.Birla is Aditya Vikram Birla (A.V.Birla)-1964 Son of A.V.Birla is Kumar Mangalam Birla(K.M.Birla)-1995. Headquartered in Mumbai. Operates in 33 countries with more than 1,33,000 employees worldwide. US$ 35 billion conglomerate which gets 60 % of its revenues from outside India.
Some Historical Achievements in India 1857 -The foundation of the Birla Group of Companies is laid by Seth Shiv Narayan Birla – cotton trading operations commence at Pilani, Rajasthan. 1947-Grasim is incorporated. (rayon weaving) 1958 -Hindalco is incorporated. (aluminium) 1966-The Indian Rayon Corporation Ltd is acquired. 1986-The Birla Growth Fund is set up. (to finance industrial equipment, plant and machinery and consumer durables, as well as for stock market operations) 1988 -joint venture with Hindustan Petroleum Corporation Ltd (to set up a three-million-ton refinery, Mangalore Refineries and Petrochemicals Ltd. 2000 -Indian Rayon acquires Madura Garments 2006-Hindalco in a joint venture with Almex USA Inc.
Global Position No.1 in viscose staple fibre. No.1 producer of carbon black. The fourth largest producer of insulators. The 7th largest cement producer globally. Among the worlds top 15 BPO companies . Among the best energy efficient fertiliser plants. The fifth-largest producer of acrylic fibre.
Position in India Largest cement player in India. The top fashion (branded apparel) and lifestyle player. Second largest player in viscose filament yarn. The largest producer in chlor-alkali sector. Among the top three mobile telecom players. A leading player in life insurance and asset management. Among the top two supermarket chains in India.
Group ProfileGroup companies International establishments Grasim Industries Ltd. Hindalco Industries Ltd. Thailand Aditya Birla Nuvo Ltd. UltraTech Cement Ltd. Philippines PSI Data Systems Aditya Birla Minacs Worldwide Limited Indonesia Essel Mining & Industries Ltd Idea Cellular Ltd. Egypt Aditya Birla Insulators Aditya Birla Retail Limited Egypt Bihar Caustic and Chemicals Ltd. ChinaJoint ventures Birla Sun Life Insurance Canada Birla Sun Life Asset Management Company Ltd. Australia Birla Sun Life Distribution Company Ltd. Tanfac Industries Ltd. Laos North and South America, Europe and Asia
Management Hierarchy ChairmanChief Executive Officer Chief Financial Officer Vice President Assist. Vice President General Manager Senior Manager Manager Assistant Manager
Vision And Mission VISION MISSION To be a premium To deliver superior global conglomerate value to our with a clear focus on customers, each business. shareholders, employees and society at large.
CultureMaking bright minds shine brighter.We endeavour to create an ambience whereour people have the tools and the freedom todeliver their commitments and take great pridein their work.In the fertile ethos of our Group, they find acareer that is personally rewarding andprofessionally enriching.
Values Speed: One Step Ahead Seamlessness: Always Boundary Less in Letter and Passion: Spirit Energised Action Commitment: Deliver on the Promise Integrity: Honesty in Every Action
Meritocracy“We are a meritocracy. People knowwherever they are in the organizationthey are not lost. If they have merit,then on the basis of that merit alonethey will bubble up to the top of theorganization.” – Mr. Kumar Mangalam Birla, Chairman, Aditya Birla Group
HR Policies1. Recruitment policy.2. 360 Degree Appraisal.3. Training / Talent Management4. Recognition5. Benefits6. Happiness At WorkSome of the implementations were brought about byMr.K.M.Birla himself and were later carried on by theorganizations H.R department.
Recruitment Processo Job descriptions with jobs bands.o Competency mapso Technical and aptitude tests (where applicable)o Group discussions (where applicable)o Structured interviewso Psychometric testso Values assessment tests. The Aditya Birla Group is an equal opportunity employer and does not discriminate based on race, community, religion or sex.
360 Degree Appraisal A 360 degree feedback program was introduced in 1999 that permitted managers to raise questions over leadership styles, managerial ability and also personal traits. After the feedback, each senior manager had to submit a six page letter mentioning the areas of improvement and their expectations. Employee
Talent at Aditya Birla GroupWe unearth something more valuable than iron ore, copper,bauxite and manganese ore. It’s called talent.At the Aditya Birla Group, it is believed that talent is ‘omnipresent’and all people have some talent.Identifying talent, training and developing them are the pillars oftalent management process.It enables managers to make career moves, which leverage theirstrengths and focus on areas of development as they prepare forleadership roles.Combination of developmental assignments, classroom training,coaching along with participation in special project teams to enableemployees to continuously learn and develop.
Talent Management Development assessment centres (DACs): DACs have been designed to support managers in assessing and developing their capabilities. Over 1,200 managers across all management levels have participated in the DACs since 2003. Individual Development Plan (IDP): The developmental goal for an individual, in terms of priorities for learning and development experiences to move to the next career stage, is captured through the individual development plan (IDP). These are monitored on a real time basis for tracking implementation on the PeopleSoft platform. Talent reviews: A three-tier annual talent review process, held at the unit level, business level and Group level, ensures a focused approach to the implementation of lDP. Talent engagement: Business heads anchor programs aimed at developing leadership potential and are personally involved in the design of specific courses.
Talent Management Initiatives Geography wise HR partners to aid employee interaction. Buddies for all new hires on their date of joining the organization. Initiated Speak your Mind : projects interface with HR. Various spot awards and informal rewards recognizing deserving new recruits. Strengthen the Training and Competency function, introducing the Monthly training calendars. Employee integration activities to foster fun at workplace. Routine medical check ups of project team members.
Continuous Learning “Gyana (Knowledge) and Udaya (Dawn).” Two substantive ideas. A formidable combination. ‘Gyanodaya’ - The Aditya Birla Institute of Management learning, established to strengthen the management capabilities of our managers has successfully managed to achieve more. Gyanodaya conducts more than 80 programs a year and to date. As many as 7,000 managers have successfully completed at least one Gyanodaya program - and now see business ventures in a new light. To provide quality programs it collaborate with some of the best learning institutions and experts across the world. Many luminaries, including Prof. Das Narayandas of the Harvard Business School, Prof. Venkat Ramaswamy from the Ross School of Business at the University of Michigan and Mrs. Barbara Darling from the Hay Group have recently shared their perspectives with ABG managers.
PRATIBIMB & ANUBHAV E-360 degree instrument, PRATIBIMB: Its an online 360 degree feedback tool to heighten self awareness. Managers receive feedback on group values, global leadership competencies etc. Organisation case studies, ANUBHAV: It’s a knowledge repository of over 600 cases, so that managers can learn from practical problems.
Leadership ProgramLEAD - Leadership Program for the Experienced Launched in January 2007 To groom exceptional individuals to be the future leaders of the Aditya Birla Group. LEAD is an intensive six - month, on - the - job training program. Individuals with at least four years of pre or post MBA experience are eligible to apply for LEAD.Program StructureRotational training for six months with 2 or 3 intensive assignments. Assignment matches based on business goals & the participant’s interests, strengths and development needs. Final review by senior management. Role change and/or movement within the group every 2 or 3 years
Leadership ProgramLEAP – Leadership Associate Program LEAP is an intensive 1 - year, on - the - job training program. Individuals with 0 - 18 months of experience prior to MBA are eligible to apply for LEAP.Program StructureRotational training for one year with 5 or 6 intensive assignments Assignment matches based on business goals and the participant’s interests, strengths and development requirements The assignments expose participants to a variety of disciplines and business functions within their area of specialisation. Mandatory international stint, sales stint, plant/unit stint and CSR stint Mid - year and final review by senior management Role change and/or movement within the Group every 2 to 3 years
Continuous Learning Continuing Education “Its not enough to learn a new skill. Youve got to master it.” ABG believes, Learning is a continuous process and it calls for time, commitment and patience. ABG has partnered with Singapore’s Universitas 21 to offer an Online MBA Program to help employees acquire the latest management techniques and broaden their vision with a global perspective that is in line with our global ambitions.
RecognitionAditya Birla Awards Individual Awards Chairmans Awards for Individual Excellence This prestigious award felicitates individual efforts at all levels. Each year, the Chairman personally selects the winners and presents the awards amidst much pomp and splendour at the Group’s awards ceremony. Team Awards Aditya Birla Awards for Outstanding Achievement These awards presented biennially, recognise superior teamwork, outstanding achievement (benchmarked internationally), and the long-term inspirational value exhibited.
RecognitionPRIDE Awards Performance Recognition in Delivering Excellence (PRIDE) is a monetary recognition program to reward and recognize outstanding contributions in businesses and corporate functions. These awards can be awarded for individual as well as team excellence.
Employee Benefit Health: Accident Insurance, Hospitalization Insurance for self, family and dependant parents, well - equipped Gymnasium, Onsite Doctor and a Cafeteria that serves hot and nutritious food. Safety: Employees safety remains their prime concern and they ensure compliance with local laws regarding safety, health and the environment for their employees and neighboring communities. Recreation: Meditation Room, Yoga Classes and a well - stocked Library. Other: Concierge Services, ATM, Travel Desk. Benefits offered to Group employees vary by company and location.
Family Benefits Education: Network of 41 Aditya Birla Public Schools (ABPS) across India, are affiliated to the CBSE and State Boards. The schools impart quality education to over 40,000 children . In addition to schools, the Group also has instituted "The Sarala Birla Academy". This is a boarding school for boys situated at Bannerghata, Bangalore. Scholarships: Beyond schooling, Pratibha, ABG’s scholarship scheme is open to employees’ children for professional education in India and abroad. Insurance: ABG’s Death/Disability in Service Insurance plan, Nischint, provides monetary relief to employees’ families in the event of the employees’ death/permanent disability while they are still working with the Group. Recreation: Clubs, Auditoriums, Super Markets and Walking Tracks. Benefits offered to Group employees vary by company and location. Townships are equipped with facilities for education, recreation, healthcare and all other modern amenities.
Happiness at Work“If work becomes fun, it doesn’t stay work anymore. It becomes an enjoyable endeavor that multiplies energy.” Provides employees with opportunities to connect with each other on a regular basis. Events are designed to make the employees and their families feel as much a part of the Group. Events like Annual Day, Kids’ Day Out and family picnics to Best Employer celebrations and the Sawan Mela are organised The organizational health survey was introduced by the late 1990s, which measures the “Happiness at work” index. This was carried out to track the employees satisfaction at work.
No matter how big or small yourcorporate empire is , it is not easybeing an employer of choice,especially when your business isvast, diverse and spread overseveral time zones. - Dr Santrupt B Misra, Director, HR & IT, Aditya Birla Management Corporation Awarded the Best Employer in India and among the top 20 in Asia by the Hewitt-Economic Times and Wall Street Journal Study 2007.