Social Media for Professional Development

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Social media is widely known for its involvement in connecting people and their personal lives, but the majority of social networks and digital media platforms can be used as professional development tools. This session designed specifically for Babson staff was intended to give a basic overview of these tools, how to use them for personal development and how to use them in connecting with students in one's role.

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  • #cooking #finances #timemanagement #leadership #fitness #influence #dreams
  • GB
  • this method should be used for both personal and corporate use. You can stagger these steps in parallel for each and learn about your product, service and market while engaging as an individual user. 
  • Social Media for Professional Development

    1. 1. Social Media for Professional Development Gene Begin M’07 Digital Marketing Director Babson College
    2. 2. What is Professional Development? Skills and knowledge attained for both personal development and career advancement; described as intensive and collaborative , ideally incorporating an evaluative stage (Wikipedia) What has social media done for your professional development? <ul><li>Twitterverse </li></ul><ul><li>Has helped maintain professional connections and provide opportunities to interact on an ongoing basis </li></ul><ul><li>Develop personal brand; work and home life has become the same if you want to use social effectively </li></ul><ul><li>Social Media makes professional development fun </li></ul><ul><li>Me </li></ul><ul><li>Researching latest developments, industry trends, and best practices </li></ul><ul><li>Connecting with like-minded individuals </li></ul><ul><li>Build confidence </li></ul>
    3. 3. Professional Development OLD SCHOOL <ul><li>NEW SCHOOL </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul><ul><li>Webinars </li></ul><ul><li>Podcasts </li></ul><ul><li>Blogs </li></ul><ul><li>Tutorials/Videos </li></ul><ul><li>Discussion Boards/Wikis </li></ul><ul><li>1 conference a year (online, in person or even via a hashtag!) </li></ul><ul><li>1 or 2 conferences a year </li></ul><ul><li>Industry or function magazines </li></ul><ul><li>HR workshops </li></ul><ul><li>Case Studies </li></ul><ul><li>Consultation </li></ul><ul><li>Coaching </li></ul><ul><li>Continuing Education </li></ul>
    4. 4. A shift in how people discover, read and share news, information and content (Wikipedia) Social Media… is more popular than e-mail. * *Mashable.com ** Time magazine Social Media And porn. **
    5. 5. <ul><li>Learn -  Learn your way around the space and discover how other users are utilizing the platform. </li></ul><ul><li>Interact  - Now that you have a sense of the space, use it more frequently and understand its intricacies. Communicate and be a part of the conversation. </li></ul><ul><li>Engage - Now that you've built relationships and have become knowledgeable of the space, share content and conversation that will engage your new connections. </li></ul>3 Steps to Social Media Use
    6. 6. Webinars/Video/Multimedia <ul><li>YouTube </li></ul><ul><ul><li>EDU </li></ul></ul><ul><ul><li>Channels and playlists </li></ul></ul><ul><ul><li>Live </li></ul></ul><ul><ul><li>Search </li></ul></ul><ul><li>Online Conferences & </li></ul><ul><li>Webinars </li></ul><ul><ul><li>Live </li></ul></ul><ul><ul><li>Recorded </li></ul></ul>
    7. 7. Blogs & Blog Readers <ul><li>Google Reader </li></ul><ul><li>Yahoo </li></ul><ul><li>MSN </li></ul><ul><li>Newsgator </li></ul><ul><li>NewsCrawler </li></ul><ul><li>Microsoft Outlook </li></ul>How to Use RSS Feeds http://www.videojug.com/film/how-to-use-rss-feeds
    8. 8. Twitter <ul><li>Micro-blogging information sharing network </li></ul><ul><li>Searches on twitter.com </li></ul><ul><li>Community learning? </li></ul><ul><li>Hashtags </li></ul><ul><li>#heweb #sachat #blogchat #highered </li></ul>
    9. 9. <ul><ul><ul><li>Twitter.com </li></ul></ul></ul><ul><ul><ul><li>Tweetdeck </li></ul></ul></ul><ul><ul><ul><li>CoTweet </li></ul></ul></ul><ul><ul><ul><li>HootSuite </li></ul></ul></ul><ul><ul><ul><li>EasyTweets </li></ul></ul></ul><ul><ul><ul><li>Tweetie </li></ul></ul></ul>Twitter Applications & Platforms <ul><ul><ul><li>Seesmic </li></ul></ul></ul><ul><ul><ul><li>Digsby </li></ul></ul></ul><ul><ul><ul><li>Echofon </li></ul></ul></ul><ul><ul><ul><li>Mobile – Twitter apps for iPhone & Android, UberTwitter, Twitterberry, etc. </li></ul></ul></ul>
    10. 10. Tweetdeck Example
    11. 11. Connecting with Students on Twitter <ul><li>Students with public profiles </li></ul><ul><li>Twitter: Mainly using for personal connections, but savvy networkers and social media influencers are catching on </li></ul><ul><ul><li>Status updates </li></ul></ul><ul><ul><li>Sharing of news and events </li></ul></ul><ul><li>Many organizations use as a marketing channel </li></ul><ul><ul><li>Babson Pulse (Life@Babson feed) </li></ul></ul><ul><ul><li>CAB </li></ul></ul><ul><ul><li>Babson Players </li></ul></ul><ul><ul><li>FME Businesses </li></ul></ul>
    12. 12. LinkedIn <ul><li>Links business professionals and businesses together </li></ul><ul><li>Individual profiles and groups </li></ul><ul><li>Ability to message without sharing personal contact info </li></ul><ul><li>Groups: </li></ul><ul><ul><li>common interests </li></ul></ul><ul><ul><li>stay informed and connected </li></ul></ul><ul><ul><li>discussions, recommendations, sharing of content </li></ul></ul><ul><li>Groups/business profiles SHOULD BE more for connection versus individual or business promotion </li></ul>
    13. 13. LinkedIn Group Examples Babson College Community My Groups
    14. 14. Connecting with Students on LinkedIn <ul><li>LinkedIn: Professional networking </li></ul><ul><li>Students understanding the importance of collegiate networking ↓ Connecting with students NOW to leverage connections LATER </li></ul><ul><li>Best way to professionally connect with students </li></ul><ul><li>Students value the benefits of connecting to professionals </li></ul><ul><li>Teach and encourage students! </li></ul>
    15. 15. Facebook Pages, events, groups, lists <ul><li>Staff Guidelines: Friend Requests with Students </li></ul><ul><li>Groups and fan pages allow for communication without being “friends” </li></ul><ul><li>Do not initiate the request due to power of authority </li></ul><ul><li>Feel free to respond based on personal comfort level </li></ul>
    16. 16. Social Media Takes Time Adapted from work by Aliza Sherman and Beth Kanter
    17. 17. 1. Learn -  Learn your way around the space and discover how other users are utilizing the platform. 3 Steps to Social Media Use 3. Interact  - Now that you have a sense of the space, use it more frequently and understand its intricacies. Communicate and be a part of the conversation. 2. Engage - Now that you've built relationships and have become knowledgeable of the space, share content and conversation that will engage your new connections.
    18. 18. Key Takeaways <ul><li>Professional development = personal development </li></ul><ul><li>Social media is conversation </li></ul><ul><li>Crawl before you walk </li></ul><ul><li>Find your comfort zone </li></ul><ul><li>Find the platform that is right for you and your goals </li></ul><ul><li>Learn </li></ul><ul><li>Interact </li></ul><ul><li>Engage </li></ul>
    19. 19. Questions? Don’t hesitate to contact me with any questions. Gene Begin [email_address] Twitter:@gbegin http://www.linkedin.com/in/genebegin Babson Blogs http://blogs.babson.edu Babson Community LinkedIn Group http://www.linkedin.com/groups?mostPopular=&gid=39858 Babson Facebook Page http://www.facebook.com/babsoncollege

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