Should you dedicate more time and effort to Public Relations or SEO?

1. IS PR OR SEO MORE
BENEFICIAL?
Should you dedicate more time and effort to Public Relations or SEO?
PRESENTED BY
Lexie Smith, Founder of THEPRBAR inc.

2. QUESTION
If you were to choose to dedicate your time to public
relations (PR) or search engine optimization (SEO),
which would you choose?

3. DIDYOU CHOOSE ONE?
Okay great, now answer why.
(But actually, go ahead and think or speak the answer out loud.)

4. All done? Sweet. I’m going to guess you
answered one of four ways...
1. “I don’t know or I don’t care or huh?”
2. “SEO, duh *now insert reason*” (ex: having people find
me on search engines clearly creates a larger opportunity
for revenue.)
3. “PR, obvi *now insert reason*” (ex: all the most successful
brands get major media attention; it clearly contributes to
their success.)
4. “Both. *insert reason*” (ex: PR = Links = Awesome SEO)

5. WELL GUESSWHAT…
If you selected SEO, then PR is going to naturally be an essential part
of your SEO strategy.
On the other hand, if you chose PR, then the results of such, will
affect your SEO, which in turn aids in accomplishing the goals of
making more money, building credibility, or both.
If you answered number 4, ding ding
ding we have a winner!

6. SEO + PUBLIC RELATIONS

7. Many entrepreneurs make the all too common mistake of
separating SEO and public relations into two separate
categories entirely. And while yes, technically they are different,
a wise marketer will view and implement both categories into a
singular or complimentary strategy.
WHY?
SEO PR

8. They share two primary goals:
1. Increasing exposure/awareness
2. Increasing revenue
SO, HOW DOES ONE AFFECTTHE OTHER?
GOAL 1 GOAL 2

9. LINKS ON LINKS ON LINKS

10. Specifically, back-links. Google LOVES it when credible
third party sites link to yours. This builds online
authority, and ultimately increases your overall reach
and rank on search engines.
HOW DOYOU GET LINKS?

11. When you or your company earns an online mention or
media placement (assuming it hyperlinks back to your site.)
How do you achieve this outcome? Through PR! Thus,
having a strategic and successful PR strategy is
GREAT FOR OVERALL SEO

12. BRAND AUTHORITY
AREYOU POPULAR?

13. Another way these two categories build authority is by
generating strategic impressions. As a general rule of thumb,
Google has decided that the more links a website or page
receives from high-authority sites…
THE MORE IMPORTANT IT MUST BE.
https://www.LINKSONLINKSONLINKS.com
https://www.LINKSONLINKSONLINKS.com
https://www.LINKSONLINKSONLINKS.com
https://www.LINKSONLINKSONLINKS.com

14. Well, what qualifies a site as “high-authority”? Algorithms of course!
Within these ever-changing algorithms, search engines pay close
attention to how much and where your brand name is getting
mentioned online; for example, social media and well-established news
outlets. If Google decides your brand is popular, it will up your
“street-cred” and overall ranking.

15. There are many other items that get factored into search
rankings – many of which are purely technical.
LEARN GOOGLE’S 200 RANKING FACTORS
HERE: https://backlinko.com/google-ranking-factors

16. SMART PR

17. If a company’s PR strategy involves creating content, both
onsite and off, then it should become habit to employ basic SEO
principles when doing so.
For example, when writing a blog, are you choosing a specific
keyword to focus on? Are you adding meta tags and keyword-
rich descriptions? How about alt image text? Are you making
sure you’re hyperlinking to relevant internal and external
content?
If not, why not? If you’re putting in the time and effort to create
a piece of content, don’t you want people to find it? Well the
higher it ranks…
THE MOREVISIBLE IT BECOMES PEOPLE!

18. SEO + PR
IT’S TIMETOTEAM UP

19. Ultimately while SEO and PR do have undeniable differences,
together they have the power of becoming your marketing
strategy’s unstoppable DYNAMIC DUO!
SEO PR
WINNING
$$$

20. THINK OF ITTHISWAY….
Have an online store? I assume your goal is for people to buy
your product/s. What’s going to help accelerate that goal?
Being found. How do you get found online organically?
Through PR and SEO.

21. Are you a restaurant owner hoping to attract a new and
younger audience? Well take a quick guess where most
people are going to search for the latest and greatest
eateries in the area…
ONLINE.

22. All in all, as today’s landscape becomes increasingly digital, so
must your business strategy.
Not overly keen on pouring massive amounts of cash flow into
advertising?
Then it’s time to implement a combined PR and SEO strategy…
AND ATTACK IT HEAD ON.

23. Want to implement 15 things to up your
website’s SEO game today?
Download my FREE SEO Checklist here:
theprbarinc.com/freebies
THEPRBARINC.COM | LEXIE@THEPRBARINC.COM | @THEPRBAR_INC