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Social Media 101 Using Social Media to Advise, Connect & Promote


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Presented at the NAFSA Region X and Region XI 2008 Conferences by Penny Schouten and Mike Stone.

Session explained how international educators can use Blogs Facebook, Twitter, YouTube and other social media to advise, connect and promote.

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Social Media 101 Using Social Media to Advise, Connect & Promote

  1. 1. SOCIAL MEDIA 101:  Using Social Media to Advise, Connect, & Promote  Penny Schouten, Academic-Solutions Mike Stone, Abroad101
  2. 2. Welcome! <ul><li>Goal: Learn about social media: trends and practical uses </li></ul><ul><li>Twitter using @SM101 tag </li></ul><ul><li>Please remember to fill out evaluation! </li></ul>Meet the Presenters:
  3. 3. What is Social Media? …and how can you make it your (facebook) friend? <ul><li>The use of electronic & Internet tools to share & discuss information & experiences with others in more efficient ways. ( </li></ul><ul><li>Social media provides context , pictures, words, shared meaning & a number of other opportunities for people to gain understanding , and create relationships . (Wikipedia Discussion) </li></ul><ul><li>Web 2.0: Architecture of Participation </li></ul>“ Don’t fight the internet” - Eric Schmidt, CEO, Google
  4. 4. Real-World Example #1: Preparing for Today’s Presentation <ul><li>Google document </li></ul><ul><li>Skype conference call </li></ul><ul><li>Search YouTube for interactive media </li></ul><ul><li>Skype video chat </li></ul>
  5. 5. Blogging <ul><li>August 1999- is launched </li></ul><ul><li>2006- 160,000 new blogs/month (Wires News) </li></ul><ul><li>New Blog created every 16 seconds </li></ul>
  6. 6. Blogging: Some Examples… <ul><li>Education: Information about programs, housing, orientation, etc. </li></ul><ul><li>Announcements: Scholarships, info sessions, photo contests </li></ul><ul><li>Soft promotion </li></ul><ul><li>Building community </li></ul><ul><li>Feedback </li></ul>
  7. 7. “ Oh My Blog!” What to Avoid <ul><li>Successful business blogs have the kind of atmosphere you'd want in a networking event. They're opportunities for you to talk about your product and your industry, but also to listen and interact. </li></ul><ul><li>Reasons Blogs Fail: </li></ul><ul><li>Authors insist on moderating comments before publishing them. </li></ul><ul><li>Authors don't allow commenters to identify themselves with a url. </li></ul><ul><li>Authors don't respond to comments or participate in discussions </li></ul><ul><ul><li>taking place in the comments. </li></ul></ul><ul><li>Authors don't learn from or listen to commenters. </li></ul><ul><li> ( </li></ul>
  8. 8. Facebook/Myspace: Some Examples <ul><li>Education- Program info, housing, orientation, etc </li></ul><ul><li>Announcements </li></ul><ul><li>Build Community </li></ul><ul><li>Targeted Advertising (paid) </li></ul><ul><li>Photo Sharing </li></ul>
  9. 9. YouTube: Some Examples <ul><li>Education- program, housing info </li></ul><ul><li>Photo/Video contests </li></ul><ul><li>Destination information </li></ul>
  10. 10. Twitter: Some Examples <ul><li>Education- program/housing info </li></ul><ul><li>Customer Service- Comcast, Dell </li></ul><ul><li>Emergencies </li></ul><ul><li>Breaking News </li></ul>
  11. 11. Linkedin: Some Examples <ul><li>Education - info about programs, housing, orientation </li></ul><ul><li>Professional networking </li></ul><ul><li>Internships - link students to possible placement supervisors </li></ul>
  12. 12. Instant Messaging/ Chat <ul><li>Customer Service </li></ul><ul><li>Emergencies </li></ul><ul><li>Group Chats (orientation, info sessions) </li></ul>
  13. 13. Example: Abroad101 <ul><li>Focus Groups </li></ul><ul><ul><li>Students: Communicating online is like second nature to an increasingly tech-savvy generation </li></ul></ul><ul><ul><li>Parents: Safety, “Helicopter Parents” and the importance of inter-communication </li></ul></ul><ul><ul><li>Universities & Program Providers: Paper evaluations are inefficient, straggling student evaluation completion rates, difficult to gauge fit of programs that no students have previously attended </li></ul></ul><ul><ul><li>Interactivity + User-Generated Feedback = Web 2.0 Solution </li></ul></ul>
  14. 14. Why use Social Media? Convincing yourself and the ‘powers-that-be.’ <ul><li>Survey of 95 people on SECUSS-L listserv. </li></ul><ul><li>Results </li></ul><ul><li>30% of surveyed study abroad administrators were using web 2.0/social media </li></ul><ul><ul><li>Why not? “Don’t know what they are/too time consuming” </li></ul></ul><ul><li>20% use instant messaging to communicate with students and colleagues </li></ul><ul><li>30% have students blogging from abroad </li></ul><ul><ul><li>Why not? “Not sure how to set up and lack of man power” </li></ul></ul><ul><li>14% use Google Docs </li></ul><ul><ul><li>Why not? “Don’t know what it is/lack of training” </li></ul></ul>
  15. 15. The Marketing Power of Web 2.0
  16. 16. Group Scenarios <ul><ul><ul><li>1. You have a new study abroad program or new degree program. Which social media services could you use to get the word and how? </li></ul></ul></ul><ul><ul><ul><li>2. You process/sign I-20s and need to alert your international students that you will be away the week before winter break. </li></ul></ul></ul><ul><ul><ul><li>3. An emergency situation requires that you contact all 100+ students on your program in London. Phone lines are overloaded, so calling each student isn't effective. </li></ul></ul></ul><ul><li>4. A helicopter parent of a prospective or current student wants to know what types of activities are available with regards to program orientation and student activities once the program starts. Where can they find more information than what's on your website? </li></ul><ul><li>5. Your Dean of International Programs needs to discuss a sensitive student situation with you, the student advisor from your partner school in Brazil and a Brazilian student. The Dean is in Japan and you are in the US. The Brazilian student is in quarantine at a local hospital and only has access to a landline. You are a small school, your phone system is ancient and can barely handle person to person calls. </li></ul><ul><li>6. You are planning a pre-departure meeting for students, and you have one week to collect testimonials and media from students who are currently abroad to provide up-to date information to prospective students. </li></ul>
  17. 17. 3 Concluding Helpful Hints… <ul><li>Utilize social media to complement real world networking </li></ul><ul><li>Ask students to share their knowledge with you & each other </li></ul><ul><li>Have fun & make it your own! </li></ul><ul><li>Don’t be afraid of it </li></ul><ul><li>Start by following interests </li></ul><ul><li>Advertise your presence </li></ul>
  18. 18. Questions? <ul><li>Please leave your business cards! </li></ul><ul><li>Resources will be posted online at: </li></ul><ul><li>THANK YOU! </li></ul><ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul>