From SSBF
Comparison between Godrej & Marico to judge weather Marico should over take Godrej. We in this ppt represent Godrej to judge weather to sell of or not based on Investment Baking Principles(DCF, Relative Valuation,FCFF, FCFE)
India Leadership Conclave 2019 - "Opportunities" - The 5 Trillion Dollar Miss...Indian Affairs
India's $5 trillion-economy plans looks good on paper but it needs to address gaps. India Leadership Conclave is of the opinion that India needs foreign direct investment (FDI) urgently, and lots of it. Since FDI, unlike portfolio investment, is long-term patient capital, entrepreneurs and bankers like to examine proposals very carefully.
India’s record on the dispute resolution front has also proved to be extremely worrying. That is why most investors prefer to insert a clause allowing for international arbitration from a seat outside of India.
India Leadership Conclave 2019 - "Opportunities" - The 5 Trillion Dollar Miss...Indian Affairs
India's $5 trillion-economy plans looks good on paper but it needs to address gaps. India Leadership Conclave is of the opinion that India needs foreign direct investment (FDI) urgently, and lots of it. Since FDI, unlike portfolio investment, is long-term patient capital, entrepreneurs and bankers like to examine proposals very carefully.
India’s record on the dispute resolution front has also proved to be extremely worrying. That is why most investors prefer to insert a clause allowing for international arbitration from a seat outside of India.
Strategic Management
We Also Provide SYNOPSIS AND PROJECT.
Contact www.kimsharma.co.in for best and lowest cost solution or
Email: amitymbaassignment@gmail.com
Call: 9971223030
FASHIONING A WINNING TRAIL - How to build sustainable business models in Indi...Kanvic Consulting
The elusive nature of success in India’s apparel retail industry has left many of its incumbents struggling, while still many more have fallen by the wayside during the economic turbulence of recent years. This report looks at the root causes of failure in the sector and highlights the persistent weakness of the surviving players. It then moves on to address the six key areas where Indian apparel retailers need to take action if they are to build the sustainable business models that will win in the future.
Crafting Brand Positioning: Case Study of Avon Malaysiainventionjournals
Brand positioning in Avon Malaysia is crucial to ensure the longevity of this cosmetic brand in Malaysia. However, Avon stood fast in the recent years, despite reduction in revenues. This paper is intended to study several factors that lead to Avon’s brand positioning in Malaysia. Among the factors are Avon’s representative, the new value curve of Avon, and brand mantra
From SSBF
Comparison between Godrej & Marico to judge weather Marico should over take Godrej. We in this ppt represent Godrej to judge weather to sell of or not based on Investment Baking Principles(DCF, Relative Valuation,FCFF, FCFE)
India Leadership Conclave 2019 - "Opportunities" - The 5 Trillion Dollar Miss...Indian Affairs
India's $5 trillion-economy plans looks good on paper but it needs to address gaps. India Leadership Conclave is of the opinion that India needs foreign direct investment (FDI) urgently, and lots of it. Since FDI, unlike portfolio investment, is long-term patient capital, entrepreneurs and bankers like to examine proposals very carefully.
India’s record on the dispute resolution front has also proved to be extremely worrying. That is why most investors prefer to insert a clause allowing for international arbitration from a seat outside of India.
India Leadership Conclave 2019 - "Opportunities" - The 5 Trillion Dollar Miss...Indian Affairs
India's $5 trillion-economy plans looks good on paper but it needs to address gaps. India Leadership Conclave is of the opinion that India needs foreign direct investment (FDI) urgently, and lots of it. Since FDI, unlike portfolio investment, is long-term patient capital, entrepreneurs and bankers like to examine proposals very carefully.
India’s record on the dispute resolution front has also proved to be extremely worrying. That is why most investors prefer to insert a clause allowing for international arbitration from a seat outside of India.
Strategic Management
We Also Provide SYNOPSIS AND PROJECT.
Contact www.kimsharma.co.in for best and lowest cost solution or
Email: amitymbaassignment@gmail.com
Call: 9971223030
FASHIONING A WINNING TRAIL - How to build sustainable business models in Indi...Kanvic Consulting
The elusive nature of success in India’s apparel retail industry has left many of its incumbents struggling, while still many more have fallen by the wayside during the economic turbulence of recent years. This report looks at the root causes of failure in the sector and highlights the persistent weakness of the surviving players. It then moves on to address the six key areas where Indian apparel retailers need to take action if they are to build the sustainable business models that will win in the future.
Crafting Brand Positioning: Case Study of Avon Malaysiainventionjournals
Brand positioning in Avon Malaysia is crucial to ensure the longevity of this cosmetic brand in Malaysia. However, Avon stood fast in the recent years, despite reduction in revenues. This paper is intended to study several factors that lead to Avon’s brand positioning in Malaysia. Among the factors are Avon’s representative, the new value curve of Avon, and brand mantra
Summer Training Report of Win Medicare Pvt. Limited (Ratio Analysis)FellowBuddy.com
FellowBuddy.com is an innovative platform that brings students together to share notes, exam papers, study guides, project reports and presentation for upcoming exams.
We connect Students who have an understanding of course material with Students who need help.
Benefits:-
# Students can catch up on notes they missed because of an absence.
# Underachievers can find peer developed notes that break down lecture and study material in a way that they can understand
# Students can earn better grades, save time and study effectively
Our Vision & Mission – Simplifying Students Life
Our Belief – “The great breakthrough in your life comes when you realize it, that you can learn anything you need to learn; to accomplish any goal that you have set for yourself. This means there are no limits on what you can be, have or do.”
Like Us - https://www.facebook.com/FellowBuddycom
marico description and it is divided into hair care health care and skin care also included with the future growth and the international boundaries.........
Prima Plastics, as the name suggests manufactures plastic moulded furniture (PMF). The company manufactures products ranging from chairs, baby chairs, dining tables, stools, teapoys, material handling products etc and competes with the likes of Nilkamal, Wimplast, and several unorganized players.
Till recently the company also had another business line of Aluminum Composite Panels (ACP), however the same was consistently reporting losses and in FY 15 the management
decided to close the same.
The company sells its products through a network of ~200 distributors and over 2000 dealers across India and operates manufacturing facilities in Daman and in Kerala. Besides
domestic sales, company also exports its products mainly to Africa, Middle-East and Central America.
Further, Prima Plastics also has a 50:50 joint venture (JV) in Cameroon, Africa by the name of Prima Dee-lite Plastics and the same manufactures PMF and HDPE Woven Sack Bags
for sale in Cameroon.
BrandZ Top 50 Most Valuable Indian Brands 2015 ReportKantar
WPP and Millward Brown have released the 2nd annual ranking and report of the BrandZ Top 50 Most Valuable Indian Brands.
See which brands have remained on the list, who the newcomers are and which industries and categories experienced the most growth. India is a complex and fast growing market and the report offers insight about the balance marketers must achieve to win consumer trust while retaining the cherished traditions and deep values of the Indian culture.
- See more at: http://www.millwardbrown.com/mb-global/brand-strategy/brand-equity/brandz/top-indian-brands
This document brings together a set of latest data points and publicly available information relevant for Retail & Consumer Goods Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.
Summer Training Report of Win Medicare Pvt. Limited (Ratio Analysis)FellowBuddy.com
FellowBuddy.com is an innovative platform that brings students together to share notes, exam papers, study guides, project reports and presentation for upcoming exams.
We connect Students who have an understanding of course material with Students who need help.
Benefits:-
# Students can catch up on notes they missed because of an absence.
# Underachievers can find peer developed notes that break down lecture and study material in a way that they can understand
# Students can earn better grades, save time and study effectively
Our Vision & Mission – Simplifying Students Life
Our Belief – “The great breakthrough in your life comes when you realize it, that you can learn anything you need to learn; to accomplish any goal that you have set for yourself. This means there are no limits on what you can be, have or do.”
Like Us - https://www.facebook.com/FellowBuddycom
marico description and it is divided into hair care health care and skin care also included with the future growth and the international boundaries.........
Prima Plastics, as the name suggests manufactures plastic moulded furniture (PMF). The company manufactures products ranging from chairs, baby chairs, dining tables, stools, teapoys, material handling products etc and competes with the likes of Nilkamal, Wimplast, and several unorganized players.
Till recently the company also had another business line of Aluminum Composite Panels (ACP), however the same was consistently reporting losses and in FY 15 the management
decided to close the same.
The company sells its products through a network of ~200 distributors and over 2000 dealers across India and operates manufacturing facilities in Daman and in Kerala. Besides
domestic sales, company also exports its products mainly to Africa, Middle-East and Central America.
Further, Prima Plastics also has a 50:50 joint venture (JV) in Cameroon, Africa by the name of Prima Dee-lite Plastics and the same manufactures PMF and HDPE Woven Sack Bags
for sale in Cameroon.
BrandZ Top 50 Most Valuable Indian Brands 2015 ReportKantar
WPP and Millward Brown have released the 2nd annual ranking and report of the BrandZ Top 50 Most Valuable Indian Brands.
See which brands have remained on the list, who the newcomers are and which industries and categories experienced the most growth. India is a complex and fast growing market and the report offers insight about the balance marketers must achieve to win consumer trust while retaining the cherished traditions and deep values of the Indian culture.
- See more at: http://www.millwardbrown.com/mb-global/brand-strategy/brand-equity/brandz/top-indian-brands
This document brings together a set of latest data points and publicly available information relevant for Retail & Consumer Goods Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.
Introduction to Beacon, its protocols and its ecosystem.Also contains information on companies providing end to end beacon solutions from hardware,software and cloud based beacon management.
2005 yılında 5018 Sayılı Kamu Mali Yönetim ve Kontrol Kanununun 55 inci maddesine eklenerek tüm kamu kurumlarında zorunlu hale gelmiş iç kontrol uygulamalarına ilişkin; genel bilgi, standartlar ve 6 Adımda iç kontrol çatısı kurulmasına ilişkin bilgiler içermektedir.
Bhartiya The Leela Residences Brochure - Zricks.comZricks.com
For more information about https://www.zricks.com/Bhartiya-The-Leela-Residences-Hebbal-Bangalore/25719
Bhartiya The Leela Residences, Hebbal, Thanisandra Main Road, Bangalore. Visit: http://www.zricks.com
This paper is the result of the information which has been acquired from the case file. We attempted our level most suitable to prepare this case solution.
2019 The annual report on the world's most valuable and strongest apparel brands.
Nike continues to dominate as the world’s most valuable apparel brand, with a brand value of US$32.4billion
+ Zara and Adidas move up the ranks as H&M’s brand value decrease pushes it down to 4th place
+ Uniqlo is the fastest-growing apparel brand in the top 10, up a whopping 48% year on year
+ Rolex is the strongest brand in the sector, posting an elite AAA+ brand strength rating
+ Luxury brands account for 7 out of the top 10 strongest apparel brands, showing importance of brand strength in the segment
9 Solutions is India’s leading strategy and brand insights firm. With proven expertise and global experience, 39 Solutions partners with clients and works closely with them to create success stories.
We help a business to grow, create a strong brand, manage risk and create sustainable strategic advantages. We believe in winning together: With You. For Success.
39 Solutions is India’s leading strategy and brand insights firm. With proven expertise and global experience, 39 Solutions partners with clients and works closely with them to create success stories.
We help a business to grow, create a strong brand, manage risk and create sustainable strategic advantages. We believe in winning together: With You. For Success.
For More:http://39solutions.com/
The 10 most popular franchise to have a look atMerry D'souza
we bring forth some of the top-notch franchises, that are changing the game innovatively. ‘The 10 Most Popular Franchises to Have a Look At,’ is our latest edition that features not only the remarkable Indian franchises, but also some of the industry-related articles written by our in-house editorial team. So, have a look at it!
Running head Mission, vision, and values. .docxtodd581
Running head: Mission, vision, and values. 1
Mission, vision, and values. 3
Name
Institution affiliation
Date
Mission, vision, and values
.
Introduction
The company that I have decided to study is Coca Cola Company. It started back in 1886 by a pharmacist known as Dr.John Pemberton in Atlanta. Currently is the leading company in the manufacture of beverages around the globe. Just like other companies, coca cola is working towards maintain a sustainable growth for the business in the beverage industries.
Body
Some of the company’s visions include; providing a great place to work for people, to offer a portfolio of drinks and brand, building a network with partners and helping to build and to support a sustainable communities. The company is in line with its vison. This is because they have managed to grow over the years in different cultures and environment. They have also made a partnership with other organization is supporting the communities in different countries which helps in supporting a sustainable community. The employees of this multinational business organization are given the best working condition while at the same time being motivated by great payments. (Papulova, 2014).
The missions of this company are; to refresh the world, to inspire the moments of happiness and creating value in people and the world as a whole. They have managed to achieve their mission by creating value to humanity. For instance, they support games such as football clubs, which eventually creates value in people. In addition to football, they also support music talent via programs such as coke studio, which offers a platform for the musicians to showcase their talents and styles. They have also managed to refresh the world by producing a variety of beverages, which offers their consumers a wide variety of choices. Apart from just producing beverages, they also have water production units, which refreshes the body. They also inspire moments of happiness by organizing events in communities and supporting talents.
The coca cola values include; leadership, collaboration, integrity, accountability, passion, diversity and quality. Since the company has managed to offer a variety of quality products at affordable prices, they have been able to meet their values.
The mission of any organization is usually meant to be used as a guide to the employees so that they can be able to live up to the rules and the regulations of the organization. It is important for the employees to master the company’s mission and the vision so that they can be able to work hard and achieve them. They also offer a road map towards the realization of profits for a given organization. Therefore, it is important for the employees to understan.
Running head Mission, vision, and values. .docxglendar3
Running head: Mission, vision, and values. 1
Mission, vision, and values. 3
Name
Institution affiliation
Date
Mission, vision, and values
.
Introduction
The company that I have decided to study is Coca Cola Company. It started back in 1886 by a pharmacist known as Dr.John Pemberton in Atlanta. Currently is the leading company in the manufacture of beverages around the globe. Just like other companies, coca cola is working towards maintain a sustainable growth for the business in the beverage industries.
Body
Some of the company’s visions include; providing a great place to work for people, to offer a portfolio of drinks and brand, building a network with partners and helping to build and to support a sustainable communities. The company is in line with its vison. This is because they have managed to grow over the years in different cultures and environment. They have also made a partnership with other organization is supporting the communities in different countries which helps in supporting a sustainable community. The employees of this multinational business organization are given the best working condition while at the same time being motivated by great payments. (Papulova, 2014).
The missions of this company are; to refresh the world, to inspire the moments of happiness and creating value in people and the world as a whole. They have managed to achieve their mission by creating value to humanity. For instance, they support games such as football clubs, which eventually creates value in people. In addition to football, they also support music talent via programs such as coke studio, which offers a platform for the musicians to showcase their talents and styles. They have also managed to refresh the world by producing a variety of beverages, which offers their consumers a wide variety of choices. Apart from just producing beverages, they also have water production units, which refreshes the body. They also inspire moments of happiness by organizing events in communities and supporting talents.
The coca cola values include; leadership, collaboration, integrity, accountability, passion, diversity and quality. Since the company has managed to offer a variety of quality products at affordable prices, they have been able to meet their values.
The mission of any organization is usually meant to be used as a guide to the employees so that they can be able to live up to the rules and the regulations of the organization. It is important for the employees to master the company’s mission and the vision so that they can be able to work hard and achieve them. They also offer a road map towards the realization of profits for a given organization. Therefore, it is important for the employees to understan.
GROUP PROJECT CLEAR ESSENCE15Group Research Proje.docxwhittemorelucilla
GROUP PROJECT: CLEAR ESSENCE 15
Group Research Project
Entry of Clear Essence Ethnic Skincare & Cosmetics Brand into the
Kenyan Beauty Supply Market
Contents
Executive Summary………………………………………………………………………...……3
PART I: Evaluating Sustainability Business Model Opportunities
· Purpose……………………………………………………………………………….……4
· Environmental Analysis………………………………………………………………...…4
· Market Structure Analysis…………………………………………………………………5
· Market Opportunities…………………………………………………………………...…6
· Competitor Analysis…………………………………………………………………….…6
· Key Insights…………………………………………………………………………….…7
PART II: Evaluating Capability readiness of the
· Purpose…………………………………………………………………………………….7
· Value Analysis…………………………………………………………………….………8
· Growth Strategy……………………………………………………………………...……8
· Collaboration/ Acquisition…………………………………………………………...……9
· Key Insights…………………………………………………………………………..….10
PART III:Implementation plan
· Purpose…………………………………………………………………………………...10
· Cage Analysis…………………………………………………………………….………10
· Stakeholder Analysis………………………………………………………..……12
· Business Model………………………………………………………..…………13
· Key Insights……………………………………………………………..……….13
Exhibits/ Appendices
· STEEP analysis………………………………………………………………………..…14
· Five Forces analysis……………………………………………………………………
· Blue Ocean analysis……………………………………………………………………
· 9 M analysis……………………………………………………………………
References………………………………………………………………………………………
Executive Summary
The Clear Essence Brand is one that has for many decades shown that it has the capabilities and the competencies, as well as tools and offerings, to enter into multiple markets. These entries have all ensured that there has been in place a direct and careful framework established that taps into the needs and openings in markets that have room for the Clear Essence brand to make an entry. The decision to explore the entry into Kenya is a recent move in that same direction. Kenya has a budding and exponentially growing cosmetics and beauty industry that is attracting the attention of local, regional and multinational cosmetics companies and firms. The room is available and the time is right for Clear Essence to make an entrance into this market while there are still many unexplored and untapped segments of the market that can be capitalized off of. Clear Essence can and should take this moment to enter as it has the growth potential and the tools needed, as well as an environment in Kenya that is an aligned match for the products that it has to offer. This is backed up through an extensive look at the operational realities of the Clear Essence brand, as well as the environmental realities of Kenya at this time.
Part I – Evaluating Sustainability Business Model Opportunities
Purpose
The sustainability and the ability for this concept to work in Kenya is the main consideration of this segment. Here there is a push to understand the existing forces that can and will dictate the direction that the company can go in to compete and how its comp ...
A brand new BEACON (Volume 5, Issue 9) with infographic, riddles and business crossword newly introduced in it.
Company Analysis- TESLA
Brand Analysis- APLLE INC.
Case Analysis- Mumbais Dabbawala
Concept of the Month - Blockchain
This new edition of Beacon consists of Industry analysis of Defence, Brand Analysis of Royal Enfield, Case study of Hippo, Surrogate Advertising as the concept of the month.
October 2016 Edition of BEACON, A Monthly Newsletter by SIMCON.
Inside this issue:
About Us
Our Team
INDUSTRY ANALYSIS : Insurance
Brand Analysis: Bata
Case Study Analysis: Ola
Concept of the month: Bug Bounty
Guest Lecture by Devang Mehta
August 2016 Edition of BEACON, A Monthly Newsletter by SIMCON.
Inside this issue:
About Us
Our Team
INDUSTRY ANALYSIS : Information Technology
Brand Analysis: Omega
Case Study Analysis: Zara
Concept of the month: Product Portfolio
June 2016 Edition of BEACON, A Monthly Newsletter by SIMCON.
Inside this issue:
About Us
Our Team
INDUSTRY ANALYSIS : Advertising Industry
Brand Analysis: IKEA
Case Study Analysis: Philips
Concept of the month: Crowdfunding
May 2016 Edition of BEACON, A Monthly Newsletter by SIMCON.
Inside this issue:
About Us
Our Team
INDUSTRY ANALYSIS : Telecommunications Industry
Brand Analysis: Nike
Case Study Analysis: Cadbury
Concept of the month: EVA
March 2016 Edition of BEACON, A Monthly Newsletter by SIMCON.
Inside this issue:
About Us
Our Team
INDUSTRY ANALYSIS : Cement Industry
Brand Analysis: Walmart
Case Study Analysis: Johnson & Johnson
Concept of the month: SEO
February 2016 Edition of BEACON, A Monthly Newsletter by SIMCON.
Inside this issue:
About Us
Our Team
INDUSTRY ANALYSIS : Tourism Industry
Brand Analysis: Apple
Case Study Analysis: Kellogg's
Concept of the month: Boomerang Effect
January 2016 Edition of BEACON, A Monthly Newsletter by SIMCON.
Inside this issue:
About Us
Our Team
INDUSTRY ANALYSIS : Real Estate Industry
Topic of the month: Turmoil in Oil Industry
Case Study Analysis: Cadbury Oreo
Concept of the month: Bitcoin
December 2015 Edition of BEACON, A Monthly Newsletter by SIMCON.
Inside this issue:
About Us
Our Team
INDUSTRY ANALYSIS : Shipping Industry
COMPANY ANALYSIS : Great Eastern Shipping Company
BRAND ANALYSIS : Starbucks
Concept of the month: Vitality Curve
November 2015 Edition of BEACON, A Monthly Newsletter by SIMCON.
Inside this issue:
About Us
Our Team
INDUSTRY ANALYSIS : Retail Industry
COMPANY ANALYSIS : Future Retail
BRAND ANALYSIS : H&M
Concept of the month: Simulation Advantage
October 2015 Edition of BEACON, A Monthly Newsletter by SIMCON.
Inside this issue:
About Us
Our Team
INDUSTRY ANALYSIS : Paint Industry
COMPANY ANALYSIS : Asian Paints
BRAND ANALYSIS : Cadbury
Concept of the month: The Halo Effect In Marketing
Event Report : Convergence
September 2015 Edition of BEACON, A Monthly Newsletter by SIMCON.
Inside this issue:
About Us
Our Team
INDUSTRY ANALYSIS : Textile Industry
COMPANY ANALYSIS : Arvind Mills
BRAND ANALYSIS : MTV
Concept of the month: Market Share Paradox
Event Report : Consulting Induction Program
August 2015 Edition of BEACON, A Monthly Newsletter by SIMCON.
Inside this issue:
About Us
Our Team
INDUSTRY ANALYSIS : NBFC Industry
COMPANY ANALYSIS : HDFC Bank
BRAND ANALYSIS : Rolex
Concept of the month: Pricing Myopia
July 2015 Edition of BEACON, A Monthly Newsletter by SIMCON.
Inside this issue:
About Us
Our Team
INDUSTRY ANALYSIS : Insurance Industry
COMPANY ANALYSIS : Reliance - General & Life Insurance
BRAND ANALYSIS : Walt Disney
Concept of the month: Rule of 3 and 4
June 2015 Edition of BEACON, A Monthly Newsletter by SIMCON.
Inside this issue:
Our Team
INDUSTRY ANALYSIS : Automobile Industry
COMPANY ANALYSIS : Tata Motors
BRAND ANALYSIS : Gillette
Concept of the month: Experience Curve
May 2015 Edition of BEACON, A Monthly Newsletter by SIMCON.
Inside this issue:
About Us
Our Team
INDUSTRY ANALYSIS : Pharmaceutical Industry
COMPANY ANALYSIS : Sun Pharma
BRAND ANALYSIS : Kellogg's
Concept of the month
April 2015 Edition of BEACON, A Monthly Newsletter by SIMCON.
Inside this issue:
About Us
Our Team
INDUSTRY ANALYSIS : Tourism and Hospitality Industry
COMPANY ANALYSIS : Thomas Cook India Ltd
BRAND ANALYSIS : Mercedes Benz
Concept of the month
March 2015 Edition of BEACON, A Monthly Newsletter by SIMCON.
Inside this issue:
About Us
Our Team
INDUSTRY ANALYSIS : Food and Beverage Industry
COMPANY ANALYSIS : Britannia Industries Ltd
BRAND ANALYSIS : Fevicol
Event Report: CONFLUENCE '15
Concept of the month
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
2. 2 | Feb 2017 Volume 5, Issue 1 | 3
The SIMCON - SIMSREE consulting club is an initiative
started in 2012 for those students in pursuit of excellence in
management consulting and strategic management. Aimed
at creating awareness among the students about consultancy
as a discipline, the club strives to maintain strong relations
with top consultancy firms and provide platform to craft highly
skilled & competent consultants from SIMSREE. The club is
a resource for information about consulting and a place for
students to obtain real-world consulting experience.
SIMCON provides an avenue of interaction among faculty,
students and alumni through competitions, live projects,
guest lectures, and conclaves. For this purpose the club has
also been publishing its monthly newsletter – BEACON (BE
A CONSULTANT) and maintains a FACEBOOK PAGE where
latest news and development in the consulting industry are
posted.
ABOUT US
VOLUME 5
ISSUE 1
MISSION
To create awareness
amongst the students
about consulting industry &
its latest trends.
To maintain strong relations
with top consultancy firms.
Contributions invited:
To make this feature a successful effort, we seek continued
involvement and contribution from our readers, that is YOU. We
invite articles, research papers, and trivia on themes related to
consulting. Be it industry news, consulting trends, a joke, a cartoon
or feedback, we are eager to hear from you. So go ahead, do your
research, pen down your thoughts and mail your entries to simcon.
simsree@gmail.com.
Best Regards,
SIMCON - SIMSREE CONSULTING CLUB
VISION
To provide platform to craft
highly skilled & competent
consultants from SIMSREE.
To provide exposure to
students via competitions,
live projects, guest lectures
& conclaves.
NIRANJAN
SATAM
ADITYA
SINGAL
JASPRIT
TANEJA
APURVA
GHUTUKADE
MANGESH
LAVTE
PRIYANKA
HEGDE
VIDHI
THAKKER
OUR TEAM
SWAPNESH
SAWANT
3. 4 | Feb 2017 Volume 5, Issue 1 | 5
CONTENT
6-1012-17
OUR TEAM 04
BRAND ANALYSIS 12
CONCEPT OF THE MONTH 20
COMPANY ANALYSIS 06
CASE ANALYSIS 18
Marico Ltd.
COMPANY ANALYSIS
VOLUME 5
ISSUE 1
4. 6 | Feb 2017 Volume 5, Issue 1 | 7
Introduction
Marico Limited is one of India’s leading costumer
products and services company operating in the beauty
and wellness space. They make a lot of difference to
the lives of all their stakeholders - members, associates,
consumers, investors and the society at large. Currently,
they are present in more than 25 countries across
emerging markets of Asia and Africa. Marico has
nourished multiple brands in the categories of hair care,
skin care, edible oils, health foods, male grooming, and
fabric care. Marico’s Indian business markets consists
of brands such as Parachute, Parachute Advance, Hair
& Care, Nihar, Nihar Naturals, Livon, Saffola, Set Wet,
Mediker and Revive among others that add value to the
life of 1 out of 3 Indians. The International business offers
unique brands such as Parachute, HairCode, Hercules,
Fiancée, Caivil, X-Men, Black Chic, Code 10, Ingwe and
Thuan Phat that are localized to fulfil the lifestyle needs
of international consumers. Marico’s annual turnover
in the year 2015-16 was INR 25,000 crore. “Be more
everyday” is the tagline of the company.
History
The company was a joint venture between Nissin of
Japan and Lever group of company. Since it obtained
the certificate of commencement of business on 22nd
November 1988, the company’s name was changed on
31st October 1989 officially. Marico was started by Harsh
Mariwala and Saffola won the most Outstanding “Brand
of the year” Award given by the Advertising club of
Mumbai in 1993. In 2006, Marico acquired HLL’s Nihar for
INR 216 crore. In 2007, Mr. Anand Kripalu was appointed
as the additional non-executive Director on the Board of
directors of the company.
Vision of The Company
Their vision “COME WIN…….” Has the following meaning:
1. Because of the Consumers, they exist.
2. The primary objective is to understand what
adds value to the consumer so as to change
and reinvent the company.
3. They translate the company’s needs and desires
into marketable products and the expansion
of loyal consumers along with the speed
and a quality of response that surpasses the
competition.
4. Membership is the sense of ownership which
empowers the company. The company gives
each member a role of articulating and shaping
the destiny of the company, which in turn, builds
commitment and ownership.
5. Marico focuses on policies and practices
where people produce better performances
consistently.
Analysis of Marico limited
Profit Analysis
Operating profit margin is a measurement of the
proportion of a company’s revenue that is left over after
getting paid for production costs such as salaries, raw
materials and administrative costs. The Operating profit
margin has increased from 15.16 in 2015 to 17.3 in 2016.
Net profit margin is derived by deducting non operating
expenses such as finance costs, depreciation and taxes
out of operating profit and it shows what is left for the
shareholders as a percentage of net sales. Net profit
margin has increased from 10.20 in 2015 to 12.01 in 2016.
These ratios together help in understanding the cost
and profit structure of the firm and analysing business
inefficiencies.
Organisational Resources
The company possesses the value of excellence,
innovation etc. and company’s operations always adhere
to these values. The company has always managed to
come up with innovative products. Eg- They are the first
one to come with the brand Parachute Stars which is
targeted to the children in the age group of 8-15 years.
Financial Resources
The company is consistently making profit from last 5
years.Thecompany’snetprofitgrewby21%inlastquarter.
The company is utilizing this fund in strengthening their
brands in foreign market and by acquiring the foreign
brands.
Technical Resources
The company has implemented SAP systems in their
supply chain and in various operations from Asia to
South Africa resulting in less procurement and operating
cost. The company uses G-talks for instant conversations
between various levels of employees.
Emperical Analysis
The company’s product line is segmented as hair care
(brands like Parachute and hair & care), skin care (Clinic
like Kaya skin care) and personal care (includes edible oil
like Saffola and Sweekar). The company’s products are
positioned in such a way that all are of high value for the
costumers.
The raw material used for the manufacturing of coconut
oil and edible oil are easy to procure and are easily available
in the market. Most of the products of this company
are easily substitutable and one can produce the same
products with hardly any differentiation except products
like Revive (Starch) and Mediker (Anti lie shampoo) which
doesn’t have any competitors in organized market but
there are substitutes in non-organized market which acts
as a threat for them. Brands like Saffola (edible oil) and
Parachute (coconut oil) are having close substitutes in
the market. Inspite of having imitated products in the
market, the company’s brand manages to hold a majority
share in their operational segment.
SWOT Analysis
Strengths
The company has an excellent distribution network and
product availability. The portfolio of Marico’s products
has brands consisting of Edible Oil, Hair Oils, Skin Care,
Fabric Care, etc. Popular brands, good brand visibility and
excellent advertising of products has led to strong brand
loyalty. It has great experience management and good
research and development. Marico is spread in more
than 25 countries across Asia and the African continent.
Marico reaches over 2.5 million outlets and around 130
million customers.
Key Internal
factors
Weight Rating
Weighted
Score
Strong
distribution
network
0.15 4 0.6
Fastest in the
industry
0.07 4 0.28
Innovation
driven
0.05 3 0.15
Understand-
ing of rural
market
0.11 3 0.33
In last 18 months, the company has acquired 8 other
companies in India and abroad as well. It has strong
distribution network cause of which it has acquired
distribution rights from its competitors like P&G.
Priyanka Hegde
5. 8 | Feb 2017 Volume 5, Issue 1 | 9
Weaknesses
Market share of Marico limited is limited due to presence
of other strong FMCG brands. Marico’s products have
stiff competition from other big domestic players and
international brands. The company ranks 3rd in their
health care sector, they are having 23% market share
whereas its competitor Agro tech foods is having 34%
of the market share in the organized sector. There is a
wide difference for the company to bridge the gap in
terms of market share. The company’s current ratio i.e
2.72 indicates that the company dint allocate its funds
properly. The constant decrease in the company’s
earning per share ratios indicates that the company is
not paying the dividends to the stockholders properly.
Key Internal
factors
Weight Rating
Weighted
Score
High Current
Ratio
0.05 2 0.1
Market Share
Difference
0.02 1 0.02
Decrease in
Earnings per
share ratio
0.05 2 0.1
Opportunities
Marico can tap rural markets and in urban areas to
increase its penetration and sales. It can merge with
international and domestic companies to strengthen
the brand and can also acquire big brands under their
company.
Threats
There have been Intense and increasing competition
amongst other FMCG companies. Due to FDI in retail
CSFs Weight Rating Wtd score Rating Wtd score Rating Wtd score
Image of
Brand
0.05 3 0.15 2 0.1 3 0.2
Market Share 0.2 4 0.8 3 0.6 1 0.15
Image of
Company
0.05 3 0.15 3 0.15 3 0.15
Product
pricing
0.05 3 0.15 3 0.15 2 0.1
Table: Competitive Profile matrix for Natural care
Marico Adani Wilmar Agro tech foods
CSFs Weight Rating Wtd score Rating Wtd score Rating Wtd score
Image of Brand 0.05 3 0.1 4 0.02 4 0.01
Market Share 0.2 2 0.4 3 0.6 4 0.8
Image of Company 0.05 3 0.15 4 0.2 4 0.2
Product pricing 0.05 3 0.15 3 0.15 3 0.15
Table: Competitive Profile matrix for Health care
thereby , there has been increase in allowance of
international brands. Competition and imitation of the
products from unbranded and local brands. Improper
payment of the dividends to the shareholders might
result as a threat to the company.
Competitors
Marico limited is facing neck to neck competition with the
likes of Procter and Gamble, L’Oreal, Nirma limited, HUL,
Colgate-Palmolive, ITC limited, Dabur India etc. The table
showing competitve profile matrix for health care and
natural care is shown in the table on page 9.
Environmental Analysis
Strategic Advantage Profile (SAP)
It is a competitive advantage over the company’s
competitors gained by offering consumers greater and
better values, either by offering lower prices or by
providing greater benefits and services that justifies
higher prices.
Concept of Competitive Advantage
When there is a match between the distinctive
competencies of a company and the factors are critical
for the success of the industry that permits the company
to outperform its competitors, is when competitive
advantage exists. Organisational competence is internally
focused whereas, competitive advantage is internally
focussed.
The phenomenon of an organisation’s competence does
not lead automatically to competitive advantage can be
explained in two stages by two situations and they are:
1. The core competence of a firm may not be of
any importance to the industry in which the firm
is working. There are many examples of this
phenomenon where the organisations are failing
to diversify into non-core competence areas and
divest such business.
2. The particular firm may not have any competitive
advantage when other competitors may have
the same strength and core competence has
relevance in the industry segment.
References
Marico Company Website, Marico Equity Research, Strategic Analysis of Marico Industry Ltd., Scribd
6. 10 | Feb 2017 Volume 5, Issue 1 | 11
Lamborghini
BRAND ANALYSIS
Mangesh Lavte
Vidhi Thakker
Introduction
Automobili Lamborghini S.p.A., an Italian brand and
manufacturer of luxury sports cars was founded in 1963
by Ferruccio Lamborghini with an objective of producing
a grand touring car to compete with established brands
like Ferrari. The company’s models were known for their
power, cultivation and comfort. It grew rapidly in its first
decade. Lamborghini produced high-performance cars
of the era with the production of Miura sports coupé
in 1966. The sales plummeted in 1973 due to the
worldwide financial downturn and the oil crisis. The
ownership of the company was sold to Georges-
Henri Rossetti and René Leimer in 1974. In 1984 the
Mimrans purchased the company and invested heavily
in its expansion. In 1998, Lamborghini was sold to the
Volkswagen Group and placed under Audi division. The
brand’s portfolio saw new products and model lines
and witnessed increased productivity for the brand
Lamborghini. During the worldwide financial crisis in
the late 2000s, its sales observed a fall of nearly 50
percent.
Brand Story
“Less is more” formed the basis of Lamborghini’s spatial
design philosophy. International showrooms, trade
show-stands have been organised by SCHMIDHUBER
since 1999. They decided to come up with something
unconventional and stop the traditional “red cord, red
7. 12 | Feb 2017 Volume 5, Issue 1 | 13
carpet” way to convince the Italians that they needed
space, even if it turned to be a space that it gave the car
the attention it deserved.
Lamborghini- the wildest and the strongest sports car in
the world did not need to be communicated, they required
a different story that outdid the classic automobile
formulas. The exhibition gave an opportunity to those
who could not afford such cars to come up close and
personal with an automobile legend. They enabled the
new position of the brand by focusing on the Essence of
the vehicles which made them stand out as cult objects.
The 1999 Frankfurt Motor Show and TRIPARTITE FAÇADE
The development of the Lamborghini installation included
a cube with smooth surfaces, clear lines and black raw
steel. It was the creation of SCHMIDHUBER and the
agency KMS BLACKBOX. It marked the beginning of an
evolutionary development of the brand and its spatial
setting. The cube received a tripartite facade made
of LED screens at the 2010 Paris Motor Show. The quote
It takes about 130 people to hand-craft the Murcielago SV. The entire car is made of carbon fibre, except the
steel roof and the doors. Ferruccio Lamborghini chose the bull logo for Lamborghini because his sun sign
was Taurus. The cars, too, are named after fighting bulls, such as the Miura, the Diablo, the Gallardo and the
Murcielago.
The founder, Ferruccio Lamborghini, was
fond of Ferraris, but found them too noisy
for regular use. Once, Lamborghini realized
that the clutch of his Ferrari was broken,
and found that it was the same clutch he
uses in his tractors. When he approached
Ferrari for a replacement, the company
told him he was a tractor maker and knew
nothing about sports cars. Yeah, right.
explains “As a modern altarpiece that opens its windows
only on festive occasions, it celebrates the automobile
legend.” Trade fair exhibitions and installations have
played a significant role in strengthening the perception
of the Lamborghini brand over the years and building
legacies inspiring the design
of showrooms all over the
world.
Lamborghini Huracan Ad
Campaign
Lamborghini replaced
‘Gallardo’ by Huracan in
2014. Gallardo was the
most successful model in
its history having sold more than 14,000 units since its
launch in 2003. Lamborghini came up with a series of
viral videos to solicit public interest in the new supercar.
The ad campaign was named “Hexagon Project”, where
a group of English friends were making their way to
Lamborghini’s hometown to be the first persons to view
the car in the factory.
The “Hexagon Project” had 4 episodes; however the
ads were not engaging enough to keep the audience
waiting for the next one.
It was just an example
of stretching the joke
too far in an attempt at
being cool. There was no
question of the car being
seen in any of the videos
till episode number 3 and
the storyline or acting
wasn’t enough to keep
viewers looking forward to the next instalment. This
could be an example of an Ad Campaign gone wrong
in order to keep the customers engaged and excited
about the upcoming ads.
When you stop working you start to die
- Ferruccio Lamborghini
“
“
8. 14 | Feb 2017 Volume 5, Issue 1 | 15
Logo Description
Iconic and instantly recognizable Lamborghini’s logo
depicts Ferruccio’s love of bull fights & symbolizes his
zodiac character – the Taurus. Lamborghini cars get
their styles from famous bulls. Golden colour depicts
excellence and rich tradition, the black colour represents
prestige, integrity and elegance. The bull represents
power.
Names
In 1962, Ferruccio Lamborghini visited Don Eduardo
Miura’s cattle ranch & was impressed by Miura’s fighting
bulls. He decided to adopt a raging bull in Lamborghini’s
logo. After producing the plainly titled 350 GT and 400
GT, Lamborghini turned once again to Don Eduardo’s
ranch for inspiration and the bull naming sequence
was started. All the cars’ name has one or the other
connection with fighting bulls. E.g. Lamborghini Asterion
is a hybrid car. Asterion relates to a creature in Greek
mythology: part man, part bull.
Product Portfolio
Aventador
Veneno
Markets
With 132 dealers serving 50 countries, Lamborghini’s
sales distribution is managed among three regions, EMEA
(Europe, Middle East, Africa), America and Asia Pacific,
each contributing approximately one third of total sales.
The USA is the largest single market with 30% of dealers
& sales, followed by Japan, UK, Germany, Canada, the
Middle East and China.
Sales
In 2016 Lamborghini’s sales surpassed 3400 units mark,
all time high confirming the substance & sustainability of
the brand.
Lamborghini and India
In 2015, Lamborghini sold 55 units in India which
is 40% of the India super sports luxury car market
share. Mr Sharad Agarwal, head of Lamborghini India,
pointed out that young first generation entrepreneurs
are buying the cars & demand is coming not only from
metros but from smaller cities like Agra, Bhubaneswar
and Kochi highlighting the potential of Indian market.
Models available in India include Lamborghini Huracan &
Lamborghini Aventador.
The Italian manufacturer also shortlisted 10 Indian
women who could be potential buyers, and took them
on a 50km drive from Delhi to the Buddh International
Circuit. The drive was led by Sheetal Dugar, the first lady
to own a Lamborghini Huracan in India.
0
500
1000
1500
2000
2500
3000
3500
4000
Cars delivered
2406
2430
2087
1515
1302
1602
2083
2121
2530
3245
3457
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Source : Statista
Huracan
• Performance - Superior
handling and high speed
• Technology sharing -
Audi and Volkswagen
•Under the scanner of en-
vironementalists
• Premium nature and
pricing affects sales
• To increase customer
relationship events and
activities
• Increase the global out-
reach
• Intense competition in
the niche segment
• Government policies
against high fuel consum-
ing super cars
Strengths Weaknesses
Opportunities Threats
S
W
O
T
Fig:
Sales
Graph -
Cars De-
livered
from
2006 to
2016
9. 16 | Feb 2017 Volume 5, Issue 1 | 17
THE 3D EXPERIENCE
The Italian company wanted to get closer to its potential
buyers with the launch of Lamborghini’s Huracán.
It wanted to give them the experience of the newest
10-cylinder model all before the car was made available
to them. They adopted an all-digital approach that
would incorporate a customized driving experience with
3D game technology. The 3D technology allowed the
prospective buyers to go through every nuance of the
exterior, interior and under-the-hood components. A
set of clickable buttons allowed the customers o choose
rims, brakes, interior and exterior colour and a variety of
other options.
The game was built from the actual data used to design
and build the car and the journey continued where the
customers were invited to take the custom cars they
had just created out for a virtual road test by tapping an
“Experience Your Instinct” tab.
It was a completely new experience where people could
see the car from a different point of view. This resulted in
Huracán becoming the best selling model in Lamborghini
history.
Future
Lamborghini is aiming to double its production to 7000
units by 2019, once it rolls out a new SUV Urus. Chief
Executive Officer Stefano Domenicali said company is
planning to cap the yearly luxury cars production at 3500
units. To boost the sales company is increasing dealer
network to 160 from 132 now. By introducing hybrid
electric version of the SUV in 2020, Lamborghini plans to
enter into zero-emission vehicle section.
References
Economic times Auto, Business Standard,
Statista, Carmagazine, Car-Brand-Names.com,
ManagementParadise.com, Compass, Schmidhuber,
lambocars.com
10. Volume 5, Issue 1 | 1918 | Feb 2017
The Good Batch
After the recall, Samsung initiated
an exchange program. Users of the
initial round of Note 7 phones could
exchange it in for an updated Note
7 or one of Samsung’s Galaxy S7 or
Edge phones. Those getting other
Note 7 phones could tell which set
the phone belonged to by looking
for a black square on the bottom of
the box.
It was believed that Samsung’s
second set of Note 7 devices would
take care of the initial fire issues. But
it wasn’t so.
Southwest Airlines Mishap
Southwest Airlines Flight 994 was
evacuated before take-off as a
response to a replaced Note 7 that
went up in smoke, leading the FAA
to warn against using the device on
flights.
The End of Note 7
Samsung ceased production of the
Note 7. Launched on August 19 and
killed off on October 11, the phone
lasted for just two months in the
market.
Having a phone explode because
of charging troubles wasn’t the only
issue with the handset. But offering
an explosive replacement led to
a bigger trouble for the company.
Inadvertently, Samsung became
a victim of the Cobra effect, which
occurs when the solution to the
problem gives birth to a problem
which is bigger than the original
problem it sought to solve!
Samsung said it had sold 2.5 million
Note 7 phones worldwide and by
February 2017 it recovered 97% of
phones back.
Nomura Securities predicted that
the decision to recover the Note
7 phones would cost Samsung
approximately $9.5 billion in lost
sales and put a $5.1 billion dent in
profit by the end of 2017.
The Lasting Effects on Samsung
Among all the Android hardware
makers, Samsung had enjoyed
the top spot for quite a while.
The Company used to sell well and
many saw the smartphone race not
as Apple versus Google, but Apple
versus Samsung. But repeated
offenses related to phones catching
fire changed the reputation the Brand
enjoyed. Even without a headphone
jack, the iPhone 7 sold well, like the
previous generations. The launch
of GooglePixel phone, the search
company has swiped a considerable
market share from Samsung.
The odds are against Samsung,
butthe South Korean hardware
maker is trying to make a comeback.
Without the Note 7, Samsung
doesn’t have an up-to-date phone
to offer its users until March 2017,
when the Galaxy S8 eventually hits
the market. Offering an amazing
new device could sway users back,
but Samsung will have to go out
of its way to cover the damage the
brand has suffered.
Business lessons for everyone
Do make an effort to follow System
Thinking – it will involve evaluation
of a proposed solution – end to end,
to ensure that it does not have any
unintended consequences!
Be the best, not the first in the
market.
Do not be competitor driven and
attempt to ambush its plan – many
at the time it backfires – just as
Samsung has realised much to its
embarrassment.
Samsung Galaxy Note 7
CASE ANALYSIS
Background
The Note 7 was well received amongst the reviewers
of the smartphone.The Verge, Wired, Time praised the
device. The Note 7 even earned a Mashable Choice
Award, which the publication retracted later.
Initial Reports of Combustion
The first incidences of Note 7 battery explosions were
reported in August, within a month after the device was
in the market. On August 24, a Note 7 device exploded
while it was connected to its charging cable. Similar
reports began to emerge on a regular scale.
Shipment Delays and Official Worldwide Recall
According to Reuters,Samsung immediately delayedthe
shipments of the Note 7 for quality control testing.
The Brand followed up by issuing an official worldwide
recall of the Note 7 in early September. While this spelled
bad news for Samsung, it was only the beginning of the
journey to hell.
Swapnesh Sawant
Introduced in August to great fanfare, Samsung Galaxy Note 7 was posed to
serve as the brand’s best 5.7 inch, stylus-wielding smartphone. The new device
offered Samsung users a smartphone option and served as a path to tide over
customers’ choice until the Galaxy S8 arrived in March 2017. Pre-orders poured in
and the stock price spiralled upwards!At least that was the plan, until Samsung’s
Galaxy Note 7 began to catch fire while plugged in to charge. Samsung had to
cease production on the Note 7 line until further notice.
Lithiumion batteries, like the ones found in smartphones and laptops, have an
ill reputation to catch fire in the past. Laptops from Sony had gone through
an identical flaming bout in the year 2014. The Note 7 had been a nightmare
sincethe very beginning
11. 20 | Feb 2017 Volume 5, Issue 1 | 21
Volume 1
Issue 5
Cannibalisation
CONCEPT OF THE MONTH
Cannibalisation
The CEO of Apple once stated “Better to eat your own
than to have your own eaten by others”. In this age of
competition between products in the market one has to
be different and stand out from the crowd to be able to
capture the market. Not only innovation but the ability
to bring it first, in an efficient manner is becoming more
and more significant.
Market cannibalisation is a marketing strategy in which a
company, by intentionally or unintentionally introducing a
new product in the market, eats up the current market of
its own existing product. When it is unintentional, it may
eat up the market share of its current product instead
of tapping newer market segment, sometimes reducing
Jasprit Taneja
the overall sales of the company or brand, even though
the sales of the newer product are rising. An example of
cannibalisation is introduction of a newer iPhone model
by Apple in the market with improvements and new
features which makes the older iPhones obsolete thus
reducing their sales.
Why is it done?
Going by the basic definition cannibalisation refers to
a decrease in sales volume, sales revenue, or market
share of one product as a result of the introduction of
a new product by the same producer. One of the main
reason companies intentionally opt for cannibalisation
is to keep ahead of the competition when the market
share of the product is declining. To keep up with the
competition and to arrest the declining market share
companies sometimes introduce a newer better product.
For instance, when KitKat in Britain started losing market
share a newer chunkier variant of it was launched which
not only helped in retaining the old market but also to
a newer segment which loved chocolate bars. Bausch
and Lomb invented the soft lenses but didn’t launch it in
the market fearing it would eat up the market of drops
that hard lenses required as a result Johnson & Johnson
introduced the soft lenses and the market for hard lenses
and their drops vanished.
It is also done to tap the newer segment in the market
as in case of Tanishq which was launched by TATA as
a jewellery brand in 1995 which mainly targeted only
the major cities. The company later in 2005 launched
another jewellery brand GoldPLus to target smaller
The below graphs show how the launch
of newer iPhones affect the sales of the
previous version of the smartphone. There
is an abrupt decrease in the sales of older
iPhones as and when a newer version is
launched.
12. 22 | Feb 2017 Volume 5, Issue 1 | 23
towns and cities which helped them expand the market
increasing the overall sales of the company.
Role of Brand equity
The success of cannibalisation depends on the loyalty
customers have towards the brand or the older product
of that brand. They are likely to try out the newer product
if they are more loyal to the brand. A brand therefore
tries to leverage upon this opportunity of brand loyalty
to launch a new product under the same brand rather
than launching a whole new brand with new name and
compete with existing product line as this would prove
to be costlier.
One such example is of Gillete, owned by Procter &
Gamble, which uses its brand reputation to launch newer
razors and blades in the market which compete with
the older, already existing products by the same brand.
Better to eat your own than
to have your own eaten by
others
“
“
on the customers using the older Gillete Mach 3, getting
them to purposely switch to the ProGlide. This was a
smart strategy, since Gillette was the number one selling
brand of razors in the world.
It’s evident in the TV commercials that they aired in the
U.K. and in North America that they wanted get people
to stop using the Mach 3, and transition to the Fusion
ProGlide.
But here’s a catch for customers, the newer product,
Fusion Proglide, was actually 40% more expensive than
then the Mach 3 when it was originally launched in the
year 2006. Two years later, it was able to achieve be a
billion dollar selling brand, and was the fastest brand in
P&G history to reach that milestone.
Today, the Fusion Proglide series is the best selling razor
in the world, and shows that cannibalization, when done
right, can be hugely profitable.
Currently Gillete makes two lines of razors, one is Mach 3
and the other is Fusion ProGlide.
When the Fusion ProGlide was launched, Gillete didn’t
target the newer market for this product, instead focused
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