How Social Media can jump start your career

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  • Started as an intern at FAU – media relations officeWorked through grad school – gained most of my experience in the PR fieldStarted at Palm Beach State as a writer Promoted to digital media specialist (the first one at the College)
  • It is now recommended that you use GEORGIA font for your resume. Since almost all resumes are submitted digitally, you should use a font that is easy to read on a screen.
  • The modern resume is more like a profile that focuses on the benefits an employer would gain from hiring you. Although time consuming, custom write your resume so that your accomplishments are written specifically for the job responsibilities.
  • Make your resume interactive. Photos add personality. Videos make the reader connect with your “brand”. Tell the employer WHY you’re best for the job; Describe VALUE you can bring. You will stand out!
  • Career Center FB has job listings, tips, lots of GREAT information.
  • Enough said. Make your online profiles PRIVATE.
  • Inappropriate photos or comments; drinking/drug references; negative comments about previous employer.
  • Samples of your work, express a more creative and fun, but still professional side, link to all of your online sites from one site.
  • LinkedIn – a social media platform for PROFESSIONAL networking. Don’t just create a LinkedIn profile, but engage in it.
  • Twitter – Follow your interests. Get instant updates from your friends, industry experts, favorite celebrities, and what’s happening around the world.
  • Facebook – connect and share with the people in your life. That line between social and professional gets blurry and I'm not sure how, and when, you should draw it, especially when you're job searching.
  • Be an “open book” with your professional thoughts and desires.
  • How Social Media can jump start your career

    1. 1. How Social Media can jump start your career<br />(…or kill it)<br />Diana Paliuca<br />TishSailer<br />College Relations & Marketing<br />
    2. 2. Diana Paliuca, <br />Digital Media Specialist in the office of College Relations and Marketing (district)<br />Bachelor of Arts in Public Communication from Florida Atlantic University<br />Master of Science in Mass Communication from Lynn University<br />Background<br />
    3. 3. TishSailer, <br />Web Communications Coordinator in the office of College Relations and Marketing (district)<br />Bachelor of Arts from Barry University<br />Master of Science from Barry University<br />Background<br />
    4. 4. “Times, they are a’changin’. Actually, make that Times New Roman.”<br /> -PR Daily<br />Georgia:<br />Designed to be read {easily} on screens and<br />is available on any computer.<br />The Job Hunt<br />
    5. 5. Themes and Storylines<br />Books have plots to tell a story<br />Resumes should have themes to tell the story<br />What are you known for? <br />What are your relevant career accomplishments?<br />The Job Hunt<br />
    6. 6. Be Creative and Innovative<br /><ul><li>Embed a professional photo.
    7. 7. Include hypertext links to your online portfolio, writing samples or other supporting materials.
    8. 8. Add a short video.
    9. 9. Still write a cover letter and include </li></ul>work experiences and accomplishments.<br />The Job Hunt<br />
    10. 10. Use Social Media to search for jobs<br />Palm Beach State College Boca Career Center Facebook page (click Careers tab)<br />LinkedIn.com<br />Twitter.com – with a link to your LinkedIn or blog<br />Jobster.com<br />MyWorkster.com<br />Numerous websites to search for jobs!<br />The Job Hunt<br />
    11. 11. http://youtu.be/JmukelUppDE<br />
    12. 12.
    13. 13. Career Success<br />Create a personal brand<br />Free advertising for yourself<br />Directly connect with hiring managers<br />Maintain an online identity<br />People can seek you out<br />Share your resume<br />Stick to sites that relate to your industry<br />Establish a relationship before job search<br />Be responsive and stay engaged<br />Social Media Sites<br />
    14. 14. Google yourself.<br />Start a blog and keep up with it.<br />Make a free online portfolio through weebly.com (easy drag and drop). <br />Always engage!<br />Helpful Tips<br />
    15. 15. What to do on LinkedIn?<br />Update and monitor often<br />Professional photo<br />Ask for current recommendations<br />Don’t lie in your profile<br />It’s a virtual business card<br />This isn’t Facebook or Match.com<br />Social Media Sites<br />
    16. 16. What to do on Twitter?<br />Follow people at a company you’re interested in<br />Interact with them<br />Tweet industry tips, info<br />Retweet useful posts<br />Answer/ask questions <br />Social Media Sites<br />
    17. 17. I thought Facebook was just social…?<br />Be especially careful on Facebook<br />More information is shared about you<br />Tagging, friends open profiles <br />It showcases you as a whole person<br />In my opinion…stick to LinkedIn and Twitter for professional networking. <br />Keep Facebook private and keep checking your settings.<br />Social Media Sites<br />
    18. 18. Once you have an online presence and you’re ready for a job…<br />Let your network know you’re looking for a position<br />Decide what kind of opportunity interests you.<br />Interact with companies you want to work for<br />Ask for recommendations or referrals<br />Social Media Sites<br />
    19. 19. www.palmbeachstate.edu/SocialMedia.xml<br />to follow us<br />Email me: SocialMedia@palmbeachstate.edu<br />Download these slides: http://www.slideshare.net/SocialMediaPalmBeachState<br />Follow us on:<br />

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