Can your business thrive without prospects, clients or customers? If your answer to the question is “no", then you must have a Lead Generation system in your marketing arsenal. Simply put, you must have a consistent flow of people that you can showcase your products and service to because it will increase your chances of making a sale. This presentation dives deep into building a responsive list for your specific market.
3. In This Webinar, You’ll Discover
Why Every Business Must Be Actively Building A List
The Goal List Building plays in any Marketing System
Three types of lists that exists
...and How To Build A Responsive List
34. You will Need...
Bait - Lead Magnet
Personal Billboard - Landing Page
Place to store the data - Email Autoresponder software
Lots of people - COLD TRAFFIC
35. A Lead Magnet Is...
A small chunk of valuable information that solves a specific
problem for a specific market and is offered in exchange for
contact information...usually an email address
36. A Lead Magnet...
Makes a specific promise
Gives specific examples
Offer a specific shortcut
Answers a specific question
37. A Lead Magnet is NOT...
Subscribe to my newsletter
A Guide
A mini course
A survey
38. A Landing Page Is...
a web page that allows you to capture a visitor's information
through a lead form. Every landing page should have an
interesting offer behind a lead capture form. This helps you
convert a higher percentage of web page visitors into leads that
you can follow up on later.
HUBSPOT
39. An Email Autoresponder Software Is...
...your database. It houses all emails that are collected in an opt-in.
Landing pages CANNOT work independently of email
autoresponder. It also automatically sends emails to your
subscribers when triggered by a series of events you determine.
Many of the best autoresponders have reporting tools that track
email open rates, email click through rates as well as email
bounces. It show you how good or bad your email campaigns are
performing so you can constantly tweak and improve.
43. You’re probably wondering...
There are so many things to remember
How do I make this a reality for me?
How will I know the perfect bait to create for my business?
How do I put all the pieces together?
47. At the Bootcamp, you’ll learn...
How to identify your Ideal client
How to articulate the little victory you'll deliver to these clients
How to write your first marketing email
How to construct your entire Lead Generation System
The 5 Most effective tools to build your Lead Generation system
53. ALPHA AUTOS
LEADS: 56
AD SPEND: NGN 75,000
COST OF PRODUCT: NGN 90,000
SALES: NGN 450,000
No OF CUSTOMERS: 5
54. At the Bootcamp, you’ll learn...
How to identify your Ideal client
How to articulate the little victory you'll deliver to these clients
How to write your first marketing email
How to construct your entire Lead Generation System
The 5 Most effective tools to build your Lead Generation system