5 Rules For Content Marketing On LinkedIn

1. FOR CONTENT MARKETING
ON
5 RULES
1.877.568.7477ONEUPWEB.COM INFO@ONEUPWEB.COM

2. THINK
ABOUT
THIS

3. What is LinkedIn?
(Multiple Choice)

4. A. The world’s most popular social network for
business professionals
OR…

5. B. A powerful platform for content marketing

6. “BOTH,”
Actually, if you said,
you’re correct.

7. BUT
HOW
DOES MY
BRAND
USE IT?

8. We’re getting there.
CALM DOWN.

9. HERE ARE
5 TIPS

10. Optimize
FOR MOBILE
01

11. The best content
IS WORTHLESSif not optimized for the user

12. Share What’s Good,
PROMOTE WHAT’S BEST
02

13. Show &Tell, But
MOSTLY SHOW
03

14. 98% HIGHER
LinkedIn updates
with images average a
comment rate
SOURCE: LinkedIn

15. 75% HIGHER
And updates with video generally
demonstrate a
share rate
SOURCE: LinkedIn

16. LinkedIn is
A TEAM SPORT
04

17. Employees are ambassadors,
LINKEDIN IS AN
EMBASSYand
content marketing is diplomacy

18. Lose the
SALES SHTICK
05

19. Lots of people
join LinkedIn
TO SELL

20. NO ONEjoins to be sold

21. FOCUS ON
CONTENT