As a guest to a graduating class of Advertising students at Algonquin College, these slides focus on how to most effectively use social media to land a job after graduation.
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
3 Ways Social Media Can Help the New Graduate with Job-Hunting
1. Landing a Job after Graduation:
3 Ways Social Media Can Help
Julie Harrison
October 21, 2014
(slides will be made available on SlideShare)
2. #1: Networking
Networking
requires patience,
a long-term
outlook, and an
open mind
3. Start with listening …
What issues or topics are
they talking about,
passionate about, angry
about?
4. Using LinkedIn to its full advantage
Join LinkedIn groups: track the
discussions and attend in-person events
shared by the group
Follow target companies: note events,
news releases and any new job openings
Create your own group!
5. Using Twitter to its full advantage
Follow hashtags related to your industry
(#advertising #marketing #ottawajobs
#ottawa, etc)
Follow target companies
Follow industry magazines and
publications
Follow key executives
6. #2: Branding
More than 50% of
recruiters use the
internet to search
for candidates.
Will they like what
they see if they
find you? Photo credit: workopolis
7. Portray a professional brand
Good quality headshot
Complete profiles with no grammar or
spelling mistakes
Blog or tumblr focused on industry issues
Careful postings to all social networks
11. Do you know how to …
Develop a social media
strategy
Buy Ads on Facebook,
LinkedIn, Twitter
Manage multiple social
media accounts
Find and analyze data
from ads
12. Then learn!
Online articles and how-to’s
In-person professional
development courses offered
by industry associations
(CMA, CPRS, IABC)
Conferences and workshops
(WordCamp, BConnected,
etc)
Professional certification
(hootsuite, Algonquin, etc)
14. “I’m a great believer in luck, and I find the
harder I work, the more I have of it.”
–Thomas Jefferson
15. Questions? Shoot!
Find me off campus:
Twitter: @coffeewithjulie
Julie.communicate@gmail.com
Find me on campus:
harrisj4@algonquincollege.com
Woodroffe campus, Room B246
Editor's Notes
Slides are available online.
Questions are welcome during as well as after the presentation.
There is no cut-off time for questions! You can contact me in two days or two months from now.
I don’t know all the answers. Please jump in and add your experience too.