Understanding Social Media

3. Use Fewer Social Sites
 Concentrating your marketing efforts
 Only focus on the sites that will reach your market
 Build a strong presence and deliver consistently
 Don’t spread yourself too thin to react
 Don’t start only to stop

5. Get customers to your Social Media pages
 Get your customers to notice you
 Ask your customers to engage and post
 Include solicitation on all of your media and
marketing materials
 Educate your outbound staff to promote it
 Incent your Customers to share to second and
third degree friends
 Set a budget and promote and boost your content

6. Avoid automation.
Automation can save you a ton of time,
but it presents far too many risks

7. Respond to everything.
 Respond to every comment
 Good or Bad get engaged
 Potential customers are going to review
 Respond as if they are looking at you
 Fear is not a reason to stay on sidelines
 People are going to post about your company so throw in your two cents

8. Make your posts more relevant
 Post solutions, inspiration, and interesting
facts that can be useful and helpful.
 Share information from your trusted sources
 Don’t make it about you!
 NOBODY CARES!

9. Social Media in 2014
Social media marketing is expected to reach new and unequaled heights in 2014.
 Get involved
 Make new connections
 Don't let your business be left behind
 Post
 Questions
 Comments
 Solutions
 Research
 Successes

10. Google Plus
Google+ will be more important to your business.
By being on Google+, you will be able to take full advantage of Google
Authorship.
Google Authorship is a way to link content you create with a Google+
profile, which provides benefits such as your headshot image appearing next to
your content in Google’s search results.

11. Google Authorship- Example

12.  Pages are for businesses, organizations and brands to share their stories
and connect with people.
 Engage and grow your audience by posting regularly.
 People who like your Page and their friends can get updates in News
Feed.
What is a Facebook Page?

13. Facebook Page Example for Volvo
Since joining Facebook in 2009 Volvo have achieved nearly 911,970 likes
51,177 people are talking about

14. How to increase Facebook likes for your page
Know your audience
Understand the type of content your fans like
There are lot of different types of post types, but the primary
categories are:
Links
Photos
Videos
Text or Content posts
Post Frequently and consistently
Provide Value
By sharing page between friends
By Promoting Page (Paid)