The document outlines a launch plan for communicating with doctors about a new ophthalmology division called Provis. It proposes several concepts for a pre-launch doctor communication campaign. The approved concept is "The next big thing in ophthalmology" which highlights past innovations in eye care on one side of teaser cards and promotes Provis as the next big innovation on the other side. The goal is to establish Provis as another breakthrough in the field and generate interest in its upcoming launch.
Saudi Arabia Contact Lens Market Size, Share, Trend and Forecast 2026 | TechS...TechSci Research
According to #TechSci Research report, Saudi Arabia Contact Lens Market was valued USD280.23 million in 2020 and is projected to reach USD379.94 million by 2026, growing at a CAGR of 5.5% by 2026.
Gain More Insight: https://bit.ly/3DKiXP9
Get Sample Report: https://bit.ly/3gYPM16
Website: https://www.techsciresearch.com/
Market Research News: https://techsciblog.com/
Best Healthcare and Hospital Website Project Work Done by E Vision Technologi...Raj Gupta
E Vision Technologies is a fast growing IT services Company. The Company commenced its operations in 1998 providing Web-based Solutions, gradually evolving its core competencies into a pure IT Consultancy & IT Services company. Today, it provides a wide range of IT Services to a large number of Customers that include Global-1000 as well as India-100 companies.
Saudi Arabia Contact Lens Market Size, Share, Trend and Forecast 2026 | TechS...TechSci Research
According to #TechSci Research report, Saudi Arabia Contact Lens Market was valued USD280.23 million in 2020 and is projected to reach USD379.94 million by 2026, growing at a CAGR of 5.5% by 2026.
Gain More Insight: https://bit.ly/3DKiXP9
Get Sample Report: https://bit.ly/3gYPM16
Website: https://www.techsciresearch.com/
Market Research News: https://techsciblog.com/
Best Healthcare and Hospital Website Project Work Done by E Vision Technologi...Raj Gupta
E Vision Technologies is a fast growing IT services Company. The Company commenced its operations in 1998 providing Web-based Solutions, gradually evolving its core competencies into a pure IT Consultancy & IT Services company. Today, it provides a wide range of IT Services to a large number of Customers that include Global-1000 as well as India-100 companies.
Our first report–Digital Trends–is typically our biggest report of the year, read by tens of thousands across healthcare and marketing. It's fueled by clues, examples and big ideas collected by more than 70 trend watchers from around the world.
What's inside? 2016 is the year that we'll start living in the digital moment, embracing our own custom algorithms, and may even be bringing a robot home. Our smartphones will become more delightful. Even the easiest interfaces will start to disappear entirely. Oh, and Frogger? We think he's coming back.
Trendwatchers from around the world came together to identify the big shifts critical to pharmaceutical brands and healthcare marketers.
What's inside: 2016 will be the year an old debate reignites and simple digital tools fuel an incredible new era of clinical study. The patient journey will be rerouted and the tug of war at the point of care will get much more intense. Caregiving will approach a cliff, healthcare teams will get bigger, and patients will come to the exam room with new expectations. The science of motivation will face a crossroads and you’ll probably lose you Fitbit.
At Vital Signs Conference in Denmark Monty Metzger has been invited to hold a Keynote about the Future of Digital Health. The Keynote speech contains an overview of five MegaTrends in the Health & Medicine Industry: Ubiquitous Health-Tech, DataSexuals, Orchestrated Data, CrowdMarket and Empowered Patient.
Video of the Speech: http://youtu.be/wRdgNisYM9E
To support this future vision and illustrated the trends Monty has integrated best-in-class examples and international case studies from USA, Europa and Asia. We hope that this presentation can elevate your organization's point of view on the evolving healthcare landscape and inspire you to imagine a future focused on delivering superior care and patient experiences.
For Speaking requests please contact Monty Metzger at http://blog.monty.de/speaking
or contact me at monty (at) aheadoftime (dot) de
For customized Trend Reports, Corporate Workshops or international Trend Tour Requests please contact
www.aheadoftime.de
2015 Healthcare IT Vision: Top 5 eHealth Trendsaccenture
Read about the five key Health IT trends and innovations shaping the business landscape in 2015 and beyond according to Accenture’s Healthcare Technology Vision 2015.
The Digital Health Technology Vision 2016 reveals five trends that prove winning in the digital age hinges on people. Keeping up with changing technology is vital, but it’s just as important to evolve the consumer experience, methods of care delivery and career development opportunities for the healthcare workforce.
2015 Health Trends: New challenges for a changing industry
In the second of their 4-part annual trend report series, GSW takes a closer look at healthcare. From evolutions in doctor-patient relationships to strategies in benefit design to the changing mind-set of physicians, a new landscape takes shape.
Launch Communication Plan: A Guide and Template to Provide Effective Communication for a Successful Launch.
You’re launching a new program or platform to increase partner engagement and you can’t wait to get your partners using it.
Consider that how you communicate what you’re offering your partners is just as important as what you’re offering them.
Learn how to make your new initiative successful with a communication plan that educates your partners on the value for them, stokes excitement, and gets partners engaging with the platform after launch.
Practical Steps in Determining Your Product Vision (Product Tank Bristol - Oc...cxpartners
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The Principles of Creativity and InnovationMal Mai
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Team Collaboration for Killer Creativity by NeigerDesignNeigerDesign
NeigerDesign creates brands that stand out and results that stand up.
Through a synthesis of ideas, words and pictures, our team of strategists, designers, content creators and web developers brings your brand to life – and puts it to work building value for your organization from day one.
Our creative process is methodical so that your brand is memorable and your results are measurable.
Union Suisse Autumn :: Customer led innovations _#UnionGVA_006Catalyx
Union Suisse Autumn event @ DuPont _ 25th September 2014_ Geneva
Our theme for the evening was 'Customer led innovations' and we heard how global organisations and smaller firms are co-creating with their customers (instead of just for them) to create faster, better, smarter product and communication innovation.
Presentation: Harnessing the Collective Wisdom of the CrowdIdeaScale
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Our first report–Digital Trends–is typically our biggest report of the year, read by tens of thousands across healthcare and marketing. It's fueled by clues, examples and big ideas collected by more than 70 trend watchers from around the world.
What's inside? 2016 is the year that we'll start living in the digital moment, embracing our own custom algorithms, and may even be bringing a robot home. Our smartphones will become more delightful. Even the easiest interfaces will start to disappear entirely. Oh, and Frogger? We think he's coming back.
Trendwatchers from around the world came together to identify the big shifts critical to pharmaceutical brands and healthcare marketers.
What's inside: 2016 will be the year an old debate reignites and simple digital tools fuel an incredible new era of clinical study. The patient journey will be rerouted and the tug of war at the point of care will get much more intense. Caregiving will approach a cliff, healthcare teams will get bigger, and patients will come to the exam room with new expectations. The science of motivation will face a crossroads and you’ll probably lose you Fitbit.
At Vital Signs Conference in Denmark Monty Metzger has been invited to hold a Keynote about the Future of Digital Health. The Keynote speech contains an overview of five MegaTrends in the Health & Medicine Industry: Ubiquitous Health-Tech, DataSexuals, Orchestrated Data, CrowdMarket and Empowered Patient.
Video of the Speech: http://youtu.be/wRdgNisYM9E
To support this future vision and illustrated the trends Monty has integrated best-in-class examples and international case studies from USA, Europa and Asia. We hope that this presentation can elevate your organization's point of view on the evolving healthcare landscape and inspire you to imagine a future focused on delivering superior care and patient experiences.
For Speaking requests please contact Monty Metzger at http://blog.monty.de/speaking
or contact me at monty (at) aheadoftime (dot) de
For customized Trend Reports, Corporate Workshops or international Trend Tour Requests please contact
www.aheadoftime.de
2015 Healthcare IT Vision: Top 5 eHealth Trendsaccenture
Read about the five key Health IT trends and innovations shaping the business landscape in 2015 and beyond according to Accenture’s Healthcare Technology Vision 2015.
The Digital Health Technology Vision 2016 reveals five trends that prove winning in the digital age hinges on people. Keeping up with changing technology is vital, but it’s just as important to evolve the consumer experience, methods of care delivery and career development opportunities for the healthcare workforce.
2015 Health Trends: New challenges for a changing industry
In the second of their 4-part annual trend report series, GSW takes a closer look at healthcare. From evolutions in doctor-patient relationships to strategies in benefit design to the changing mind-set of physicians, a new landscape takes shape.
Launch Communication Plan: A Guide and Template to Provide Effective Communication for a Successful Launch.
You’re launching a new program or platform to increase partner engagement and you can’t wait to get your partners using it.
Consider that how you communicate what you’re offering your partners is just as important as what you’re offering them.
Learn how to make your new initiative successful with a communication plan that educates your partners on the value for them, stokes excitement, and gets partners engaging with the platform after launch.
Practical Steps in Determining Your Product Vision (Product Tank Bristol - Oc...cxpartners
In this talk that I gave at ProductTank Bristol I created a product vision for a global health insurance client, including a new workshop format that you can use yourself to determine your own product vision statement.
The Principles of Creativity and InnovationMal Mai
Project short description
Review any books/magazines/articles/case study/news/ etc. related to Creativity and Innovation (CNI). Prepare a report which must include The Principles of CNI, Creativity in Problem Solving, Examples and Application of CNI, Recent/latest theory development of CNI, etc. You are also encouraged to propose new knowledge/theory of CNI if any.
Team Collaboration for Killer Creativity by NeigerDesignNeigerDesign
NeigerDesign creates brands that stand out and results that stand up.
Through a synthesis of ideas, words and pictures, our team of strategists, designers, content creators and web developers brings your brand to life – and puts it to work building value for your organization from day one.
Our creative process is methodical so that your brand is memorable and your results are measurable.
Union Suisse Autumn :: Customer led innovations _#UnionGVA_006Catalyx
Union Suisse Autumn event @ DuPont _ 25th September 2014_ Geneva
Our theme for the evening was 'Customer led innovations' and we heard how global organisations and smaller firms are co-creating with their customers (instead of just for them) to create faster, better, smarter product and communication innovation.
Presentation: Harnessing the Collective Wisdom of the CrowdIdeaScale
On Tuesday April 29th, CEO of Totem and IdeaScale Advisory Services Partner, Suzan Briganti introduced numerous methods of crowd data analysis, including an introduction to innovation analysis, insight & concept development overviews, and methods of insight validation. Learn more about crowd wisdom in this webinar recording.
Running head: PROJECT PROPOSAL 1
PROJECT PROPOSAL 5
Project Proposal: initiation and planning
Student’s name
Professor’s name
Institutional affiliation
Course
Date
With the increasing competitiveness in the marketing industry with most companies obtaining different strategies of both marketing and management, there to be an improvement in the current company in as much as products are concerned. This proposed project was developed after a critical meeting was held among the shareholders and management of the company and the introduction of a new product, the “fitshoe” was meant to be manufactured and marketed. This project will therefore be responsible for the analysis of the market including competitors, threats, opportunities and customer needs, the development of the design and finally, the marketing of the final product (Chaves, et al., 2016). The companyinitially dealt only with sports clothing, bus as a strategy to diversify the products, there was need to come up with this new product what is intended to confer some numerous advantages to the company.
The overall goal of this project is to come up with a new product that will satisfy customers’ current needs, that is, a shoe that can work out your muscles with minimal workout. It also aims to penetrate new markets by targeting customers that were not initially of the company and finally to meet the expectations of all the stakeholders in the company (Wong & Psych,2016). The overall objective of the project is to increase its market share by diversifying its products and therefore increasing accounts payable. The other objective is to effectively market the product using strategic marketing and aggressive skills and finally to provide a product that will improve the company’s overall image.
The targeted customers for this project deliverable are athletes or in general, people who intend to be physically fit. Other stakeholders that are key in this product are the vendors and suppliers who will be part of the robust marketing strategies employed for this product and finally, the shareholders and the management team who are responsible for the funding and have expectations as to how much profitability and other general business goals this product will meet in the market.
The project will be divided into three distinct phases. The first phase will be the analysis phase during which the market as a whole will be analyzed for customer needs, the competition from other companies, the opportunities for improvements and the threats and associated risks. Thereafter, the next milestone will be implementation of these customer needs in manufacturing of the shoe design “fitshoe’ that is meant to satisfy these needs and the final phase will involve the marketing of the product in the market. The d.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
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We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
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JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
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• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
2. Corporate background
Provis, a division of Promed to be launched in India
Promed is a global research-based health care company
Starting with a team of few people 21 years back, Promed
has over 500 professionals in R&D, manufacturing, Sales &
Marketing.
Promed is committed to provide innovative products and
services meeting global quality standards which meet or
exceed customers needs and expectations
Promed Group always adheres to established quality
standards which are reviewed continually for improvement.
3. International quality standard ophthalmic products which
are equal to or better than the best International Companies.
o Promed manufacturing plants are validated to US FDA standard.
o High quality raw materials used for products development those are from
validated international sources.
Strong R&D in place to develop products as per markets
need & ability to bring them at faster pace.
o Developed advance products in disease segment like Glaucoma & OSD.
World-wide presence with expertise in Ophthalmology of
over two decades.
o Currently ranked no. 2 in the ophthalmic market in Russia (Source: RMBC MAT
Dec. 2009)
First time in India introducing ‘Preservative free’ single dose
unit pack (Unims) in most therapeutic area.
o Also adding value by introducing 15ml Multidose containers for artificial Tears.
4. Launch plan
Pre-launch:
Announcement mailers
◦ 1st on 1st September
◦ 2nd on 10th September
◦ 3rd on 20th September
Detail aid & Corporate brochure
◦ Company brochure & VA (8 Pager)
5. Objectives
Pre-launch Communication
To introduce PROMED (PROVIS) in India as an internationally
acclaimed company that believes in pursuing excellence by
adopting global quality standards & innovating new products
To make doctors aware of a new innovative, global standard
and quality products in Ophthalmology is coming in Indian
market
Global quality standards and innovative products can depict
by using plant photographs in India.
Provide a retention value and innovation to all the inputs
6. Mechanism / Strategy
Our aim for the initial communication is to send the doctor
inputs which has retention value and can remain on his table
We therefore send him teasers as cards with interesting and
engaging information that can hold his attention.
We also send an acrylic stand along with the first card to
keep the card on his desk
These cards will go under a ‘desktop series’ name that has a
good recall value
e.g. ‘Leaders in Ophthalmology must-haves’
The purpose is to enable the MR to continue giving such
cards in the form of brand reminders even after the initial
communication is over.
7. Media
Teasers will go as front-back cards.
An acrylic stand is provided with the first teaser.
The cards are sent as direct mailers for the doctor to place in
the stand.
This ensures retention of the inputs at the doctor’s end.
After VA is revealed, the MR can place new cards on every
visit.
8. Proposed concepts
Concept 1:
‘Different views… one VISION’
The new ophthalmic division is a collective dream and effort of all those
at Promed. While the corporate has many values, perspectives and
ideologies, it upholds one combined vision – Provis. This vision is the result
of unusual perception and intelligent foresight.
The views in question are those related to good quality, dedication to
innovation and excellence.
This theme also communicates the ‘standardized quality’ aspect of its
products globally.
9. Proposed concepts
Concept 1:
‘Different views… one VISION’
Visual Treatment –
The theme is communicated by using ambigrams.
An ambigram is a typographical design or art form that can be read not
only in its form as presented, but also from another viewpoint, direction,
or orientation. One can read it in 360 degree.
We write the values or ‘views’ of Promed / Provis in the form of an
ambigram to convey the above message.
10. Proposed concepts
Concept 1:
‘Different views… one VISION’
Creative Execution –
For the teasers, we write the values or ‘views’ as ambigram, followed by a
message – ‘Different views, one Vision’
coming soon…
The back has an image of the plant in India, with a message / quote based
on the word that appears in front, in order to co-relate the two.
11. Proposed concepts
Concept 1:
‘Different views… one VISION’
Campaign Extension –
The above thought can be modified and communicated in different ways
to extend the campaign, e.g. an extension of the ambigram would be a flip
illusion (two faces / images as one. A different view shows a different face
or image)
One image which has more than one meaning.
e.g.
12. Proposed concepts
Concept 1:
‘Different views… one VISION’
Campaign Extension –
Later, we can focus on different attributes that add to the company’s
values, e.g. ‘An eye for detail’.
Inputs that ask the doctor to find
an object / word in a clutter, etc.
Or different kinds of optical illusions
can be used to add to the theme.
Only professional
For example: In the given image, with vision can find a
there is one different pair of cubes and different pair
we ask doctors to find it.
13. Proposed concepts
Concept 2:
‘The next big thing in ophthalmology’
The world is constantly innovating and re-inventing itself. Every innovation
sets off a trend which makes a mark somewhere in history.
We dig out interesting trends that were introduced through the
centuries, tracing events that added to the bulk of knowledge about eyes
and vision, eventually co-relating Provis as another initiative that will make
a mark in history.
14. Proposed concepts
Concept 2:
‘The next big thing in ophthalmology’
Visual Treatment –
The teasers highlight different innovations or trends that were set off in
different parts of the world at different points of time.
The message will then flow to the ‘Provis revolution’ which we want the
reader to be a part of.
The disconnect in the matter will compel the reader to ponder and
associate the two – which will establish Provis as yet another innovation at
present.
15. Proposed concepts
Concept 2:
‘The next big thing in ophthalmology’
Creative execution –
The look & feel will be a marriage between the old and the new – a sort of
fusion.
While one side of the teasers will depict old events, the other will show an
image of the Provis plant, with a message – Join the Provis Revolution, the
next big thing in eye care.
e.g.
Front: ‘1600 BC… The egyptians made the first eye friendly dye for eye
make up’
Back: ‘2011… Join the Provis revolution, the next big thing in eye care’
16. Proposed concepts
Concept 3:
‘Window to a new world of eye care’
The eyes are the windows to the soul… as well as windows to the world.
Knowing them better provide a clearer, deeper view into the world around.
We give little snippets about these precious windows… a greater insight
into the mysteries of the eyes will lead to a new world of eye care.
By sharing little known facts, we pass a message – ‘We understand the
eyes like no one’.
17. Proposed concepts
Concept 3:
‘Window to a new world of eye care’
Creative execution –
Little known facts presented in a unique manner appear on one side of
the teasers, while the other side gives a glimpse of the Provis plant with
the company values.
E.g. 1
card front – ‘Eyes are composed of more than two million working parts.
card back – ‘We understand the eyes like no one.
Coming soon… the window to a new world of eye care’
E.g. 2
Card front – ‘Eyes utilize 65% of all the pathways to the brain’
card back – ‘We understand the eyes like no one.
Coming soon… the window to a new world of eye care’
18. Proposed concepts
Concept 4:
‘Qualities of Legends of Ophthalmology’
A simple communication to co-relate good qualities of an ophthalmologist
with the qualities of Provis and its products.
As teasers, each card carries an effective habit of an ophthalmologist.
Correspondingly, on the back will be a great quality Provis, as an eye care
company, possesses.
We communicate the essence of Promed’s values like internationally
standardized products, commitment to innovation through R&D, etc.
19. Proposed concepts
Concept 4:
‘Qualities of Legends of Ophthalmology’
Creative execution –
The teaser series can be titled ‘5 effective habits of an ophthalmologist’.
The topics are attention grabbing and something the doctor would like
to keep on his table.
As an extension, additional cards or posters can be given to the doctor
carrying tips on e.g. ergonomics etc.
20. Approved concept
Concept 2:
‘The next big thing in ophthalmology’