2. ABOUT IPC
• IPC Media (formerly International Publishing Corporation),[ a wholly
owned subsidiary of Time Inc. is a consumer magazine and digital
publisher in the United Kingdom, with a large portfolio selling over 350
million copies each year. The British magazine was first published in
industry in the mid-1950s and was dominated by a handful of companies,
the, Odhams Press Ltd George Newne Publishers, C. Arthur Pearson, and
the Hulton Press, which fought each other for market share in a highly
competitive marketplace. These our the different categories they
published:
• Music
• Woman's weekly
• TV guides and entertainment
• Home/Lifestyle
• Men's magazines
• Gossip,
• Fashion
• Sport

3. With more than 60 iconic media brands, IPC creates content for multiple
platforms, across print, online, mobile, tablets and events. As the UK's
leading consumer magazine publisher we engage with 26m UK adults -
almost two thirds of UK women and 42% of UK men. Our award winning
portfolio of websites reaches over 25 million users globally every month.
IPC Media is committed to working in partnership with its consumers,
advertisers, business partners and employees to deliver exceptional value,
service, innovation and creativity.

4. 1950
Present
History • NME
• TV times
• Nuts
• Pick me up
1800’s 1960 – year IPC was
• Easy TV
• The field formed
• Horse & Hound • Rugby's world
• Country life • Shoot!
• Shooting times • World’s soccer
• Cycling weekly 1970
Early 1900’s • Aeroplane monthly
• Yachting weekly • Sporting gun
• Motor boats • Super bike
• Golf monthly 1980’s
• Gardens & homes • Maire Clarie
1920 • Essentials
• Women & home • 4 times 4
• Ideal Home • Chat
1930 • Classic boat
• Woman 1990
• Woman’s own • Now
• Caravan • What’s on tv

5. Why might the IPC be appropriate to publish a new music
magazine?
• The IPC has published over 50 different tittles magazine
and have a lot of experience advertising for the right
target audience for a certain genre.
• They published many magazine, so they have a lot of
knowledge what will sell well.
• Have published a well known magazine called NME.
• Also NME is a very famous magazine, the magazine was
formed in 1952 and has been hugely successful since,
therefore they have knowledge and understanding in
the music industry.

6. What types of music magazines would they likely to publish?
• IPC already publish a well known magazine called NME. The genre of
the magazine is Indie/Rock therefore the company have already built up
a fan base for an audience who are interested in that kind of music.
• Many of there magazine are based for a female audience, therefore if
the genre of my magazine was “pop, hip hop or chart music” is would
be more targeted for women – and may attract many of there
customers already.
• On the other hand as they have only ever published one other
magazine, they may not want to publish a different genre of music
magazine. NME is a rock magazine and have a specific target audience
and a different magazine may not be magazine which interests them.

7. Would Bauer Be, be a better company to publish my music magazine?
About Bauer
Bauer Media is a division of the Bauer Media Group, Europe’s largest
privately owned publishing Group. The Group is a worldwide media
empire offering over 300 magazines in 15 countries, as well as online, TV
and radio stations.
Bauer Media joined the Bauer Media Group in January 2008 following
acquisition of Emap plc’s consumer and specialist magazines, radio, TV,
online and digital businesses. Collectively, the Group employs some 6,400
people.
Bauer Media is a multi-platform UK-based media Group consisting of
many companies collected around two main divisions – Magazines and
Radio - widely recognised and rewarded as being industry innovators.
Our business is built on influential media brands with millions of personal
relationships with engaged readers and listeners. Our strategy is to
connect audiences with excellent content through our broad multi-touch
point brand platforms, wherever and whenever and however they want.
Our wide portfolio of influential brands gives us advantages over pure play
magazine or radio competitors.

8. Would Bauer Be, be a better company to publish my music magazine?
In my opinion the answer is yes, this because the company publish a
wider range of genre in music magazines, such as:
• Indie
• Rock
• Pop
• Hip hop
They also publish to wider range of target audiences, therefore my
magazine would be more likely to interest a wider range of there
customers. The company have published magazines such as Kerrang
and Q, therefore they have more experience catering for different music
genres.
• However as they already have different genres in there music
magazines section of the company, they may find that a similar
magazine may not sell well as there would be competition and would
not be profitable.