How to Use LinkedIn's Publishing Platform to Generate LeadsStephanie Sammons
Grab your FREE TIP SHEET: 9 QUICK TIPS TO BOOST YOUR LINKEDIN INFLUENCE ==> http://www.stephaniesammons.com/linkedin-influence-free-tip-sheet
Do you want to attract new leads and engage your existing customers? The LinkedIn Publishing Platform can help you be viewed as a thought leader and credible expert in your field. Check out this deck to learn how to use LinkedIn Publisher the RIGHT way!
In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.
This presentation explains why and outlines content curation best practices for SEO.
The Absolute Beginner's Guide to Social Media MarketingPlacester
It’s easy to think of social media as a craze that has no value for your business. With all of the noise out there, many businesses underestimate social media’s business power, but social is so much more than tweets and cat photos: It’s now where customers go to search for products and content, follow and engage with their favorite brands, crowdsource opinions to get recommendations and referrals, and share content. The social universe is enormous, Twitter has 255 million active sending 500 million tweets each and every day,
there are more than 50 million Facebook Pages and 20 billion photos on Instagram. This infographic created in collaboration with our friend Barry Feldman is your guide to building a strategy that works for your business. Take a look and let us know what you think. Say hi @placester and @feldmancreative, we'd love to hear from you.
How to Use LinkedIn's Publishing Platform to Generate LeadsStephanie Sammons
Grab your FREE TIP SHEET: 9 QUICK TIPS TO BOOST YOUR LINKEDIN INFLUENCE ==> http://www.stephaniesammons.com/linkedin-influence-free-tip-sheet
Do you want to attract new leads and engage your existing customers? The LinkedIn Publishing Platform can help you be viewed as a thought leader and credible expert in your field. Check out this deck to learn how to use LinkedIn Publisher the RIGHT way!
In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.
This presentation explains why and outlines content curation best practices for SEO.
The Absolute Beginner's Guide to Social Media MarketingPlacester
It’s easy to think of social media as a craze that has no value for your business. With all of the noise out there, many businesses underestimate social media’s business power, but social is so much more than tweets and cat photos: It’s now where customers go to search for products and content, follow and engage with their favorite brands, crowdsource opinions to get recommendations and referrals, and share content. The social universe is enormous, Twitter has 255 million active sending 500 million tweets each and every day,
there are more than 50 million Facebook Pages and 20 billion photos on Instagram. This infographic created in collaboration with our friend Barry Feldman is your guide to building a strategy that works for your business. Take a look and let us know what you think. Say hi @placester and @feldmancreative, we'd love to hear from you.
Live Webinar: Your Tactical Plan for Content Marketing on LinkedInLinkedIn
We’ve put together a quick, tactical webinar for driving ROI with LinkedIn Company Pages, SlideShare, Publishing on LinkedIn, LinkedIn Sponsored Updates and LinkedIn Groups.
We’ve tested and iterated for years – and now hear from LinkedIn's content marketing manager, Alexandra Rynne as she shares our insider tips.
In this presentation we uncover:
-What content drives the most engagement on LinkedIn
-Action items and daily time investment needed to succeed with LinkedIn Marketing tools
-Key metrics to measure the success of your strategy
5 Ways to Improve Your B2B's LinkedIn PageOneupweb
B2B's may be missing an opportunity to leverage the power of LinkedIn. In this presentation, we provide 5 simple steps to improving your B2B's LinkedIn page.
Ever had these questions?
Is our content marketing hitting the mark?
Are we making progress toward our goals with our recent content marketing?
Did our SEO investment mature like we thought it would?
Has our new focus on converting visitors affected overall revenue significantly?
Google analytics is known for being a powerful and free tool for analyzing your web traffic, but what may be less known, is ability of Google Analytics to be configured to give you insightful data in the performance of your content marketing efforts. In this webinar we'll show utilizing "content groupings" in Google Analytics gives content marketers a clear way to gauge and report on the results of their web content.
In this webinar you'll learn:
* How to use content groupings in Google Analytics to accurately measure content performance
* How to organize and segment your content groups/themes to draw meaningful insights from your content
* Best practices you can apply to start immediately optimizing your content marketing efforts
The Most Misunderstood “Buzzword” of All Time: Content MarketingGhergich & Co.
We break down what is wrong with Content Marketing and how to fix it. Don’t repeat the same mistakes Interruption Marketing made. Adopt a Consumer First Marketing approach to dramatically change your Content Marketing results for the better.
Rethink Employee Communications: Adapting to the Digital AgeDynamic Signal
High-performing organizations make employee communications a priority. They know an engaged workforce makes for a more successful organization, but is it time to rethink what employee communications can be in the digital era? Many organizations have found that traditional methods of employee communications, such as email and intranet, are now proving ineffective. Their employees feel disconnected from the company’s story and don’t have the ability to be brand advocates. What if your employees could see all the latest company information in one place, on mobile, with a click-to-share social capability? Not only would your employees be informed, but they would help share your company’s brand through peer-to-peer social. This is what the new employee communications looks like in the digital age.
Key Learnings:
- Why traditional forms of employee communications are proving ineffective today
- Real-world examples of how innovative companies are changing their employee comms strategies
- How to ensure that your employees stay informed on company news
- How to incorporate social and mobile into your employee communications strategy
In this 45 min webcast, suitable for any size Recruitment Agency, you will learn -
• How, with just 15 mins effort per week, you can increase job views on LinkedIn by 40%.
• Five tangible steps to content marketing success on LinkedIn for time poor recruiters without a big budget.
• Golden Rules – essential considerations for every post on LinkedIn
• What content works and what doesn't – packed with ideas to implement now!
What is content marketing? It's the conversation that moves people from stranger to lead to customer to promoter. In this presentation, you'll learn two halves of content marketing, how to start building your content vault, a writer's block hack, and the secrets to promotion that we use at Autopilot.
The power of content curation for inbound marketingScoop.it
Inbound marketing is definitely more efficient and appealing to the sophisticated modern customer than traditional interruptive outbound techniques. But for inbound marketing to work, you need to have its lifeblood: content. If ad dollars were driving demand of out reach campaigns, content is the fuel of outbound marketers. In short, content is king. And content is a complex and expensive king: how can you scale your content marketing so that you generate more leads? Learn how content curation is a great way to achieve ROI in inbound marketing strategies by enabling marketers to not only publish more content but to also publish better and more credible content:
- how content curation helps inbound marketers
- own vs 3rd-party content: which is good for what?
- ROI of content curation vs cotent creation: data from quantified studies.
- Case studies: SMBs, Non-Profit and Enterprise.
Originally presented during EducationConnect 2014 on 10/28/14 in NYC, Brittany Curtis, Content Marketing Consultant for LinkedIn, discusses the power and effectiveness of an “always-on” content marketing strategy, with targeted solutions and best practices that you can implement on LinkedIn today.
How to Plan and Implement a Digital PR StrategySendible
Discover the 10-step way to plan and implement a successful digital PR strategy and how Sendible can make each step quick and easy to implement. Do more in less time and get better results, with Sendible and guest speaker Sally Falkow, CEO of Meritus Media.
Blogging can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your blog in front of the right people?
During this 60 minute webinar, blogging experts from HubSpot and WordStream will expose the tips and tricks they've used to grow their blog readership to over 2.5 million combined viewers a month! This webinar is part of HubSpot's #Blog100 campaign.
LinkedIn for Selling - How to Generate Leads Using LinkedInAmanda Leeman
1. Brief overview of the benefits of LinkedIn for selling.
2. What to update in your personal profile to be found in search.
3. Four ways to generate leads using LinkedIn.
4. Tips to help you make your time on LinkedIn efficient.
Mastering Content Marketing on LinkedIn: Will Hambly's Inbound 2013 PresentationWill Hambly
Learn how to master content marketing on the world's largest professional network. This presentation is from my discussion at Inbound 2013, HubSpot's annual customer conference in Boston, MA.
Design a content strategy to optimise engagement with international users IWMW
Slides for a workshop session on "Design a content strategy to optimise engagement with international users" facilitated by Miao He, University of Bath at the IWMW 2016 event held at Liverpool John Moores University on 2123 June 2016.
Live Webinar: Your Tactical Plan for Content Marketing on LinkedInLinkedIn
We’ve put together a quick, tactical webinar for driving ROI with LinkedIn Company Pages, SlideShare, Publishing on LinkedIn, LinkedIn Sponsored Updates and LinkedIn Groups.
We’ve tested and iterated for years – and now hear from LinkedIn's content marketing manager, Alexandra Rynne as she shares our insider tips.
In this presentation we uncover:
-What content drives the most engagement on LinkedIn
-Action items and daily time investment needed to succeed with LinkedIn Marketing tools
-Key metrics to measure the success of your strategy
5 Ways to Improve Your B2B's LinkedIn PageOneupweb
B2B's may be missing an opportunity to leverage the power of LinkedIn. In this presentation, we provide 5 simple steps to improving your B2B's LinkedIn page.
Ever had these questions?
Is our content marketing hitting the mark?
Are we making progress toward our goals with our recent content marketing?
Did our SEO investment mature like we thought it would?
Has our new focus on converting visitors affected overall revenue significantly?
Google analytics is known for being a powerful and free tool for analyzing your web traffic, but what may be less known, is ability of Google Analytics to be configured to give you insightful data in the performance of your content marketing efforts. In this webinar we'll show utilizing "content groupings" in Google Analytics gives content marketers a clear way to gauge and report on the results of their web content.
In this webinar you'll learn:
* How to use content groupings in Google Analytics to accurately measure content performance
* How to organize and segment your content groups/themes to draw meaningful insights from your content
* Best practices you can apply to start immediately optimizing your content marketing efforts
The Most Misunderstood “Buzzword” of All Time: Content MarketingGhergich & Co.
We break down what is wrong with Content Marketing and how to fix it. Don’t repeat the same mistakes Interruption Marketing made. Adopt a Consumer First Marketing approach to dramatically change your Content Marketing results for the better.
Rethink Employee Communications: Adapting to the Digital AgeDynamic Signal
High-performing organizations make employee communications a priority. They know an engaged workforce makes for a more successful organization, but is it time to rethink what employee communications can be in the digital era? Many organizations have found that traditional methods of employee communications, such as email and intranet, are now proving ineffective. Their employees feel disconnected from the company’s story and don’t have the ability to be brand advocates. What if your employees could see all the latest company information in one place, on mobile, with a click-to-share social capability? Not only would your employees be informed, but they would help share your company’s brand through peer-to-peer social. This is what the new employee communications looks like in the digital age.
Key Learnings:
- Why traditional forms of employee communications are proving ineffective today
- Real-world examples of how innovative companies are changing their employee comms strategies
- How to ensure that your employees stay informed on company news
- How to incorporate social and mobile into your employee communications strategy
In this 45 min webcast, suitable for any size Recruitment Agency, you will learn -
• How, with just 15 mins effort per week, you can increase job views on LinkedIn by 40%.
• Five tangible steps to content marketing success on LinkedIn for time poor recruiters without a big budget.
• Golden Rules – essential considerations for every post on LinkedIn
• What content works and what doesn't – packed with ideas to implement now!
What is content marketing? It's the conversation that moves people from stranger to lead to customer to promoter. In this presentation, you'll learn two halves of content marketing, how to start building your content vault, a writer's block hack, and the secrets to promotion that we use at Autopilot.
The power of content curation for inbound marketingScoop.it
Inbound marketing is definitely more efficient and appealing to the sophisticated modern customer than traditional interruptive outbound techniques. But for inbound marketing to work, you need to have its lifeblood: content. If ad dollars were driving demand of out reach campaigns, content is the fuel of outbound marketers. In short, content is king. And content is a complex and expensive king: how can you scale your content marketing so that you generate more leads? Learn how content curation is a great way to achieve ROI in inbound marketing strategies by enabling marketers to not only publish more content but to also publish better and more credible content:
- how content curation helps inbound marketers
- own vs 3rd-party content: which is good for what?
- ROI of content curation vs cotent creation: data from quantified studies.
- Case studies: SMBs, Non-Profit and Enterprise.
Originally presented during EducationConnect 2014 on 10/28/14 in NYC, Brittany Curtis, Content Marketing Consultant for LinkedIn, discusses the power and effectiveness of an “always-on” content marketing strategy, with targeted solutions and best practices that you can implement on LinkedIn today.
How to Plan and Implement a Digital PR StrategySendible
Discover the 10-step way to plan and implement a successful digital PR strategy and how Sendible can make each step quick and easy to implement. Do more in less time and get better results, with Sendible and guest speaker Sally Falkow, CEO of Meritus Media.
Blogging can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your blog in front of the right people?
During this 60 minute webinar, blogging experts from HubSpot and WordStream will expose the tips and tricks they've used to grow their blog readership to over 2.5 million combined viewers a month! This webinar is part of HubSpot's #Blog100 campaign.
LinkedIn for Selling - How to Generate Leads Using LinkedInAmanda Leeman
1. Brief overview of the benefits of LinkedIn for selling.
2. What to update in your personal profile to be found in search.
3. Four ways to generate leads using LinkedIn.
4. Tips to help you make your time on LinkedIn efficient.
Mastering Content Marketing on LinkedIn: Will Hambly's Inbound 2013 PresentationWill Hambly
Learn how to master content marketing on the world's largest professional network. This presentation is from my discussion at Inbound 2013, HubSpot's annual customer conference in Boston, MA.
Design a content strategy to optimise engagement with international users IWMW
Slides for a workshop session on "Design a content strategy to optimise engagement with international users" facilitated by Miao He, University of Bath at the IWMW 2016 event held at Liverpool John Moores University on 2123 June 2016.
Brinkmann consultancy Certification- 4 march 2014 - Green Matter Boris de Jong
Certification is a necessary challenge for the biomass industry. The biomass programmes at NL Enterprise Agency provide 40 projects worth of experience with this crucial factor in any successful biomass export plan.
Effortless Wellth Creation: align workplace with brain/body with values - goldenm.c. schraefel
How to help workplaces deliver joyful, inspiring, fun effective productive workplaces - easy: align all systems - values, culture, environment and the brain/body - to harmony. IN other words: get back to the shore; make the bear rare.
5 Top Tips for Top Social Media Channelsprnewswire
Not all social media platforms allow users to interact in the same way. While there are some overlapping strategies that pertain to every social media channel, each network has its own nuances and unique opportunities for engagement. To help you succeed, we’ve put together our TOP 5 TIPS for five of the top social platforms for brands.
Social Media Strategy for Maximizing Your LinkedIn Experienceerikakirstenbeck
Emerging online collaboration platforms are fundamentally changing the way we work and engage with each other, clients and partners. LinkedIn is no exception. Maximize your online brand with a specific social media strategy to achieve your professional goals.
Academic online profile development - NARTI Workshop - Salford Business SchoolSalford Business School
Academic online profile development session notes from - NARTI Workshop - held at Salford Business School, University of Salford on 26th November 2016. Presented by Dr Aleksej Heinze and Udeni Salmon.
See related blog post:
http://blogs.salford.ac.uk/business-school/narti-workshop-academic-online-profile
This presentation offers information about various online professional social media networking communities, as well as strategies for their effective use. It was presented to Spelman College students at a campus-wide Comprehensive Writing Program (CWP) workshop offered during Spring 2016.
Running your business can be a big challenge, especially when you're the CEO, CFO, Marketing Director and Community Manager all-in-one.
Social Media is a huge part of your digital marketing efforts and something that cannot be ignored, especially when your competitor is already out there. Yet which network do you choose to be active in?
This presentation covers the Who, What, Where, When, Why of Blogs; Blog Business Cases; Blogging Software; Create a Blog; ‘Pimping’ your Blog; How and What to Write; Promoting your Blog; Measuring Success; and Making Money with Blogs
This presentation covers:
The Who, What, Where, When, Why of Blogs
Blog Business Case
Blogging Software
Create a Blog
‘Pimping’ your Blog
How and What to Write
Promoting your Blog
Measuring Success
Making Money
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
2. What is LinkedIn Pulse?
Pulse is a blogging platform open to all
LinkedIn members
It’s also a news feed that users can tailor
specifically to their own interests
– Users can select certain subcategories
(“Channels”) of news to follow – i.e., “open
source software”
– Users can also follow specific Pulse bloggers
(“Influencers”), similar to how they would
follow a Twitter or Facebook user
3. What is LinkedIn Pulse?
The stories are mainly focused on job
advice, but also run the gamut across all
types of business news, information about
different industries, etc.
Anyone with a membership can post
It’s another great venue for our clients to
present themselves as thought leaders
4. According to LinkedIn…
“We believe we can help all professionals make smarter
and more informed business decisions leveraging all of
the great business knowledge flowing through LinkedIn in
the form of news, Influencer posts, industry updates,
discussions, comments, and more.
Pulse helps foster informed discussions that spark the
decisions shaping the world around us through news and
information.”
5.
6. “Influencers” vs. “Top Influencers”
Anyone who writes a post on LinkedIn is
considered an Influencer – but only the most
widely-read are considered “Top
Influencers”
7. What’s a Top Influencer?
Being a Top Influencer means your blog has
generated the most engagement (views,
likes, comments) with other LinkedIn
members
Ranking is refreshed every three hours and
starts anew every Sunday at midnight
8. Becoming a Top Influencer
Find a relevant & stimulating topic that will
appeal to those in your industry
If appropriate, use a current affair to peg
your discussion
Link to other LinkedIn posts
Don’t post beyond Friday afternoon; Monday
mornings are best
Seek out others’ posts and comment on
them
http://60secondmarketer.com/blog/2012/09/16/linkedin-top-influencer-tips/
9. The Secrets Behind Featured
Posts
A guy named Gericke Potgeiter
analyzed more than 500 top
rated posts to try and determine
how LinkedIn chooses which
posts to get featured on the main
page and specific Channel
pages.
Here’s what he found.
10. Use Keywords
Like Google, LinkedIn uses an algorithm to
identify keywords and tags to determine
whether or not posts are suitable for specific
Channels
Use keywords in headlines and throughout
content, similar to SEO
Always tag stories with keywords
11. Encourage Audience Engagement
The more audience engagement – views,
likes, shares, comments – a post receives,
the more likely it is to be featured
Make the post provocative; solicit
commentary
Drive as much traffic as possible to the post
using other social media outlets (Twitter,
Facebook, etc.)
– Convergence between editorial content and
social media efforts
12. Things to Be Careful of
Photos are OK, but adding too much
multimedia content seems to hurt rankings
Negative and/or overly emotional headlines
can also hurt (i.e., “Why I HATE Cold Calls”)
Stay away from using numbers in headlines
(i.e., “Top 5 Economic Predictions for 2016”)
13. Pulse FAQs
What does it cost?
– Nothing. Anyone with a LinkedIn account can create
a Pulse blog for free.
How are Pulse blogs different from corporate blogs?
– They give the individual a chance to give more of a
personal perspective. Pulse blogs should not be the
same content repurposed from a corporate blog;
they should be unique and in the person’s own
“voice.”
14. Pulse FAQs
How can it help our clients?
– Many ways:
Improve thought leadership positions
Help them share their ideas directly with their
LinkedIn Connections
Spark conversation
Bolster their social media presence
Raise visibility for their companies
15. Pulse FAQs
Who sees the posts, and where do they see them?
– Posts get shared with the individual’s followers, but
they may also be viewable to anyone who
subscribes to a particular type of news feed
(example: “open source software”). People do not
need to be Followers to see the posts.
– This can help pick up more Followers and
Connections
– Most popular posts also appear on
https://www.linkedin.com/Pulse/ and on Channel
pages
16. Pulse FAQs
How many views does the average post get?
– The average influencer post drives more than 31,000
views and receives more than 250 likes and 80
comments. (2014 numbers, may have gone up
since)
Does LinkedIn promote posts?
– In a way, yes. There’s a “Top Posts” section that
features some of the hottest recent posts (most
readership and discussion).
– Section appears on users’ LinkedIn homepages.
– Kind of like being featured as a “Top App” in app
stores.
– True promotion (i.e., social media) is up to the
author (or us)
17. Creating a Pulse Blog
Really not much different than creating a
traditional blog or article
Start with a recommended topic(s)
Definitely need a sourcing session, since
Pulse blogs – even more than “normal”
blogs – need to be even more personal
Good to have a suggested schedule of blog
topics, as more frequent posters will
probably be more likely to pick up followers
18. Pricing Pulse
A Pulse blog in itself would likely be priced
similar to a regular blog post
– $1K, which includes:
– 1 sourcing call and/or research
– Up to 3 drafts, including final
Could also package this offering in
conjunction with a social media program
– Could be considered a separate cost or
wrapped into a monthly retainer
19. Is Pulse Right for My Client?
Is your client a LinkedIn user?
Do they have a unique (and personal!)
perspective to share?
Do they want to increase awareness about
themselves and their company?
Do they want to go directly to potential
customers/partners ?