LinkedIn Employee Advocacy Training
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A few slides I put together for some internal training on employee advocacy on LinkedIn.
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LinkedIn Employee Advocacy Training
- 1. EMPLOYEE ADVOCACY By Chris Leadley Google & HubSpot Certified Marketing Consultant
- 2. OUR GOALS – WHY WE NEED TO DO IT Reach and engage more of our target audience Increase our brand awareness and company followers Drive leads for sales Nurture existing customers and prospects in our network Position our selves as authorities and partners Close more deals
- 3. WHY ITS GOOD FOR YOU If you share quality content regularly it helps build your own visibility and position you as an authority in your industry You’ll get more views and be able to grow your network more quickly It helps us be more successful which in turn should lead to more for you
- 4. HOW TO BUILD A STRONG LINKEDIN PROFILE Upload a professional photo. Profiles with photos receive a 40% higher InMail response rate. Write a descriptive headline. After the photo, the headline is the first thing people look at in a profile. Include a summary and experience. Try to tell your story from the perspective of someone trying to determine whether or not they want to do business with the company or respond to an InMail. Personalize the LinkedIn web address. By creating a URL that closely matches your name, you will be more easily found in search engine results. Share updates prospects or customers will find insightful, useful, or provocative. In addition to providing links to the articles, you should comment on what they share without being too self-promotional.
- 5. HOW TO DO IT Share company updates that appear in your newsfeed Like, share and comment on other people updates Share updates from the ‘Social Media Board’ If you come across any useful business related story share this A rule of thumb is 4-1-1 4 pieces of content that aren’t company based, 1 piece that is company based, 1 piece of promotional content
- 6. EXAMPLE Share a story from a newspaper site that may be useful to your connections Comment on a connections post Share a useful blog post that you’ve found Share a blog post update from our ‘Social Media Board’ Share a connections update or another blog post you’ve found Share a promotional post from our ‘Social Media Board’ Remember in between doing these to like and share your connections posts as well!