Social Media Marketing for REALTORS®<br />Presented by<br />Anthony Ebright<br />Sales Manager, Home Mortgage Consultant <...
Agenda<br /><ul><li>What is a Brand?
Where do we look for information online?
What is Social Media?
Social Media Search Engines
Top Realtor® Objections to Social Media Marketing
Questions Realtors® Must Answer About Social Media Marketing
Social Media Marketing Tools for Realtors®
10 Steps to Kick Start Your Real Estate Social Media Marketing Plan!
Bonus Steps to Kick Start Your Real Estate Social Media Marketing Plan!
Q & A</li></ul>1<br />1<br />
What is a brand?<br /><ul><li>A Brand is the personality that identifies a product, service or company (name, term, sign, ...
The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. -Wikipedia</li...
Example:Anthony Ebright, Home Mortgage Consultant – Wells Fargo Home Mortgage<br />You can find me on Google or on:<br />w...
Conforming, Super Conforming, High Balance and Jumbo Lender
FHA and VA Specialist
Sonoma County Wine Country Local
Teacher and Coach
Branding and Marketing Mentor
Real Estate Agent’s Advocate
Cyclist
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Social Media Marketing for REALTORS®

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Social Media Marketing for REALTORS®

This is a culmination of my class course for real estate agents in Sonoma County. Normally, I teach this class with a live demostration and the dry eraser board, but I wanted to "upgrade" my class with a nice powerpoint presentation. I hope you enjoy.

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  • WE ARE PROVIDERS OF BANK GUARANTEE AND SBLC,LOAN ETC. CONTACT US: Thanks in anticipation. Yours faithfully Claudiu Druia. FOR: FITZROY FINANCIAL LIMITED Tel: +44(0) 203-514 0567 Email: fitzroyfinancelimited@gmail.com
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Social Media Marketing for REALTORS®

  1. 1. Social Media Marketing for REALTORS®<br />Presented by<br />Anthony Ebright<br />Sales Manager, Home Mortgage Consultant <br />Wells Fargo Home Mortgage<br />www.anthonyebright.com<br />Copyright © 2010 Anthony Ebright<br />
  2. 2. Agenda<br /><ul><li>What is a Brand?
  3. 3. Where do we look for information online?
  4. 4. What is Social Media?
  5. 5. Social Media Search Engines
  6. 6. Top Realtor® Objections to Social Media Marketing
  7. 7. Questions Realtors® Must Answer About Social Media Marketing
  8. 8. Social Media Marketing Tools for Realtors®
  9. 9. 10 Steps to Kick Start Your Real Estate Social Media Marketing Plan!
  10. 10. Bonus Steps to Kick Start Your Real Estate Social Media Marketing Plan!
  11. 11. Q & A</li></ul>1<br />1<br />
  12. 12. What is a brand?<br /><ul><li>A Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to… Customers, Staff, Investors etc. – Wikipedia
  13. 13. The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. -Wikipedia</li></li></ul><li>You are a Brand!<br />What are you doing to promote your Brand?<br />
  14. 14. Example:Anthony Ebright, Home Mortgage Consultant – Wells Fargo Home Mortgage<br />You can find me on Google or on:<br />www.anthonyebright.com<br />www.facebook.com/anthonyebright<br />www.linkedin.com/anthonyebright<br />www.activerain.com/anthonyebright<br />www.twitter.com/anthonyebright<br />What I want you to know about me:<br /><ul><li>20 Years Experience in Mortgage Lending
  15. 15. Conforming, Super Conforming, High Balance and Jumbo Lender
  16. 16. FHA and VA Specialist
  17. 17. Sonoma County Wine Country Local
  18. 18. Teacher and Coach
  19. 19. Branding and Marketing Mentor
  20. 20. Real Estate Agent’s Advocate
  21. 21. Cyclist
  22. 22. Apple Inc. / Mac/ Iphone/ Ipad Lover
  23. 23. All Around Cool Nerd</li></li></ul><li>Where do we look for information online?<br />
  24. 24. Source: PRWeek and PR Newswire, “2010<br />PRWeek/PR Newswire Media Survey.” April 1, 2010<br />–www.eMarketer.com<br />
  25. 25. The Most Popular Web Sites In The US<br />
  26. 26. What is Social Media?<br /><ul><li>Social Media is a internet based tool for people to actively connect and share content with each other which is either self generated or professional created. – wikipedia
  27. 27. Social Media is like word of mouse marketing</li></ul>Image: jscreationzs / FreeDigitalPhotos.net<br />8<br />8<br />
  28. 28.
  29. 29.
  30. 30.
  31. 31. Social Media Search Engines<br /><ul><li>48ers.com
  32. 32. BingSocial.com
  33. 33. Facepinch.com
  34. 34. Folowen.com
  35. 35. Google.com
  36. 36. KGBpeople.com
  37. 37. Kurrently.com
  38. 38. Samepoint.com
  39. 39. Searchwiki.com
  40. 40. Snitch.name
  41. 41. SocialMention.com
  42. 42. Spokeo.com
  43. 43. Wink.com
  44. 44. WhosTalkin.com
  45. 45. yoName.com</li></li></ul><li>Top REALTOR® Objections to Social Media Marketing<br /><ul><li>I don’t have the time!
  46. 46. I don’t know where to begin
  47. 47. I don’t know what to talk about
  48. 48. I don’t want to deal with the noise
  49. 49. I’m concerned about my privacy
  50. 50. I’m intimidated by the technology
  51. 51. There’s too much competition
  52. 52. There’s not enough ROI</li></li></ul><li>Questions REALTORS® Must Answer About Social Media Marketing <br /><ul><li>Who are you?
  53. 53. What are your goals for your brand?
  54. 54. What does your brand represent?
  55. 55. Who’s your audience?
  56. 56. Where’s your main website?
  57. 57. What tools are you going to use to drive traffic to your website?
  58. 58. How much interaction are you planning on having with your audience?
  59. 59. How are you going to measure your branding effectiveness?
  60. 60. How much time are you going to dedicate to this?</li></ul>14<br />14<br />
  61. 61. Top Social Media Tools For REALTORS®<br />15<br />
  62. 62. 10 Steps to Kick Start Your Real Estate Social Media Marketing Plan!<br /><ul><li>Get a notebook!
  63. 63. Write your profile in your notebook, then use a text editor.
  64. 64. Set up your Social Networks: Facebook, Linkedin, Twitter, Youtube, etc.
  65. 65. Set up your Blog – Use Activerain, Wordpress, or Blogger
  66. 66. Set up your Hootsuite Account to manager your profiles
  67. 67. Use Google Alert or StepRep to monitor your brand
  68. 68. Put your profiles on your signature line
  69. 69. Set up an email & snail mail campaign
  70. 70. Get a Contact Management Program
  71. 71. Ask for the business</li></ul>16<br />
  72. 72. Bonus Steps to Kick Start Your Real Estate Social Media Marketing Plan!<br /><ul><li>Get a camera and start taking pictures!
  73. 73. Join Flickr and Picnik
  74. 74. Title your photos!
  75. 75. Get a Smart Phone!
  76. 76. Join online groups, see what’s being said
  77. 77. Participate in the conversation
  78. 78. Share your ideas and your experiences – Be Transparent!
  79. 79. Write quality content, not quantity – Be the expert.
  80. 80. Meet your “friends” face to face
  81. 81. Set goals for what you want to accomplish
  82. 82. Time Block for Consistency</li></ul>17<br />
  83. 83. Q & A<br />
  84. 84. Thank You For Your Time!<br />19<br />19<br />
  85. 85. More Questions?<br />You can connect with me:<br />Anthony Ebright, Sales Manager<br />Wells Fargo Home Mortgage<br />Office: 707-521-4033 <br />Mobile: 707-548-0752<br />Work: www.anthonyebright.com<br />Facebook: facebook.com/anthonyebright<br />Linkedin: linkedin.com/anthonyebright<br />Blog: activerain.com/anthonyebright<br />Twitter: twitter.com/anthonyebright<br />Email: anthony.d.ebright@wellsfargo.com<br />Copyright © 2010 Anthony Ebright<br />

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