IPC Media presentation for AS Media Studies

1. IPC Media
Eleanor Webb
AS Media Studies

2. The company started when three leading magazine publishers: George
Newnes, established in 1881, Odhams Press, established in 1890 and
Fleetway Publications established in 1880 joined together with the
Mirror Group to form IPC magazines in 1968.
The 1800’s: 8 IPC publications that are still going today were launched in
the late 1800’s including: Country life, Cycling weekly and Horse and
hound.
The 1940’s: IPC’s Woman’s Weeklies played a key wartime role, keeping
the morale of woman up and supplying important information on behalf
of the Government.
The Companies history:
Key Points

3. The 1970’s: IPC is acquired by The Reed Group, this forms the giant
global corporation, Reed International.
The 1990’s: New musical express, one of the magazines many
publications, goes on to be the first major UK music title to get its own
website – nme.com
The 2000’s: IPC change their name from IPC Magazines to IPC Media for
the new millennium.
The Companies history:
Key Points

4. In the mid 1950’s IPC was associated with a handful of
companies, mostly associated newspapers.
These companies were:
Odhams Press Ltd
George Newnes Publishers
C. Arthur Pearson
The Hulton Press
Publications IPC Media have been
associated with

5. IPC has a huge portfolio of titles
These titles are separated into 3 divisions each
aimed at a separate market
These separate markets are:
Mass Market Women
Upmarket Women
Men
Portfolio: Current titles

6. Target Audience:
Mass Market for Women
Popular Titles

7. Target Audience:
Upmarket Women
Popular titles

8. Target Audience:
Men
Popular titles

9. IPC Media is split into 3 different publishing divisions;
IPC Connect, IPC Inspire and IPC Southbank
Along with these 3 divisions is IPC Advertising where companies can
purchase adverts.
Each of these divisions has a different target audience to focus on
Connect focuses on Mass Market Women
Inspire focuses in Men
Southbank focuses on Upmarket Women
Structure Of IPC Media

10. On the 10th October 2013 IPC Media reported a 75% fall
in pre-tax profits for 2012
On October 7th 2013 IPC Media announced that one of
their most popular magazines NME is getting a major
redevelopment
On August 28th 2013 Marie Claire another popular
magazine aimed at women celebrated its 25th
birthday
Current News about IPC Media