The biggest mistake we see every day with clients struggling with attracting attention to their content is the fact they focus too much on selling or pitching their company. Your content shouldn't be about you whether it's professional or personal - if you really want to engage your target audience, focus on these the 6 guiding principles for content in this deck.
About HANALI
HANALI is a sales enablement agency. We focus on helping companies grow their revenue. HANALI (www.hanali.co) is part of the Now Creative Group. This slide deck was created by Ali Hanif, CEO of HANALI and Roxanna Munoz, Designer at HANALI.
If you have any questions, comments or feedback, please send us an email at Team@Hanali.co
How To Gain Website Traffic Through Blogging [Slideshare]David Gabriel
It's easy to start a blog, but how do you gain traffic to it?
Whether you're blogging for personal use or to grow your business, gaining traffic can be a challenge.
In this slideshare I will go over my exact strategy for creating content and getting influencers to share it; thus gaining quality traffic.
I am confident, after you go through this slideshare, you will be able to increase your traffic to your blog.
If you have any questions or have an idea you'd like to share, let's connect over twitter @dgabrielsyr.
Enjoy!
Blogging is critical to inbound marketing success. Blog posts not only allow you to demonstrate thought leadership, but they allow you to educate your prospects, answer their questions and solve their problems. Blog posts are also incredible at enhancing the search engine optimization of your website. They help to generate more visits, leads and customers.
This presentation is part of HubSpot's complimentary Inbound Certification. Get started at: http://academy.hubspot.com/certification
Slay your competitors on social media mDiana Esparza
The future is coming! Technology is turning business upside-down. Marketers are scrambling to keep up.
In this presentation you will learn to create brand evangelists through shareable experiences, win sales by leveraging the lastest social media principles of influence and evolve faster than your competition in the age of Digital Darwinism.
How to Increase Website Traffic: The Ultimate BlueprintAna Hoffman
Increasing your website traffic is intimidating, isn't it?
Sure you want more traffic, but how do you get it?
See all the possible website traffic sources, where they come from, and then go to http://tgcafe.it/ZuJOcr to get more resources on how to drive this traffic.
Think this presentation will be valuable to your readers? Then embed it on your site and share it with your followers!
Facebook Bootcamp - Facebook Content Strategy By Natalie AlaimoNatalie Alaimo
Creating Content for Facebook presented at the Facebook Bootcamp Sunshine Coast 16th September 2013 by Natalie Alaimo
Shared the four different types of content to use on your Facebook page.
Personalize Your Buyer's Experience Using Sales and Marketing HubSpot
66% of customers say that relevant communication from sales and marketing play a critical role in choosing a solution provider. Creating a personalized and consistent experience for buyers will help increase conversion rates and close sales. To start creating this personalized experience, leverage your social presence to interact with potential buyers and collect data. View full webinar here: http://bit.ly/1hI2gC0
Slide show from the February 2011 Seminar on Search Engine Marketing by e-CBD. Topics covered include: SEO, Conversion Rate Optimisation and Content Strategy.
How To Gain Website Traffic Through Blogging [Slideshare]David Gabriel
It's easy to start a blog, but how do you gain traffic to it?
Whether you're blogging for personal use or to grow your business, gaining traffic can be a challenge.
In this slideshare I will go over my exact strategy for creating content and getting influencers to share it; thus gaining quality traffic.
I am confident, after you go through this slideshare, you will be able to increase your traffic to your blog.
If you have any questions or have an idea you'd like to share, let's connect over twitter @dgabrielsyr.
Enjoy!
Blogging is critical to inbound marketing success. Blog posts not only allow you to demonstrate thought leadership, but they allow you to educate your prospects, answer their questions and solve their problems. Blog posts are also incredible at enhancing the search engine optimization of your website. They help to generate more visits, leads and customers.
This presentation is part of HubSpot's complimentary Inbound Certification. Get started at: http://academy.hubspot.com/certification
Slay your competitors on social media mDiana Esparza
The future is coming! Technology is turning business upside-down. Marketers are scrambling to keep up.
In this presentation you will learn to create brand evangelists through shareable experiences, win sales by leveraging the lastest social media principles of influence and evolve faster than your competition in the age of Digital Darwinism.
How to Increase Website Traffic: The Ultimate BlueprintAna Hoffman
Increasing your website traffic is intimidating, isn't it?
Sure you want more traffic, but how do you get it?
See all the possible website traffic sources, where they come from, and then go to http://tgcafe.it/ZuJOcr to get more resources on how to drive this traffic.
Think this presentation will be valuable to your readers? Then embed it on your site and share it with your followers!
Facebook Bootcamp - Facebook Content Strategy By Natalie AlaimoNatalie Alaimo
Creating Content for Facebook presented at the Facebook Bootcamp Sunshine Coast 16th September 2013 by Natalie Alaimo
Shared the four different types of content to use on your Facebook page.
Personalize Your Buyer's Experience Using Sales and Marketing HubSpot
66% of customers say that relevant communication from sales and marketing play a critical role in choosing a solution provider. Creating a personalized and consistent experience for buyers will help increase conversion rates and close sales. To start creating this personalized experience, leverage your social presence to interact with potential buyers and collect data. View full webinar here: http://bit.ly/1hI2gC0
Slide show from the February 2011 Seminar on Search Engine Marketing by e-CBD. Topics covered include: SEO, Conversion Rate Optimisation and Content Strategy.
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...Natalie Alaimo
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Facebook Apps (plus online marketing strategy)
The reason most business owner aren't getting results online is because they don't have a strategic plan for their online marketing and social media.
In this presentation we cover the 6 steps to creating a rocking online marketing plan plus a Facebook Content Strategy and Specific Facebook Apps
Part 2 of 2 from the Marketing Boot Camp (#MarketingBC) from Darcey Edwards of Welcome Home Realty, with Matt Rouse and Ashley Wirthlin from Hook SEO.
Matt & Ashley cover content marketing, acquiring and activating customers, and how reciprocity works.
3 timely topics for small businesses looking to get more out of marketing:
1. Improving Customer Experience
2. Developing Social Media with Branding Strategies
3. Marketing on a Shoestring Budget
Developing a business blog can be a great way to communicate with you existing and potential clients – but how do you make sure your blog content is found on the web!
This presentation will provide you with hints, tips and tactics to promote your business blog effectively.
This slideshare will share some simple tips on why you should blog, how to start blogging for business, the types of blogging and finding good content to keep your blog interesting.
100+ Blog And Website Content Traffic TacticsCandid Works
100+ Blog And Website Content Traffic Tactics to improve the online visibility and presence of your website and blog. Discover the social media powerhouses and other gems that can send impressive referral traffic back to your content pages.
Social media is not optional. It's been proven to increase website visitors, to help convert more leads and to drive more customers. But do you know how to best navigate the social media landscape? Who to target, and which networks are best for your audience?
This presentation is part of HubSpot's complimentary Inbound Certification. You can learn more at: http://academy.hubspot.com/certification
How to Make Awesome SlideShares: Tips & TricksSlideShare
Turbocharge your online presence with SlideShare. We provide the best tips and tricks for succeeding on SlideShare. Get ideas for what to upload, tips for designing your deck and more.
Blogging for Business - An introduction to playing in the BlogosphereKatie Laird
As more businesses begin seeing their clients and competition online, many companies are trying to wrap their brains around entering the Blogosphere. While Blogging is certainly not for all businesses and companies, this presentation takes a good look at how other organizations are jumping into the online conversation, ways to use Business Blogging and tips/tricks to make the Blogging life a little easier.
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...Natalie Alaimo
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Facebook Apps (plus online marketing strategy)
The reason most business owner aren't getting results online is because they don't have a strategic plan for their online marketing and social media.
In this presentation we cover the 6 steps to creating a rocking online marketing plan plus a Facebook Content Strategy and Specific Facebook Apps
Part 2 of 2 from the Marketing Boot Camp (#MarketingBC) from Darcey Edwards of Welcome Home Realty, with Matt Rouse and Ashley Wirthlin from Hook SEO.
Matt & Ashley cover content marketing, acquiring and activating customers, and how reciprocity works.
3 timely topics for small businesses looking to get more out of marketing:
1. Improving Customer Experience
2. Developing Social Media with Branding Strategies
3. Marketing on a Shoestring Budget
Developing a business blog can be a great way to communicate with you existing and potential clients – but how do you make sure your blog content is found on the web!
This presentation will provide you with hints, tips and tactics to promote your business blog effectively.
This slideshare will share some simple tips on why you should blog, how to start blogging for business, the types of blogging and finding good content to keep your blog interesting.
100+ Blog And Website Content Traffic TacticsCandid Works
100+ Blog And Website Content Traffic Tactics to improve the online visibility and presence of your website and blog. Discover the social media powerhouses and other gems that can send impressive referral traffic back to your content pages.
Social media is not optional. It's been proven to increase website visitors, to help convert more leads and to drive more customers. But do you know how to best navigate the social media landscape? Who to target, and which networks are best for your audience?
This presentation is part of HubSpot's complimentary Inbound Certification. You can learn more at: http://academy.hubspot.com/certification
How to Make Awesome SlideShares: Tips & TricksSlideShare
Turbocharge your online presence with SlideShare. We provide the best tips and tricks for succeeding on SlideShare. Get ideas for what to upload, tips for designing your deck and more.
Blogging for Business - An introduction to playing in the BlogosphereKatie Laird
As more businesses begin seeing their clients and competition online, many companies are trying to wrap their brains around entering the Blogosphere. While Blogging is certainly not for all businesses and companies, this presentation takes a good look at how other organizations are jumping into the online conversation, ways to use Business Blogging and tips/tricks to make the Blogging life a little easier.
Watch the webinar here:https://youtu.be/GEzILwI6VdU
Key Takeaways:
1. Understand the type of content your customers want and need.
2. How to develop creative topics.
3. Managing your content once it has been published.
4. How to build a social media foundation with your content
How to Make Content Go Viral by Morgan Quinn - FinCon '14 Morgan Quinn
How do you make content go viral? Attention-grabbing headlines and SEO-friendly text are good places to start, but If content is truly going to go viral, you have to have a highly-engaged audience and you have to give them the content they want.
But what do readers want? The first question really should be, "What do I have to offer them?" And it all boils down to your brand purpose.
In this presentation, I provide a brand pillars exercise that will help you define your brand purpose and build your content strategy. I also provide an example of what the brand pillars might look like for Mint.com, where I served as the Managing Editor and Social Media Manager.
This is everything you need to develop a rock-solid content strategy that keeps your readers coming back for more.
Content Marketing: Publishing is the New MarketingJoe Pulizzi
Original presentation given in Slovenia by Joe Pulizzi, Junta42 at the POMP Forum - Content Marketing and why Publishing is the New Marketing. Discusses the move from traditional media to content initiatives and why brands are the new publishers. Also includes the eight steps to developing a content marketing strategy.
Essentials of Inbound Marketing 2014 - Class #1 HubSpot Inbound Academy Certi...Sorin Magureanu
What is inbound all about in the first place?
Inbound isn't just a different way of doing marketing, it's a different way of doing business as a whole. Instead of the old interruptive tactics marketing and salespeople used to employ, inbound is about creating a business experience people actually like and want to be a part of. In this class, you'll learn what inbound is, explore the best practices that underlie any successful inbound strategy, and see examples of effective inbound strategies in action.
This class provides the foundational knowledge you'll need to be successful with every class moving forward.
How to Create Relevant Marketing Content for B2B MarketingMLT Creative
Content is a key part of the foundation to becoming an effective B2B inbound marketer. Combine great content with SEO, social media, lead nurturing, measurement, and analysis to get the job done for your business!
In today’s online marketing world, content is king. You already have knowledge your audience finds valuable – now you need to use this as an asset for growth. Original content is the vehicle to position your brand as a leading authority in your industry.
However, effective content marketing is a challenge. Consistently creating and distributing content that performs is a challenge for marketing teams of all sizes. In fact, Content Marketing Institute studies have found that only 38% of marketers in 2015 say that their organization is at least “effective” at content marketing.
This presentation covers the 8 steps to effectively building your brand’s influence using content marketing, including:
1) How to create content that is truly valuable to your audience
2) How to get your content published in influential sites your audience is reading
3) How to create content on a consistent basis with limited resources
4) What to do with this content to create significant and measurable ROI
A Small Business guide to why and how to implement a Social Media strategy for your business. Presented at the Mountain View Chamber of Commerce Social Media Conference, October 2013.
Slide deck from the Digital Matter video tutorial series on content marketing: how to think as a marketer and not as a blogger when designing a marketing strategy based on content.
Content marketing has given small businesses in Cyprus the opportunity to become their own publishers of news and content. It has leveled the playing field between small and large businesses due to the fact that it’s now affordable for all of us to publish and curate content. But the challenge that many businesses usually face is finding the time and developing a mindset to create a consistent flow of new, interesting information.
2. G U I L T B Y
ASSOCIATION
When you are the one creating and putting
great content in the world it:
Attracts attention,
Establishes rapport,
Makes you look good
All of which boosts your Personal Brand.
4. Just because you think your blog content is
great, doesn’t mean your target audience will.
1IT’S NOT
ABOUT YOU
5. REVERSE
ENGINEERING
Start with who this content is for:
Your Customer
BE HYPER-SPECIFIC
-What is my ideal company?
-Who is my ideal buyer?
-How do I reach them?
REVERSE
ENGINEER
Start with who this content is for:
Your Customer
BE HYPER-SPECIFIC
-What is the workflow of my ideal buyer?
-What challenges do they face?
-How do I reach them?
7. REVERSE
ENGINEERING
Start with who this content is for:
Your Customer
BE HYPER-SPECIFIC
-What is my ideal company?
-Who is my ideal buyer?
-How do I reach them?
LINKEDIN
EXAMPLE
• Thisarticlewaswrittenaboutthechallengeentrepreneurs
have with customer retention, its specifically for them.
• Itwaswrittenwithnomorethan400wordsforeasyreading
on a mobile phone, no stock photos were used.
• Notice the title is framed directly at the reader “You Are
Not Alone”
8. REVERSE
ENGINEERING
Start with who this content is for:
Your Customer
BE HYPER-SPECIFIC
-What is my ideal company?
-Who is my ideal buyer?
-How do I reach them?
ADDICTED
TO INSIGHT
Clients want to hear about what the market and
their competitors are doing. They are addicts.
9. 2
THINK LIKE A PUBLISHER
Just because you think your blog
content is great doesn’t mean your
target audience will.
10. • What their viewers want
• What the best distribution channels are
• What the best format is to deliver their content
• How to make their content easy to digest
• How can we build a more loyal audience
WHAT PUBLISHERS
THINK ABOUT
11. Tiny Hearts Going
All-In On Medium
Robleh Jama, founder of Toronto digital design
studio Tiny Hearts, found his audience of other
designers, developers and startups on Medium.
They have built a loyal following on Medium,
so much so that their entire company blog is
published exclusively on this free blog platform.
12. BUSINESS INSIDER
PICKED IT UP
Robleh’s post on making successful iOs apps,
was so popular on Medium that Business
Insider picked it up and featured his article
on their website.
The article had over 20,000 hits.
The lesson here is, if you publish your content
where you audience is the more like it is to
spread and attract the attention you want.
13. CURATE CONTENT
It’s not just about creating content.
You need to be able to curate it as well.
14. WHAT IS CONTENT
CURATION?
the most relevant and highest quality digital content on
a specific topic for their target market.
Content curation is when an individual
(or team) consistently
FINDS ORGANIZES ANNOTATES SHARES
15. Dave Pell, often referred to as the Editor of the
Internet consistently sends out this daily email of
the 10 top news stories.
Hegoesthroughover150mediapublicationsdaily
and picks the stories he believes his readers will
find interesting.
He creates his own headlines and commentaries
that are easy consume and entertaining to read -
He has his own unique style and voice.
18. REVERSE
ENGINEERING
Start with who this content is for:
Your Customer
BE HYPER-SPECIFIC
-What is my ideal company?
-Who is my ideal buyer?
-How do I reach them?
DELIVER VALUE
CONSISTENTLY
CUSTOMERSTRUST BRANDSTHATDELIVERCONSISTENTLY.
Don’t be a one hit wonder
QUALITY CONTENT
+ VALUE
+ CONSISTENCY
= BETTER LEAD GENERATION
19. 4BE
DIFFERENT
AVOID STOCK PHOTOS USE
HEADLINES THAT ATTRACT
A/B tests of headlines, with words like:
“List”
“You/Your”
“Free/Giveway”
20. Pablo is a free online website built by
Buffer a social media management
solution provider.
You can search for free images from
theirdatabaseoruploadyouownand
customize the size for use on Twitter,
Facebook or Instagram
Pablo is great for creating custom
images with text or quotes for use in
your content.
21. REVERSE
ENGINEERING
Start with who this content is for:
Your Customer
BE HYPER-SPECIFIC
-What is my ideal company?
-Who is my ideal buyer?
-How do I reach them?
TAKE
EXPERIMENT AND BE PREPARED TO FAIL
RISKS
22. I FAILED ON
MEDIUM
• I have been trying to publish a great
article on Medium.
• Ithoughtapersonalarticlethatwouldfit
intheLifeLessonscategorywouldreally
resonate with the readers on Medium.
• I spent hours playing around with the
words, title and images.
• I got just 20 views and only 25% finished
reading the whole thing.
23. SO I TRIED ON
LINKEDIN
• I could have given up but I didn’t.
• I edited my article and posted it on
LinkedIn as they had a theme on
“Life Outside Of Work.”
• I shared the article on LinkedIn and on
Twitter mentioning the LinkedInPulse
and LinkedIn accounts.
• Thearticlewaspickedupandfeaturedand
I was able to get 500 more connections.
24. 5
RESPOND TO INTEREST
If someone takes the time to like, share,
comment - it is a signal, you have their
interest, act on it!
25. EXPANDYOURNETWORK
• I have a template I use to add
people who engage with my
articles
• I mention their name, and add
a sentence based on info I find
on their profile or via common
connections
• Fastest way to grow your
network and audience
26. TRACK EVERYTHING
HubSpot Sales allows you to see exactly who is
opening your emails, where they are opening it and
on what device.
31. SHOP YOUR
CONTENT
1. I contacted someone in my
network who had been published
in the HuffPo
2. I drafted an email to Arianna
Huffington mentioning the same
person and included topics and
samples of my writing
33. REVERSE
ENGINEERING
Start with who this content is for:
Your Customer
BE HYPER-SPECIFIC
-What is my ideal company?
-Who is my ideal buyer?
-How do I reach them?
WE’RE DONE
LET’S MAKE CONTENT GREAT AGAIN.
34. ABOUT HANALI
We are a Sales Enablement Agency.
At HANALI we focus on one thing,
growing your revenue.
If you want to learn more about
growing your sales, drop us a line:
Team@Hanali.co
We are part of Now Creative Group.
Ali Hanif, CEO
Roxy Munoz , Designer