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Social Media Workshop Bc2010


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Social media workshop delivered at the JCI Baltic Conference 2010.

Published in: Technology, Business
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Social Media Workshop Bc2010

  1. 1. Pimp Your Social Media Facilitated by Ilze Augstkalne
  2. 2. Social media Definition Social media – organic Online Conversation! Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis.
  3. 3. What Social Media Is and What Social Media Is Not What social media is: 1) Conversation Social media and social marketing is all about two-way communication . 2) Commenting You should actively comment on conversations. 3) Community Go where your existing and potential customers are talking and engage them. 4) Collaboration This should be key to any professional , especially when launching a new product or service . Your customers could be anyone. Who better to solicit feedback and ideas about your product than the ones who are already using it? 5) Contribution You need to contribute before you can ask for something in return.
  4. 4. What Social Media Is and What Social Media Is Not What social media is not : 1) Social Media isn’t easy. Social media takes time and plenty of it. It takes commitment and also an understanding of how things work. 2) Social Media isn’t the end all solution for everybody / every business . 3) Social media isn’t about list building and Friending hundreds to thousands of people . 4) Social media isn’t a "set it and forget it" type of medium .
  5. 5. Social media and personal branding <ul><li>Why to choose </li></ul><ul><li>- To promote yourself / your brand </li></ul><ul><li>- To get to know people </li></ul><ul><li>- It is for free ... almost </li></ul><ul><li>- To boost your online image </li></ul><ul><li>2. Which media to choose </li></ul><ul><li>- LinkedIn for professional image / contacts / information </li></ul><ul><li>- Facebook for social image / contacts </li></ul><ul><li>- Twitter for sharing thoughts / activities </li></ul><ul><li>3. Strategy for the chosen media </li></ul><ul><li>Goal (achievements / image) </li></ul><ul><li>Ideal audience / community (type; how many) </li></ul><ul><li>Possibilities / tools </li></ul><ul><li>Time management </li></ul><ul><li>Promotion of the social account </li></ul>
  6. 6. Twitter <ul><li>Microblog – used for 1-2 sentences (up to 140 characters) </li></ul><ul><li>What you can DO with Twitter: </li></ul><ul><li>Share timely information </li></ul><ul><li>Spread useful links </li></ul><ul><li>Build credibility and influence – image of expert </li></ul><ul><li>Personify your brand </li></ul><ul><li>Follow other experts </li></ul><ul><li>Do </li></ul><ul><li> - Choose 1-2 goals for each account </li></ul><ul><li>- Create new content regularly </li></ul><ul><li>- Actively engage other Twitterers </li></ul><ul><li>Don`t </li></ul><ul><li>- Don`t promote your service/product all the time </li></ul><ul><li>promote yourself by building community, communications </li></ul><ul><li>- Get too addictive </li></ul>
  7. 8. More tips about Twitter - Picture and name ... Keep purpose in mind! - Limit the number of “me too” - Do not follow everyone - Define your ideal audience What to Tweet about: - I nteresting article / book / news - I f you have a question - Related videos / pictures - Events you are going to attend / suggest - T alk what you are passionate about
  8. 10. Facebook / LinkedIn <ul><li>Microsites </li></ul><ul><li>What you can DO with Facebook / LinkedIn: </li></ul><ul><li>Create online profiles / create public image </li></ul><ul><li>Share photos, video and audio links </li></ul><ul><li>Share what you are doing </li></ul><ul><li>Send private messages </li></ul><ul><li>Learn more about people and organi z ations </li></ul><ul><li>Join groups and get fans </li></ul><ul><li>Do </li></ul><ul><li>- Create a page to promote your brand </li></ul><ul><li>- Encourage discussion and participate frequently </li></ul><ul><li>Don`t </li></ul><ul><li>- Create a page and fail to maintain it </li></ul><ul><li>- Spam your friends/fans with too frequent messages </li></ul><ul><li>- Post false information </li></ul>
  9. 11. Strategy for Twitter / Facebook / LinkedIn Work in groups Owner of a business (production of eco toys for kids) Production in Latvia Selling in Baltics Would like to expand to other countries Strategy for a social media Goal (achievements / image) Ideal audience / community (type; how many) Name / picture Possibilities / tools Time management Promotion of the social account
  10. 12. Have pimping results in social media!  Ilze Augstkalne Marketing professional, IT industry Project management, teamwork trainer Mobile Guide in Riga owner ( Contact:; +371 29150090 Get connected: LinkedIn, Facebook Follow: