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Marathon brandguide 10 march
The document provides an overview of the Marathon brand including: - The company has over 8 decades of experience in real estate and a large land bank in Mumbai. - Key values include integrity, transparency, and customer delight. The brand is perceived as credible and trustworthy. - Past projects demonstrate innovations like the first residential tower with a helipad. Current projects span commercial, residential, and affordable housing sectors. - The brand positioning emphasizes deploying latest technologies. The target audience includes middle to high-income individuals. Communications include print ads, emails, and emphasis on the earthy brown color scheme representing the construction industry.
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Marathon brandguide 10 march
- 1. BRAND GUIDE Jasmeet Singh Warraich jasmeet.warraich@gmail.com
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- 4. Sector - Private Sector No of Employees – xxx Turnover in Crs – xx
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- 6. Personnel Designation Qualification Joining year Mr. Ramniklal Shah Chairman B.Sc, B.Ed, M.Ed 1969 Mr. Chetan Shah Vice Chairman B.Tech, M.S. (USA) xxxx Mr. Mayur Shah Managing Director B.E. M.S. (USA) xxxx
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- 9. A century oldlegacy to be Ahead of Time Though the group was founded in 1969 by Ramniklal Shah, an educationist, the seed of redefining values was sown by his father the late Zaveribhai Shah.
- 10. Founded on principlesof Trust and Transparency Walking on the footsteps of the father, Ramniklal Shah too redefined values when he founded Marathon Group in 1969. A teacher by profession, Ramniklal Shah would stick to his principles of truth and fairness. He laid foundations of Marathon Group on Transparency and Trust. Innovation, for him, has always been the keystone of Marathon Group ever since its inception.
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- 12. has become habitual AtMarathon Group innovations do not happen by accident, they have mastered the skill of innovations to the extent that it has become a habit. The Marathon Group is credited with developing the first building to have a helipad on its top (Marathon Heights, Worli, 1997).
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- 14. Marathon Realty, atrusted real estate development group of Mumbai building faith in the hearts of people through quality and innovative offerings. The group has built many benchmarking projects; some are awarded for best planning, construction and technology.
- 15. Completed over 70projects in India The Group’s ongoing projects are spread over 28 lakh sq. ft. in Mumbai.
- 16. Retail High-RiseResidences Marathon caters to the Townships lifestyles of all classes and masses Corporate & IT Parks
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- 18. VISION Aim for 6.5 times in revenue & 5 times in area construction Enter top 5 in customer satisfaction in Mumbai Metropolitan Region(MMR) Be the most trusted developer in MMR Achieve best-in-class design Gain position in top 5 employee engagement in MMR MISSION To be on a path of constant innovation, of setting new benchmarks in the Indian Real Estate Industry
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- 20. IDEAL LOCATION Choice ofgood location that appreciates and brings growth in years to come IDEAL MASTER PLANNING Efficient master planning helps utilise area effectively increasing utility, while reducing wastage to minimum LATEST CONSTRUCTION TECHNOLOGY Leak & earthquake resistant structures built from latest maven technology IDEAL PRODUCT DESIGN Proper emphasis on a viable product mix that encapsulates all the benefits at one go IDEAL MARKETING SUPPORT Clear focus on pre-sales, sales and after sales support to facilitate decision making IDEAL MAINTENANCE SUPPORT Equal importance to premises maintenance with special yellow brigade to take off the worries of regular and timely maintenance
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- 22. MIVAN Aluminum shuttering Thetechnology introduced for the first time in India by Marathon Group as a developer such as Aluminum Shuttering that ensures Leak-proof, Earthquake resistant structures along with speedy construction and quality delivery, which has been implemented in Marathon NextGen Era, Lower Parel in 2002,
- 23. PERI technology PERI Tabletechnology ensuring structural uniformity in high rise buildings have become benchmark in the construction Industry. This technology has been implemented in Marathon Futurex, Lower Parel in 2009
- 24. Fibre Reinforced StuccoPaints To make the exterior more durable the Marathon Group has been using Fibre Reinforced Stucco paint, which is flexible as it expands to heat and contracts during cold conditions without cracking.
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- 26. 1922 Marathon Group's patriarch – the late Zaverbhai Ramji Shah- planned and executed 550 acres of land in Mulund in association with German Architects - Carter & Crown. He introduced the concept of town planning in his project and well defined town planning of Mulund inspired Chandigarh to follow suit. 1972 Marathon built Marathon Poonam, one of the first 7 storey buildings in Mulund with a lift. Till then lift as an essential utility in buildings was not common in eastern suburbs of Mumbai.
- 27. 1990 Marathon Group constructed Marathon Antariksh, Mulund's first high-rise building. 1997 Marathon Heights, the first highrise building in India to be equipped with a helipad on the top was awarded 'The Best Residential Project of the Year – 1999 by Accommodation Times (A Times of India publication).
- 28. 1999 Marathon Heritage, Vikhroli, was chosen by Canara Bank over 37 other competing projects, to house its employees. 2004 Marathon Group constructed Marathon NextGen Era, one of India's tallest residential towers.
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- 30. Marathon Heights, thefirst residential tower in India with a helipad, was awarded 'The Best Residential Project of the Year - 1999' by Accommodation Times. Marathon NextGen Innova won the award for the ‘The Best Commercial Project of the Year 2006-07’ by Accommodation Times. The Marathon has been nominated for international LEED Gold certification for its Futurex project (One of the tallest commercial tower in India) at Lower Parel because of its Green Initiative
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- 32. 1969 Marathon built Dr. Radhakrishna Nagar Teachers Housing Society in Mulund on a no-profit basis. 1970 The Group volunteered to construct V. P. M. Kannada School in Mulund East.
- 33. 1971 We partnered with Shri. Mahila Gruh Udyog (Lijjat) to offer flats to people with an income of less than Rs. 500/- p.m. 1993 Marathon volunteered and rebuilt 100 homes free of cost to rehabilitate villagers affected by earthquakes in Latur, Bhujpur and Kutch.
- 34. 2002 2004 Renovated and beautified Mulund Beautified the Eastern Express Railway Station in Mumbai. Highway in Mumbai.
- 35. 2005 MARATHON MUIP Marathon MUIP(Mumbai Urban Infrastructure Project) at Kanjurmarg was a SRP (Slum Rehabilitation Project) executed during the development of JVLR (Jogeshwari - Vikroli Link Road) in order to rehabilitate people who lost their homes falling under the proposed project of road development. This project was completed in record time and was awarded the Certificate in the presence of Honourable Smt. Sonia Gandhi, for offering economical homes.
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- 37. MARATHON BRAND DNA BrandPromise Brand Strength Brand Values Brand Identity Brand Perception Brand Engagement Brand Association
- 38. MARATHON BRAND DNA BrandPromise Brand Strength Brand Values Brand Identity Brand Perception Brand Engagement Brand Association
- 39. MARATHON BRAND DNA BrandPromise Brand Strength Brand Values Brand Identity Brand Perception Brand Engagement Brand Association
- 40. MARATHON BRAND DNA BrandPromise Brand Strength Brand Values To give customers the best in terms of quality, service and deliver long term benefits. Brand Identity Brand Perception Brand Engagement Brand Association
- 41. MARATHON BRAND DNA BrandPromise Brand Strength Brand Values Brand Identity Brand Perception Brand Engagement Brand Association
- 42. MARATHON BRAND DNA BrandPromise Brand Strength Brand Values Brand Identity Brand Perception Brand Engagement Brand Association
- 43. MARATHON BRAND DNA BrandPromise Brand Strength Over 8 decades of real estate experience Brand Values Techno-savvy company Impressive Land Bank in MMR region at strategic Brand Identity locations keeping in mind the future prospects Complete portfolio from affordable housing to ultra Brand Perception premium Brand Engagement Brand Association
- 44. MARATHON BRAND DNA BrandPromise Brand Strength Brand Values Brand Identity Brand Perception Brand Engagement Brand Association
- 45. MARATHON BRAND DNA BrandPromise Brand Strength Brand Values Brand Identity Brand Perception Brand Engagement Brand Association
- 46. MARATHON BRAND DNA BrandPromise Brand Strength Brand Values Integrity & Transparency Creating Customer Delight Brand Identity Create Happiness for Each Other Continuous Improvement Brand Perception Respect resources & Create Exponential Value Brand Engagement Respectful, Commitment and Fairness Brand Association
- 47. MARATHON BRAND DNA BrandPromise Brand Strength Brand Values Brand Identity Brand Perception Brand Engagement Brand Association
- 48. MARATHON BRAND DNA BrandPromise Brand Strength Brand Values Brand Identity Brand Perception Brand Engagement Brand Association
- 49. MARATHON BRAND DNA BrandPromise Brand Strength Brand Values Credible Developer Brand Identity Trustworthy Techno-savvy Brand Perception Reliable Brand Engagement Brand Association
- 50. MARATHON BRAND DNA BrandPromise Brand Strength Brand Values Brand Identity Brand Perception Brand Engagement Brand Association
- 51. MARATHON BRAND DNA BrandPromise Brand Strength Brand Values Brand Identity Brand Perception Brand Engagement Brand Association
- 52. MARATHON BRAND DNA BrandPromise Brand Strength Brand Values People perceive it as one of the most reliable & Brand Identity trustworthy developers. Brand Perception Brand Engagement Brand Association
- 53. MARATHON BRAND DNA BrandPromise Brand Strength Brand Values Brand Identity Brand Perception Brand Engagement Brand Association
- 54. MARATHON BRAND DNA BrandPromise Brand Strength Brand Values Brand Identity Brand Perception Brand Engagement Brand Association
- 55. MARATHON BRAND DNA BrandPromise Brand Strength Rational Route: Technological-driven company Brand Values setting higher standards of living. Brand Identity Brand Perception Brand Engagement Brand Association
- 56. MARATHON BRAND DNA BrandPromise Brand Strength Brand Values Brand Identity Brand Perception Brand Engagement Brand Association
- 57. MARATHON BRAND DNA BrandPromise Brand Strength Brand Values Brand Identity Brand Perception Brand Engagement Brand Association
- 58. MARATHON BRAND DNA Competitors Product Brand Attributes Brand Promise DLF Corporate & IT Parks Brand Strength Lokhandwala Godrej Properties Retail Townships Brand Values Kalpa-taru Real estate Rustomjee Ackruti City Brand Identity MARATHON Nahar Group Reliable Value for money Brand Perception Comfort Trust Rise Residences Acme Group Ajmera Realty Brand Engagement DB Realty Construction Intelligence / Innovation Brand Association
- 59. MARATHON BRAND DNA BrandPromise Brand Strength Brand Values Brand Identity Brand Perception Brand Engagement Brand Association Brand Association
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- 61. MARATHON BRAND DNA BRANDPOSITIONING USP Deploying latest technology TG Sec B, Sec A & A+ Statement Redefining real estate Redefining Infrastructure
- 62. MARATHON BRAND DNA BRANDPERSONA COLOUR Earthy brown colour – It signifies basic roots and down to earth philosophy. It is colour of brick, an element of earth that represents construction industry CHARACTER Leadership, pioneer in field of real estate LOGO MANDOTARY: Marathon unit has to be presented in all communications as per brand guidelines.
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