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Asp Convention Presentation Slideshare


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Asp Convention Presentation Slideshare

  1. 1. Smart Social Media Marketing for You!
  2. 2. The New Client Well versed in online research Prefers visual stories over text Wants facts over selling points Connected Doesn’t trust advertising Trusts opinions by word-of-mouth over marketing messages, and has access to it Needs immediate call to action Expects immediate response Wants to be engaged and have a say Wants to know all facts, and make educated decisions Accesses non-traditional media as much as traditional news outlets, if not more
  3. 3. A New Approach to Marketing Inform & educate – don’t sell Develop visual messages Ask opinions and suggestions Build a system of quick response Enable online word-of-mouth Capture interest and commitment immediately
  4. 4. How Can We Do That?
  5. 5. Social Media Marketing
  6. 6. What is Social Media? Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives. Social media can take many different forms, including text, images, audio, and video. Source: Wikipedia
  7. 7. Over 47 million members in over 200 countries Over 500 million members across the world Every minute, 13 hours of video is uploaded to YouTube.
  8. 8. Source:
  9. 9. If Facebook were a country, it would be the third most populated in the world
  10. 10. Guess which segment is the fastest growing on Facebook……. Did you guess between 15 and 30 years old?
  11. 11. Women between 45 and 55
  12. 12. World’s Second Most Popular Search Engine
  13. 13. Who’s On Social Media? Realtors® Brokers Consumers Realtor ® Associations Vendors Neighbors Media Representatives Industry Professionals Many you know, and those you want to get to know
  14. 14. 1. Sphere of Influence
  15. 15. 2. Word of Mouth
  16. 16. 3. Free or Inexpensive
  17. 17. 4. Networking and Support
  18. 18. 5. Feedback & Opinions
  19. 19. 6. Be the News Source
  20. 20. 7. Avoid Out of Sight, Out of Mind
  21. 21. 8. Professional Connections
  22. 22. 9. Monitor & Interact
  23. 23. 10. Publicity through Non-Traditional Media
  24. 24. Available Social Media Platforms
  25. 25. What’s a Blog and Why Should I have One? No (or at least little) HTML knowledge required Online News Center Enable Subscription to News Easy to distribute links on other platforms
  26. 26. Message Approach
  27. 27. Platform Approach Syndication Link
  28. 28. Platform Approach
  29. 29. Platform Approach
  30. 30. Platform Approach
  31. 31. Platform Approach
  32. 32. Platform Approach
  33. 33. Platform Approach Syndication Link
  34. 34. Integrated Approach to Social Media: Treat every platform as your first handshake with a potential customer
  35. 35. Facebook Profile Vs. Page Your Facebook profile allows you to access profiles of Facebook friends A Facebook page doesn’t.
  36. 36. Facebook Vs. LinkedIn
  37. 37. Professional Vs. Personal
  38. 38. Reasons for Failure With Social Media Nobody knows you’re on social media platforms Unable to convert visitors and fans to clients Lack of strategic approach to support business goals Too promotional Not responsive enough
  39. 39. Brand Integrity Social Media = Virtual Cocktail Party Choose Your Content Carefully Avoid content through which consumers and other professionals may obtain a negative perception of you. Opinions – Politics – Religion – Online Groups and Associations – Humor – Pictures Guilty by Association Your Online Content May Last Forever
  40. 40. Social Media Marketing 101 Always Ask: Would you be comfortable with your blog post published on the front page of the New York Times?
  41. 41. Social Media Time Management Set Goals, and Enter to Execute Define the Purpose of Your Networks Limit Your Time Be a Resource, Not a Chatterbox Publish Once, Appear Everywhere Allow Readers to Subscribe to New Blog Posts