The document discusses 4 concepts for LBL designs: 1. The first concept keeps the design simple and uses statistics to show that Advagraf keeps health levels consistent after surgery. 2. The second concept shows how Advagraf provides consistency in life after transplant, maintaining the same lifestyle as before. 3. The third concept depicts a timeline of a person's life from pre-surgery to post, showing consistency in happiness and health with Advagraf after surgery. 4. The fourth concept uses testimonials through pictures to tell the story of how Advagraf helped a user maintain quality of life after surgical transplantation.

1. LBL designs
Key word: consistency
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2. Concept 1

3. The idea is keeping it simple. Speak the language
statistically. Serious but gets the message across. The
graph is self explanatory and does not beat around the
bush. Simply says, Advagraf post surgery keeps you as
healthy as you used to be in your prime.

5. Concept 2

6. The concept is to show the consistency in the
life – it goes on even post transplant the same
way as it was before.
Here we have shown that the consistency of
person’s trip of enjoyment.

8. Concept 3

9. :Here we show the person’s life cycle proceed right from
pre surgery to post. The time line is represented by his hand
and the partner at that point in his life with a corresponding
image in the background. In the end of the time line i.e after
his surgery, he is in the constant company of the pill, that
from then on brings happiness and health.

10. 2000 2003 2006 2008 2011
…And he lived
happily ever
after.

12. Concept 4

13. Testimony
The idea here is to create a testimonial approach to the opener. Where
an advagraph user shows how the same affected his post surgical days
in a positive way. A picture speaks a thousand words and therefore we
use the pictures to tell his life story and his experience combating
surgical transplantation.

14. Thank you Advagraph

16. THANK YOU