Research in tot he publishing company, IPC .

1. IPCMedia
ResearchintoPublishingCorporations
Charlie Kowalik

2. Who?
1. IPC - International Publishing Corporation
2. The company is a British run firm based in London that was set up in 1933
3. Currently one of the world’s biggest and leading media companies.
4. The company is run by CEO Marcus Rch, and Managing Directors Sam Finlay
and Adrian Hughes.
5. IPC currently generate a global print audience of 120 million per month,
including over 50+ websites.
6. In addition to its high print audience standards IPC has aspirations of
being as professional and committed as possible.

3. Publications
IPC offer a very diverse range of magazines aimed at both men and
women of ages between 15+
Men - NME, Nuts
Women - Chat, Woman
Fashion & Beauty - NOW, Marie Claire
Home & Design - Essentials, Ideal home
Sports - Cycling weekly, Angler’s mail

4. TargetAudience
Surprisingly (due to modern stereotypes), 57% of IPC produced
readers are men, leaving a figure of 43% of female readers. IPC’s
expansive array of magazines and online articles are not provided
only for men and women in the UK but also internationally as well
which broadens their target audience allowing for optimum sales.The
magazines they sell can cover a range of ages between 18-60.

5. History
1800’s
The Field
Country life
Horse & Hound
Shooting Times
Cycling weekly
Plus more…
Early 1990’s
Yachting monthly
Cage Birds
Motor Boats
Women’s weekly
Golf Monthly
Homes & Gardens
1920’s
Ideal home
Women and home
1930’3
Women’s own
Woman
Caravan
Stamp Magazine
Prediction
1950’s
NME
TV times
1960’s
Shoot!
Rugby Worlds
World Soccer
Angler's Mail
Family Circle
1970’s
Aeroplane Monthly
Sporting Gun
Superbike
1980’s
Marie Claire
Essentials
4x4
Chat
Classic Boat
Plus more...
1990’s
Now
What’s on TV
NME (First website
magazine)
Today
Nuts
Pick Me Up
TV easy

6. Benefitsforme
IPC has a massive amount of experience in advertising and branding
which can be used to make sure my magazine includes the correct
and appropriate content.
Already produce a hugely successful music magazine NME which
suggests they have contacts in the music industry which would
helpful as those contacts could be used to promote and feature
in my magazine which would help sales and appeal to a larger
audience.
Due to a large portfolio of successful magazines, becoming one the
world’s leading media companies their reputation would carry
over to your magazine guaranteeing customers