IPC media would be well-suited to distribute the author's new music magazine. IPC is a major UK publishing house that publishes 60 iconic brands and is the leading publisher of magazines in the UK. They engage with two-thirds of UK women, and the author's magazine targets a female audience in terms of its appearance and style. IPC already publishes several successful women's magazines as well as the music magazine NME. Distributing the author's new magazine through IPC could help expand their audience to younger women and build upon their large existing female readership. IPC's distribution of NME also makes them a good fit as the author was influenced by NME's magazine design and style.