The New Client
Well versed in online research
Prefers visual stories over text
Wants facts over selling points
Doesn’t trust advertising
Trusts opinions by word-of-mouth over marketing messages, and has access to it
Needs immediate call to action
Expects immediate response
Wants to be engaged and have a say
Wants to know all facts, and make educated decisions
Accesses non-traditional media as much as traditional news outlets, if not more
A New Approach to Marketing
Inform & educate – don’t sell
Develop visual messages
Ask opinions and suggestions
Build a system of quick response
Enable online word-of-mouth
Capture interest and commitment immediately
What is Social Media?
Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives.
Social media can take many different forms, including text, images, audio, and video.
Over 47 million members in over 200 countries
Over 500 million members across the world
Every minute, 13 hours of video is uploaded to YouTube.
Reasons for Failure With Social Media
Nobody knows you’re on social media platforms
Unable to convert visitors and fans to clients
Lack of strategic approach to support business goals
Not responsive enough
Social Media =
Virtual Cocktail Party
Choose Your Content Carefully
Avoid content through which consumers and other professionals may obtain a negative perception of you.
Opinions – Politics – Religion – Online Groups and Associations – Humor – Pictures
Guilty by Association
Your Online Content May Last Forever
Social Media Marketing 101
Would you be comfortable with your blog post published on the front page of the New York Times?
Social Media Time Management
Set Goals, and Enter to Execute
Define the Purpose of Your Networks
Limit Your Time
Be a Resource, Not a Chatterbox
Publish Once, Appear Everywhere
Allow Readers to Subscribe to New Blog Posts