India's Most Strategic Business Consulting Companies-2022.pdf

Five Most Effective
Brand-building
Action Plan
A Synonym of Management Counselling Brilliance
India's Most
Companies- 2022
Rajendra S Potdar
Founder and CEO
VOL 08 ISSUE 09
Expanding Horizons
Strategies to Transform
Traditional Businesses
into Digitally Prominent
Brands
Consul-TECH

In the ever-evolving business arena, consideration of
Ibusiness consultation services can provide immersive
benefits leading to the enhancements of the
fundamentals of business development. As these services
provide valuable insights into the aspects of development,
incorporating strategies that allow the business to create an
effective plan to generate and widen the revenue streams
altogether while simultaneously cultivating loyal customers.
Companies of all sizes—large, mid, and small-cap can
leverage the novelties that business consultants offer as they
hold enough information about the emerging trends of the
marketplace. These professionals comprehend the aspects
with the essential data about the information of the market
where the agency operates. When a company hires a
consultant for the applicable enterprise, they are skilled in
the discipline and subsequently have substantial
information from the various subjects.
Editor’s Note
INTEGRATED
ASPECTS OF
ASSURED
PROGRESS

By comprehending all the crucial fundamentals and a stable
angle of what your competitors and how other businesses
are operating, a consultant will make sure to point out the
failings of an enterprise and make sure a higher competitive
facet scales the growth of your business to greater heights,
exponentially.
Among all other steps, a business consultancy agency
commences its operations with the discovery phase, where
the goal is to learn the client’s business. This leads to
developing an in-depth comprehension of the company
through which the professionals offer solutions while
capitalizing on new opportunities.
This creates a scenario to boost its marketing resources and
capitalize on the operational staff. Business consultants with
operations specialization emphasize enhancing the day-to-
day business processes; it also assists companies in fiscal
matters by improving business processes that ensure the
best outcomes cost-effectively.
Prominent business consulting companies provide valuable
insights based on the consultants’ experience to support the
assortment of the undertaking and incorporation of best
industry practices, eventually boosting the growth
outcomes.
Embracing the journey of such prominent leaders in the
business consulting niche, Insights Success features the
enthralling stories of “India's Most strategic Business
Consulting Companies- 2022.” Flip through the pages and
indulge yourself in the odyssey of excellence that embarks
upon the fundamentals of assured growth.
Have a Delightful Read!
Abhishek Joshi
Deputy Editor
abhishek.joshi@insightssuccess.com

C o v e r S t o r y

A r t i c l e s
C O N T E N T
Five Most Effective
Brand-building
Action Plan
Expanding Horizons
Strategies to Transform
into Digitally Prominent
Brands
Consul-TECH
Adding Business Excellence Continuum
JCE Management Services Pvt Ltd
The Most Outstanding Global Brand Manager
Your Retail Coach (YRC)

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Featuring Brief
Company
MABEC offers unique people engagement excellence model to
help clients simplify their business and manufacturing processes
to enable the achievement of business objectives.
Avalon Consulting was set up in 1989 and has grown to become
one of Asia’s top ranked consulting firms; the only Indian firm
to achieve this recognition.
JCE Management Services Pvt. Ltd. is a leading consulting group and
the only organization in India exclusively consulting on Lean
manufacturing.
Tata Sons is the principal investment holding company
and promoter of Tata companies.
MABEC
AVALON Consulting
JCE Management
Services Pvt. Ltd.
Tata Sons Pvt Ltd
Rajendra S Potdar,
Founder and CEO
Raj Nair,
Chairman
Dr Ashok Puri,
Managing Director
Natarajan
Chandrasekaran,
Chairman
YRC is a Retail Consulting firm providing services like designing
standard operating procedures (SOPs), franchise development,
business model, and strategy.
Your Retail Coach
Nikhil Agarwal,
Founder and Chief Operations Officer (COO)
and
Dr Rupal Shah Agarwal,
Co-founder and Chief Strategy Officer (CSO)
India's Most
Companies- 2022

Rajendra S Potdar
Founder and CEO

MABEC
MABEC
MABEC is empaneled by the
Quality Council of India and
National Productivity Council
under MSME's lean
competitive scheme by Govt
of India.
Cover Story

dversities, challenges, issues, and problems are
Apart and parcel of every manufacturing and
business industry. Sometimes they could be
foreseen. But many a time, an avalanche of obstacles may
strike you unexpectedly.
And the kind of resilience shown by the Indian industry inc.
in the face of the pandemic; the thunderstorm of turbulent
times is praiseworthy. Of course, in these efforts, many
factors and many public and private sector entities aided
them—entities like Manufacturing and Business
Excellence Consultancy or MABEC in short.
MABEC, as a management consulting firm, was established
back in 2011. Thus, even before the pandemic struck, they
had already been consulting industry stalwarts like Aditya
Birla Group of Companies, JSW Steel, Emami Group of
Companies, Bajaj Consumer care, Indian Oil Company,
Realxo, RAK Ceramics(UAE), Hindalco, Ultratech
Cement, Shadeed Steel(Oman) etc., amongst the many.
MABEC could do this because of the consummate and
visionary leadership of Rajendra S Potdar, the Founder
and CEO. Rajendra states, "We offer unique people
engagement excellence model to help clients simplify their
business and manufacturing processes to enable the
achievement of business objectives, pandemic or no
pandemic."
With a rich experience in manufacturing and business
consulting, MABEC has established itself as a firm that
helps clients facilitate growth and helps them for
sustenance.
MABEC is currently involved in providing management
consultancy to a large number of private as well as public
sector companies distributed across various sectors like
steel, aluminium, cement, engineering, chemicals, oil and
gas, petroleum, pharma, cosmetics, food, FMCG, footwear
and education sectors in India and abroad.
Harshal Pradhan, Director adds, "Our main offerings
under the broader umbrella of manufacturing and business
excellence identifying operational losses and wastages
are
and eliminating them through lean management,
TPM/TQM, workplace management, safety excellence,
health assessments, and competency enhancement training
solutions."
MABEC is empanelled by the Quality Council of India and
National Productivity Council under MSME's lean
competitive scheme by Govt of India.
The Team of Champions
MABEC comprises highly qualified and experienced
technocrats with professional qualifications in different
areas of engineering and technology, such as production,
mechanical, electrical, electronic, etc. and long practical
experience in manufacturing and business excellence.
Many consultants have been trained at various Japanese
Institutions such as the Japan Institute of Plant Maintenance
JIPM, JUSE (Union of Japanese Scientist and Engineers),
and AOTS. The team members have long professional and
industrial experience in lean management, TPM, workplace
management, and Kaizen.
They combine dynamism, wisdom, and long practical
experience in senior positions. D P Chattopadhyay,
Director(TPM) shares, "Our highly qualified and trained
consultants have a track record of converting their strong
conceptual understanding into action for their associated
organisations. We have Mr Samarendra Nath Roy,
India's Most strategic Business Consul ng Companies- 2022
Team MABEC -Rajendra Potdar(CEO & Founder)
& D P Chattopadhyay(Director) receiving
the BEST LEAN MANUFACTURING CONSULTANT
BRAND OF THE YEAR Award -2021.

Director(Consulting), Mr Sapan Bardhan, Director(OD),
Mr Harshal Pradhan, Director(Manufacturing Excellence),
and Mr Nityanand Parulekar, Director(ZED) in our team of
champions."
The Pursuit of Excellence
S N Roy, Director(Consulting) says, "We have spent a
significant part of our professional life as engineers and
managers. We faced huge problems more or less every day
in our daily work management. We also realised that almost
everyone in the organisation faced similar difficulties daily.
Our daily problems triggered in a better way
us to do things
than we were already doing."
Once Martin Luther King said, "If I can't do great things, I
can do small things in a great way." Abraham Lincoln used
to say, "I do the very best I know-how, the very best I can,
and I mean to keep on doing so until the end."
Both above quotes talk about the consistency of doing good
work. Rajendra states, "We are what we repeatedly do;
excellence then is not an act but a habit." He simply means
that doing a routine task consistently well is what MABEC
excels at.
In Rajendra's words, "We started our pursuit of excellence."
There was a severe need to deep dive into the organisation
to understand the current way of doing things to guide
people in doing daily work management effectively with the
help of various excellence initiatives.
He continues, "Slowly, our consistent way of doing good
things became our passion. Hence, we ventured into the
field of business and manufacturing excellence consultancy
and training."
Conquering the Challenges
Since all manufacturing and business excellence initiatives
required daily dedicated time from front line associates
during their working hours, there were many challenges
initially in convincing senior management to release people
daily to ensure sustenance of the implementation gains.
Initially, all excellence initiatives started with tremendous
momentum in companies, but later sustenance issues
big
cropped up. Rajendra explains, "So we had to struggle a lot
initially to change the mindset of senior and middle
management. But eventually, we were able to do that."
According to Sapan Bardhan, Director(OD), the
challenges of today are very different. For example, more
and more workforces in large companies are becoming
contractual. He the problem, and its solution,
defines
"Tremendous people are churning in industries nowadays,
and when we massive efforts on competency building
took
of individuals, there used to be a sudden change of people,
resulting in we having of
to initiate re-training the new
joiners. But now, we have our own developed strategies to
overcome this challenge."
A Guiding Light of Brilliance
Talking about the USPs of MABEC, Rajendra says, "We
customise business solutions for our clients. We take a
holistic approach to our client's business.
Our past results speak for themselves. We go deep into the
mechanics of our client's business, and team members' rich
ground-level experience helps.
On successful completion of two lean clusters
successfully, the Quality Council of India
and MSME DI, Govt of India of icials placed
MABEC among the top ive clusters of Maharashtra.
SapnKumar Bardhan, Director (OD)

On successful completion of two lean clusters successfully,
the Quality Council of India and MSME DI, Govt of India
officials placed MABEC among the top five clusters of
Maharashtra.
USP of this success was MABEC's unique approach to
people development and employee engagement in all the
organisation. That's why MABEC is successful in
consulting many large and MSME organisations.
MABEC received the 'Best Lean Manufacturing
Consultant Brand of the Year' award in recognition of
outstanding accomplishment in lean consulting at
#TIME2LEAP AWARDS- MSME EDITION 2020-21.
Defeating the Pandemic
Speaking about the impact of COVID-19 on MABEC,
Rajendra says, "In fact, we are fortunate enough that we
could help our clients even during the severe phases of the
pandemic to create a strategy for adapting to the new
normal.
MABEC received the 'Best Lean Manufacturing
Consultant Brand of the Year' award in
recognition of outstanding accomplishment
in lean consulting at #TIME2LEAP
AWARDS- MSME EDITION 2020-21.
Roy Samrendra Nath,Director (Consulting)
We handhold people at every level in the organisation. We
inspire them to seek excellence with our guided path.
That is our USP. This makes MABEC stand out as the most
strategic consultancy for businesses. Some of our clients
have achieved the following significant tangible benefits:
Ÿ Quality Defects PPM - 50% reduction
Ÿ Space reclaimed for productive work – 10 to 15%
Ÿ Increase in inventory turnover - 10 to 20%
Ÿ Reduction in manufacturing lead time - 5 to 30%
Ÿ Improvement in OEE – 10 to 25%
Ÿ Thousands of Kaizens are generated as a routine
practice.
Ÿ Increase in productivity by 8-20%.
Ÿ Millions of savings
Ÿ Establishing good management systems/practices
involving the total workforce and thus creating an
environment of safety, high morale & quality
consciousness."
At MABEC, We are what we
repeatedly do; excellence then is
not an act but a habit.
Harshal Pradhan, Director(Manufacturing Excellence)

We visualised the possible impact on the industry, designed
an SOP for the new normal, circulated it across the sectors
in April'2020, and conducted a series of virtual workshops
for the first six months.”
As far as the efforts taken by MABEC during the pandemic
to sustain its operations were tremendous. Rajendra says
that supply chains were disrupted at the clients' end during
the pandemic. The workforce had migrated back to their
hometowns.
"So, they needed us even more badly to help them run the
daily management smoothly. So, our operations were
running. During restriction phases, we could facilitate the
client companies virtually. We led our clients to adjust
quickly to the new normal," says Nityanand Parulekar,
Director(ZED) in a satisfying tone.
Consultant's Wisdom
As an established industry leader, Rajendra's first advice to
the budding entrepreneurs and enthusiasts aspiring to
venture into the business consultancy industry is ~ to not
venture into business consultancy unless and until you have
acquired sufficient domain expertise in the area in which
you wish to start consulting business.
Apart from gaining domain expertise, it is also required to
achieve business maturity, especially for dealing with senior
management.
Business consultancy requires 24x7 passion, work ethics,
dedication, and commitment. Therefore, Rajendra suggests
that you venture into this area only if you are ready for this.
Transforming the Tomorrow
Rajendra divulges about MABECs future mission: "We will
be expanding our base in the competency enhancement
areas. These are the much-needed vitamins for the
industry to remain healthy, fit and fine. We have already
created a Competency Excellence Model 'Manthan'."
Finally, Rajendra concludes, "We are on a strong foundation
in this area apart from our core offerings of lean
management, organisational health assessments, safety
excellence, manufacturing, and business excellence
initiatives in a TPM/TQM way as per the organisation's
need. We help transform people, and people transform their
processes and organisation."
Nityanand Parulekar
Director,ZED

Five
Most Effective
-building
Action Plans

C
ommunication plays a pivotal role in driving the
marketing process of any business organization.
Companies those having developed their strong
brand identity stand to leverage the respect of customers,
positive brand perception, and higher recall value.
The branding efforts work in the long term to increase
brand value through the series of branding activities
conducted.
Business organizations have identified the importance and
need for branding activities. A consistent brand-building
process helps in stronger brand identity creation and attracts
better customer inquiries and sales conversions. Let’s
identify five effective brand-building strategies that are
preferred by branding organizations.
Plan 1: Go All-Round Digital
We are in the modern age of digital technologies, where
almost 90 percent of people use smartphones and social
media. Hence branding the company offerings on digital
media is most necessary. This plan implements all the
digital mediums systematically and regularly.
• Complete communication is planned to highlight the
products and their USPs in a smart and engaging series
of branding activities.
• Developing a modern responsive and e-commerce-
enabled website.
• Regular branding campaigns to be run on the various
social media platforms of Facebook, Twitter, Instagram
the WhatsApp.
• YouTube videos made from the customer perspective
focusing on product attributes in interesting stories
enacted by impressive actors.
• SMS campaigns to be conducted
Plan 2: Balanced Media Mix
When the brand consultants identify that the client
organization has its products or services catering to a vast
multi-segment target audience, then they apply the smart
option of implementing a media mix. This involves a
proportionate weightage given to each medium that ensures
a steady and rhythmic brand exposure to the target
audience. It includes a golden combination of different
media verticals of digital, direct branding, mass media,
captive media, and electronic media, respectively. The
objective is to reach out to a wider volume of audience,
which is spread and exposed to different mediums. This will
offer the possibility of …
• Reaching customers active in every media
• Reaching and reaffirming the brand message to the
customer covered in more than two mediums
• Justifying the budget of the client organization in
reaching out to a diverse and wider customer base.
• Empowers the branding analysts to review the branding
efforts with respect to the efficacy of the mediums in
parameters of exposure, reach, responses, inquiry
generation, and sales conversion.
Expanding Horizons

Plan 3: Creating the Niche
This branding is based exclusively on the brand positioning
strategy. The branding company plans out the complete
product qualities and virtues that need to be communicated
systematically. The company research in detail to pinpoint
the target audience and plan the branding activities.
It includes designing communication with focused
strategies and targeting the end clients effectively. The
sector-wise plan comprises the target customers, their
circles of business communication, and areas of commercial
relevance.
The captive mediums of specific events and exhibitions
connect properly and logically to the niche target audience.
Industrial roadshows rightly spread the branding efforts to
make the entire exercise effective, thereby increasing
customer engagement, feedback, inquiries, and closer to the
deals too.
Plan 4: The POP way
This branding strategy can be implemented with fixed client
budgets. The branding of the company products is
exclusively done in the contact points of the purchase,
giving it the name Point-Of-Purchase (POP). The logic is to
communicate promptly exactly at the point where the
customer picks up the product that is to be purchased. The
display shelves in supermarkets, malls, variety stores, etc.
The POP branding has the power to change the customer’s
decision to opt for this branded product where the display
shines out. The POP branding displays include shelf pop-
ups, electronic display boards, Handing danglers and
banners, Colourful branding umbrellas, or even the full-size
cut-out of the product.
Plan 5: Mass Reach
The branding strategy here aims to convey the brand to a
maximum number of the target audience in the fastest
possible ways.
Print Media: Advertisements in Newspapers and magazines
reach out to many readers in one effort. The effort helps in
spreading brand awareness swiftly.
Electronic Media: TV and Radio commercials, talk shows,
and interviews, aid in increasing the brand’s popularity and
are known to generate decent inquiries too.
Outdoor Advertising: Hoardings in the prominent locations
of the buzziest traffic squares, market areas, airport
entry/exit gates, seating lobby, and bus panels.
Focused Digital Promotions: The marketing efforts in the
SEO, Google AdWords, and Google AdSense through
organic and paid campaigns have a massive reach across the
globe through various customized branding activities.
Gearing toward Intelligent Business
The brand-building process is a long-term series of planned
and consistent efforts which has a far-reaching impact.
Like growing a big tree, it needs efforts regularly to nurture
by proper conditioning and taking care. Initially, the growth
could be slower, but it steadily develops its identity and a
striking memory in the customers and the industry as well.
As it gets counted as one of the prominent brands in the
industry, the impact is visible through the rise in business
associations, the surge in sales figures, and the loyal
following of customers even during tough, uncertain
scenarios.
- Kedar Borgaonkar

JCE
Management
Adding Business Excellence Continuum
Services Pvt Ltd
Dr Ashok Puri
Managing Director (MD)
JCE Management Service Pvt Ltd
(Lean India Consulting Group)
18 | August 2022 | www.insightssuccess.in

alue, Value Streams, Flow, Pull and Perfection are
Vthe five fundamental principles of Lean
Manufacturing. The Lean Manufacturing Principles
aid organizations in generating maximum value for their
customers along with maximum efficiency simultaneously.
The practical strategy when implemented offers
manufacturing entities to improvise their offerings in a
continuum. A helpful approach, the lean guides the
company in the production process’s every stage including
planning, designing, R&D, packaging, branding, and
delivery.
However, implementing the Lean Manufacturing Principles
is an arduous task. Any company serious about adopting it
into their manufacturing process must either possess the
prerequisite prowess or consult with one having the ability,
talent, and expertise.
In other words, it must seek advice from the Lean India
Consulting Group (LICG), a leading consulting group and
the only organization in India exclusively consulting on
Lean manufacturing.
LICG is a division of 20 years old JCE Management
Service Pvt Ltd, started by Dr Ashok Puri, the Managing
Director (MD), and a direct acolyte of Sensei Masaaki
Imai- Kaizen Guru and later an associate of Mark Deluzio,
and MD, India for Lean Horizons Consulting, USA. He is
also former India Head of Kaizen Institute.
The Captain of Lean India
Dr Puri is trained by Asian Productivity Organization
(APO) in Japan, in ‘Management Consultancy for
Productivity Improvement.’ (1992,1997). He has a PhD in
Manufacturing Excellence in Indian Industry. He has done
his MBA from FMS, University of Delhi (1985) and his
BSc in Mech Engg from the University of Delhi (DCE)
(1974).
Dr Puri has been visiting faculty at various institutes like
BITS Pilani for MS Program in Consultancy Management,
Indraprastha University for its MBA Program, and the IAS
Academy, LBSNAA- Mussoorie. He has researched,
published, and presented many papers on Kaizen, Lean,
Operations, Change Management, and Transformation.
Dr Puri has been involved in the MSMEs movement on
Lean clusters in India for MSMEs and received the Best
Lean Consulting Organization award from the Ministry of
MSME/NPC, Govt. of India, in April 2015.
Strategic Lean Integrated Manufacturing:
Dr Puri shares, “We excel in Manufacturing Excellence
Training/Certification, Consulting and Execution of Lean
Fundamentals as a part of SLIM, a proprietary program of
LICG.
To our clients, we provide extensive in-house researched
India-specific Lean Solutions. One such proprietary
program of ours in Lean is SLIM. SLIM stands for
‘Strategic Lean Integrated Manufacturing.’We also call it
a Strategic Movement on Lean.”
Lean India is an award-winning consulting company with a
global presence, driven by the principles of Lean and
helping organizations to drive Continual Business
Excellence by Defining the Business Needs, Designing
Strategy and Aligning Operations and Support functions
with Strategy.
An Exemplary Leader:
Dr Ashok Puri is a globally recognized Management Guru;
he is an Author, Engineer, academician, and philosopher,
who has been exhorting his clients and students to examine
and reassess their business practices by enabling a new
vision. Moreover, he has been immensely contributing to
various fields; like Kaizen, Lean Manufacturing, and
Organizational Excellence. Dr Puri has also developed
Micro-management models for better governance in
organizations.
Recently, Lotus Hometextiles Ltd., Punjab, appointed Dr
Ashok Puri as an Additional Director of the company in
the category of Non-Executive Independent Director on its
Board.
In joint effort with IPACS, Australia, a Centre of Excellence
is being conceived to start IOT based Smart Technology
Consulting business in Water Resource Mgmt, Minning
sectors.
Apart from being Lean India’s MD, Dr Puri had been also a
member -of the executive committee – of IIPE (Indian
Institute of Plant Engineers), Delhi and a member of the
Advisory Council of GNA-IMT Management Institute
Phagwara, Punjab.
He has been a former Chairman of the Delhi Chapter
of IMCI, Institute of Management Consultants India and
India's Most Strategic Business Consulting Companies- 2022

part of its national executive council. He is also one of the
known Consultants in Operations Management/Operations
Excellence in India. He was also part of the expert team on
the ZED program of Quality Council of India, QCI, GOI.
Dr Puri states, “Besides the lean consulting, I am further
involved in Mentoring Startups, Technology Transfer, JV
consulting, M&A along with being a National Board
Member – MSME Development Forum (Consulting Task
Force).”
On the personal front, he is actively involved with the large
corporates and SMEs in India in Operations Excellence
Consulting. He is a member of many important professional
bodies like AIMA, LEI, IE, and ISHRAE. He is a keen
Golfer, and a Tennis player, and practices Spiritualism.
Dr Puri adds, “At Lean India, our mission is to Promote
and Provide Solutions For Excellence in Business For:
• A Productive Work Culture,
• Improved Productivities,
• Faster Results For A World Class Performance.”
LICG’s SLIM Approach for Profit Maximization:
In Lean management, the LICG provides services like
• Benchmarking
• Consulting
• Training
• Certification
• Strategy development
• Sales growth
• Cost Management
• Supply chain excellence
• Market awareness etc.
These services aids organizations in
• Organization restructuring and turnaround,
• New Business identification and technology backup,
• Developing a business excellence framework for
SMEs.
Dr Puri reveals, “Clients choose us because we provide
Supply Chain Optimization, Operations Optimization, New
Product Development, Cost Management, Sales and
Distribution,” deploying tools like Hoshin X Matrix, Value
Engineering, Value Stream Mapping, VSM.
Value Added Solutions:
Furthermore, Lean India offers Strategy Deployment
through Factory Fundamental Activities (FFA), Continual
Excellence (CE) as part of SLIM, Management System
Certifications – ISO 9001, 14001, 22000, TS 16949,
OHSAS 18001, etc. – through our associates URS
Certifications and also programs for Certification as Lean
Practitioner, SLIM Practitioner, SLIM Coach, SLIM
Champion, etc., and LICG also focuses on Work station
Management (WSM), Operations Capability Index for
Business Process Management, Customer Satisfaction, and
Continual Excellence Leadership for MSMEs.
Application Software on Maintenance, Productivity,
Quality, Audits are provided through its partner Opex
Solutions, Pune. Smart mfg solutions like Data Analytics,
IoT, Industry 4.0, etc., is also provided through Leanworks,
Bengaluru (Bangalore).
LICG operates in sectors like Manufacturing, Auto, Eng,
Food, FMCG, Process, Healthcare, Hotels,
Pharmaceuticals, Chemical and Fertilizer, EPC Projects,
IT/ITes, Financial Services, Service/Transactional, and
Governments. Services are orgn size-neutral and can be
provided to organizations of any size.
Dr Puri
at Highway Industries Ltd Plant
at Mangli ,Ludhiana

Dr Puri has also taken initiative to provide blended Quality
Skill Education to young students in IT, Health and
Aviation sectors through collaboration with edutech experts
like Aptech, Virohan and Verandah, Acacia.
In a collaborative effort with Mr Kamal Singla of Lean
Tycoon, plan is also to take up Payroll Services projects
with Indian cos and commence BPO services for overseas
cos. Efforts are on also to mentor, promote and support
some good tech startups. Apart from SLIM and FFA, other
programs include LEAP – Lean Engagement Accelerated
Program, SEVA – Services Excellence through Value
Addition, and LOFA – Lean Office Fundamental Activities.
Lean Consultants Combine:
Dr Puri smiles, “We are pleased to introduce Lean
Consultants Combine, a unique concept initiated by Lean
India Consulting Group.”
The SLIM approach has been specially designed by Lean
India for Indian Cos., especially SMEs. “Our clients have
found this approach to be very effective in making their
operations and organizational culture more productive,”
says Dr Puri adding, “Dabur, Highway (of Hero group ),
Max Speciality Films, Majestic Auto, Bikano, Rockman,
Centrient, Venus Tools, Hero Cycles, Trident, Shivam
Auto, Temple, Omax Autos, Anmol Biscuits, GNA, Skipper
Electricals are some of our clients who have benefited
from this approach.”
At Highway Industries Ltd, interventions like Output Based
Incentive OBI, COPQ reduction, Kaizen, SMED, and FFA
have been successfully implemented with very positive
results. Highway has also been mentored to win
AtmaNirbhar awards of Excellence, Kaizen from ACMA,
CII.
With its current resources, Lean India has been able to use
SLIM in a limited way in North India and wants to extend
the benefit of this approach to manufacturing units and also
services units all over India. These units run in lacs in
numbers all over India and are looking for such services.
Dr Puri feels, “Consulting Costs being what they are today;
it will not be possible for us to take up this challenge alone,
as most clients want economical and affordable services.
We have thus thought of creating a Lean Consultants
Combine, which is now looking for like-minded
management consultants, preferably specialized in
Operations Management, spread all over India, and bring
them to a common platform.”
An Appealing Counsel:
Dr Puri’s counsel to the aspirants who are willing to venture
into the field of consultancy is very appealing. He
acknowledges that there are many professionals in the
market who are tired of their existing routine jobs or are
retired or are teaching in some Management Institutes. They
are looking for doing something more exciting and
challenging, which will not only give them financial
security but also a sense of professional freedom, and self-
realization. As free and committed professionals, they will
also be able to serve society as far as they can.
Dr Puri suggests, “There are thousands of Individual
consultants in the country, but according to our study, they
are not satisfied with their current choices and are looking

for opportunities to belong to or be a part of a larger
professional group and have better professional
identification.” That’s what LICG is trying to provide.
Transforming the Present:
The Consultants Combine will also give bigness to the
organization which many clients cos are looking for, and
thus consider only big cos for offloading the consulting
assignments.
Another added benefit would be that of offering lower fees
to the clients as the volumes will increase. Thus, it is low
fee high volume model.
Dr Puri reveals, “All over India, we are looking for
consultants in each district of every state, say about 1000 of
them.”
LICG will train and certify them as SLIM
consultants/members. For this training and certification, a
fee will be charged. Details can be provided to the willing
candidates.
“Consultants who can contribute to our knowledge bank or
otherwise to our cause may be considered for a waiver of
this fee to some extent. Those not keen to provide consulting
can become our sales partners and provide sales leads for a
fee if the lead is converted to business,” says Dr Puri. Those
who want to opt as part-timers can also join this platform.
LICG portal will provide all the marketing, and learning
assistance to these certified members, including various
software, on Factory Fundamentals; Asset Management;
Quality, Productivity, SLIM tools etc., which it has
developed in-house or outsourced.
A Lean Indian Industrial Future:
Based on the data in the territory of the consultant, the
consultant will solicit business from the Industry from his
assigned territory. Any consulting assignment shall be
jointly executed by LICG and the consultant.
The revenue fee shall be shared based on
contributions/efforts between the Consultant and LICG, in a
manner that leads to a win-win situation for the Client, the
Consultant and LICG. Though standard terms will be
worked out as a basis, each assignment shall be considered
a unique case. The decision of LICG, however, shall be
final and binding.
The Consultants Combines approach will provide more
confidence to the clients in terms of capability. The
consultants will have the advantage of getting all the
knowledge under one roof.
Dr Puri adds, “Since there will be an all-India network of
which you will be a part of, you will have the opportunity to
add value by soliciting any other business as a part of their
current specialization, to any other part of India.” This can
create an additional revenue stream for the consultant as
well as LICG.
Dr Puri concludes, “We ensure the best results for
maximum profits and accelerated growth. Thus, who
would know the Lean Business better than us.”
Dr Ashok Puri lives in Delhi with his wife Neelam, who is a
fashion designer. He has two daughters. Mehak, a media
expert working with Amazon; Mahi, a Wildlife expert, who
did her PhD from Florida State Univ, USA, and works there
as a Research Scientist. His son Arjun looks after his Skill
Education business.
Dr Puri is completing his book. ‘My thoughts on Kaizen
and Lean,’ which shall be published soon. He is also
starting a short video podcast series on Kaizen in daily life.
For educating Indian masses on the benefits of the Japanese
concept Kaizen. Students, working executives, housewives,
professionals in any sectors, senior citizens will find the
series immensely useful.
Dr Ashok Puri can be contacted at
apuri@leanindia.com
+919810030260/66
www.leanindia.com
He is available on
Linkedin & Facebook
Whatsapp no. +919810030260

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Consul-TECH

Strategies to
Transform
into Digitally
Prominent
Brands

Business is the art of maintaining the crucial
balance of various operations that support and
complement the business objectives in sustaining
the market conditions and growing steadily. As
the famous saying “Change is the only constant.
Those who change with time survive. Others who
fail to change fall behind.”
Similarly, the business world is influenced and
transformed by the digital revolution. All the new
businesses are developed on the digital
infrastructure already, making their breakthroughs
steadily. It has become necessary for traditional
business enterprises to transform into a digital
environment as the industry has evolved
completely.
The past glory of brand success does not work
now in the new age digital environment with the
young generation influencing the business
dynamics. Let’s identify various strategies for
transforming traditional businesses into modern
digital enterprises.
• Shifting Operations to Computer
Infrastructure
Traditional businesses are based on manual
paperwork with very limited computer usage.
Identifying all the business departments for their
functions and completely shifting the working
from manual working to completely paper-less
computer-based functioning. All computers are
connected in a unified network with the data
secured on common servers, thereby improving
work efficiency, minimizing possible time delays,
and ensuring the process. All the communication
is carried out through emails, messaging, and the
transfer of PDF documents.
• Implementing Modern Software-based
Working
Customized business software that has all the
departments and their employees incorporated for
daily work in the centralized system. Every
department works on its computer software
system, which provides its own working interface
where the users work and feed the data entries.
Each department works to create a work
requirement for the other, thereby working in a
cyclic tandem.
The senior management team has access to each
department and gets real-time updates on the
work status. The system provides an
automatically generate task list that guides the
employees on what work to be done and enables
them in quickly report generation. The next day
opens with the system forming a newly updated
work list with pending and new work tasks.
• Adopting Digital Marketing
Gone are the old days of tele calling and making
physical marketing visits, and relying on print
collaterals. The modern digital age offers a vast
scope of digital marketing, allowing companies to
promptly reach out to customers across the globe
in less than a minute. Search Engine Optimization
(SEO) allows marketers to attract genuine
customer traffic to the company website.
Social media platforms of Facebook, Twitter, and
Instagram have offered free exposure to millions
of users, allowing the companies in executing
controlled and customized communication
campaigns effectively. Moreover, the power of
social media is in its viral marketing, where the
happy and satisfied/impressed customers spread
the company branding communication further
ahead in their network. Social media has also
helped in getting product feedback and
developing lasting customer engagement.
Professional platforms like Linkedin have helped
organizations in their professional brand-building
and posting recruitment requirements for all their
vacancies.

• Safety, Security, and Surveillance Systems
The latest security systems in blockchain
technology, antivirus software systems, firewalls,
and security protocols have helped in fortifying
the computer network infrastructure. Installation
of modern sensitive CCTV surveillance systems
helps in tracking all the workplace areas for close
check of the activities. Remote monitoring
systems track the computers for their complete
daily work with the list of sites accessed and time
spent on each.
• Workforce Management (HRMS and
Biometric systems)
The work tasks of the human resource department
can be easily streamlined under the HRMS
software system. This modern cloud-based
system provides a versatile dashboard covering
employee attendance, work performance,
workplace manners and etiquettes, leave records,
interview schedules, induction, training, and
development to the exit formalities. Apart from
employee management, it also houses precise
tracking of employee movements regarding
attendance. The company entrance, floor
entrance, and departmental entrance are secured
with conditional access control that allows entry
to specific personnel only. This helps in
restricting access to unwanted individuals that
could possibly create disturbance or safety issues
in the workplace.
• Fast and Effective Business Communication
Emails are fast and can deliver a good volume of
data within seconds. Heavy data files can be
easily shared on File Transfer Protocol (FTP)
servers across the world. Real-time video
conferencing facilities save the time and money
spent on traveling to various locations.
Technology has brought the world closer and
enabled seamless communication between people
of different countries communicating in a joint
conference.
• Digital payments through E-commerce
Business enterprises have simplified the payment
channels through safe, reliable, and secure online
modes of digital UPI payments, direct bank
transfers, Wi-Fi card transactions, and seamless
mobile banking. The business transactions are
made smooth in all the dimensions of customers,
vendors, associates, employees, banks, and other
sources. This has accelerated transactions across
various segments boosting organizational growth
through a secure and controlled channel.
Progressing to the New Digital Dynamics
Every business mode has its own period and
changes with technological developments.
Adapting to the latest trends makes the
organization versatile, efficient, and productive in
the futuristic business environment having tight
competition, well-aware clientele, and a
demanding market. Digitally advanced
organizations are preferred and respected for their
modern approach, thus steadily gaining in
challenging conditions as well.
- Kedar Borgaonkar

The Most Outstanding Global Brand Manager
Change is the only constant. Although you have
heard this phrase several times, there was a need to
repeat it here. In normal circumstances, you hardly
notice that change occurring. But when it storms you
suddenly in a pandemic situation, you feel its presence
heightened by a million degrees. Such was its onslaught
during the last two years that there was barely anyone left
unaffected by it.
The Indian retail industry was one of them severely affected
by it. Already fighting with the international eCommerce
giants, it had no option but to innovate overnight—those
who did not are there to tell the tale.
So, what was the difference between the emergent
successful retail companies and those who failed
completely?
The answer is simple, Your Retail Coach (YRC), the
professional management consultant and one of the most
satisfactory and outstanding global brand managers of
businesses.
Today, under the extraordinary leadership of Nikhil
Agarwal, Founder and Chief Operations Officer (COO)
and Dr Rupal Shah Agarwal, Co-founder and Chief
Strategy Officer (CSO), YRC is upgrading the definition of
business management consultancy.
Nikhil's answer is, "Outstanding people have one thing in
common: An absolute sense of mission. What makes you
tick us? A ceaseless drive to achieve greatness.”
At YRC, a company based out of Pune, Nikhil, Rupal and
their team do this with style, alacrity, and a dauntless spirit.
And coffee. Lots of coffee.
Nikhil elaborates, "We always strive for your success and
our own. But we don't just give it away. We are always
challenging ourselves to learn, and our retail business
consulting services help our clients write their own success
stories.”
Nikhil has done his Master's in international business and
Finance from the United Kingdom. After choosing to return
from the UK to India, Nikhil started working on the idea of
SOP as a service. His vision and insightful perspective of
'making business process orientated' continue to steer
YRC's services and solutions.
Dr Agarwal, a medical doctor by qualification, associated
with Nikhil in his dream project and together, as
couplepreneurs, they founded YRC. She brings the
expertise, drive and agility for strategic novelty and
collaboration.
Nikhil conveys, "Nothing is so contagious as enthusiasm.
As management consultants, we hand-hold our clients for
their entire journey from the inception of an idea to the
conceptualisation of the business and execution of the
operations. In retail consulting, we suggest to them the best
practices of the industry, which eventually helps in scaling
up stronger and faster!"
It is this enthusiasm with which YRC is already guiding
companies like Hyundai, Future Group, Aditya Birla's
Grasim and Hindalco, Raymond, Crosswords, PNG
Jewellers, Anand, and many more bigwigs from different
industries and sectors.
Nikhil was speaking with Insights Success for its edition of
'India's Most Strategic Business Consulting Companies-
2022,' detailing the journey, a ten-year-old exemplary
success story, and how he is planning to expand the brand
of YRC in the future.
Let us find it out.
Please tell us about YRC in detail.
YRC is a management consultancy brand in the retail and
eCommerce space specialising in retail business operations,
expansion and management services. Founded in 2010,
YRC has served more than 500 clients across 20+ verticals.
As an emerging global brand, YRC has a service presence
in India, the Middle East, and South Africa, with more
expansion plans in the pipeline.
Standard Operating Procedure (SOP) is our flagship service
where the objective is to help our retail and eCommerce
clients become process-oriented enterprises with robust
operations cutting across channels.
India's Most Strategic Business Consul ng Companies- 2022

What was your inspiration behind venturing into the
field of business consultancy?
A vast majority of retail businesses in India have been and
continue to be in the unorganised sector. Enterprises in this
category are typically characterised by the vulnerability of
business models, lack of sound business planning,
undefined operations, unexplored growth and expansion
potential, dearth of emphasis on customer experience, no
strong improvements in services for years, etc.
Ten years back, these characteristics were even more
profound. There existed a gap between potential and
realisation of that potential. YRC was started with the
vision of bridging this gap and helping retail businesses
modernise and upgrade themselves for sustainability,
growth and expansion.
As an emerging global
brand, YRC has served more
than 500 clients across 20+
verticals and has a service
presence in India, the
Middle East, and South
Africa with more expansion
plans in the pipeline.
“
“
Dr Rupal Shah Agarwal,
Co-founder and
Chief Strategy Officer (CSO)

What were the initial challenges after venturing into the
business consultancy niche, and what are the challenges
now?
About ten years back, when the journey of YRC began, the
biggest challenge in front of its founders was that of
perception. Two young entrepreneurs wearing the badge of
'management consultants' started meeting other
businessmen and businesswomen running their businesses
for years and decades. Scepticism was high. But once these
experienced business owners could see through why there
was a need for a change in perspective and adoption of new
ways of working, they were willing to take their business
out of their cosy zone.
Coming to the present times, technology continues to be a
potentially disruptive force for businesses and industries
worldwide. It affects the services and solutions that
business consultancy firms have to offer. The next giant
technological leapfrog is around the corner. It could be
some AI-based application, smell sensors, full-scale
commercialisation of drones, blockchain, or something else.
In SOP consulting, the reluctance among many traditional
retail enterprises to embrace process management and SOPs
in their business continues to be a major roadblock. Without
a strong sense of self-realisation of the significance of
SOPs, it is difficult for consultants to convince companies
to move in that direction. The true benefits of SOPs cannot
be achieved if the spirit and seriousness in the adherence to
SOPs are missing within an organisation.
What USPs make YRC stand out as the most strategic
consultancy for businesses?
YRC is a decade old consultancy brand that has worked
with and provided value-based business solutions and
services to 500+ retail and eCommerce clients. YRC has
worked with various retail brands and businesses, from
start-ups to large conglomerates.
The services and solutions are customised for each client to
suit their unique requirements and specifications. The focus
is always on creating practically implementable solutions so
that they do not just remain on the papers.
As an emerging global brand, it remains our endeavour to
keep the quality of our services at par with international
standards.
From a business perspective, what is your opinion on
the impact of the COVID-19 pandemic on the business
consultancy niche?
Albeit in an unfortunate, disguised form, COVID-19 proved
to be a wake-up call for businesses. It showed how quickly
the business environment can plunge into uncertainty; how
quickly 'competing with business rivals' could change into
'fight for your own survival.' The dependence on a single-
channel strategy proved too costly to many businesses.
As a result of the lockdowns and other restrictions,
businesses realised the need to adopt digital transformation.
A large number of brick-and-mortar retail businesses sought
to go omnichannel. There was a heightened emphasis on
digital marketing and digital customer experience.
ECommerce players strongly felt the need to realign their
supply chain and distribution strategies with a greater focus
on localisation. Business consultancy services had to rise to
the occasion and improvise services and solutions in the
backdrop of an altered business environment.
As an established industry leader, what would be your
advice to the budding entrepreneurs and enthusiasts
aspiring to venture into the business consultancy
industry?
Whether you are selling a product or service, one thing that
does not change is the importance of the 'value' offered to
customers and clients. If you are selling umbrellas, your
umbrellas should be able to deliver the 'value' for which
your customers are buying your products. You must figure
out what that value is.
If a product has no value or fails to deliver the intended
value, that product requires some serious reconsideration. If
you are a business consultant, the same principle applies.
Your services must be of meaningful 'value' to your clients.
They must solve the business problems and address the pain
points. If you cannot provide a solution, you need to be
transparent with your clients about it. Business consultancy
is not about offering what you can consult on.
How do you envision further strengthening YRC's
stronghold in 2022 and beyond?
In the next 2-3 years, our emphasis will be on helping
clients adopt digital transformation in their businesses.
Here, the market regions in question are Asia, Africa, and
the Middle East. We shall continue to upgrade and
improvise our services and support areas in this regard.
From concept to implementation assistance in adopting
digital transformation, our services will be curated for
eCommerce and D2C startups, adopting
multichannel/omnichannel strategy and modernising
traditional B2B and B2C businesses.

India's Most Strategic Business Consulting Companies-2022.pdf

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