Here is my music magazine research where i look at a few companies and analyse some music magazines.

1. Magazine Institutions
Research

2. Bauer Media
Group

3. About Bauer
•
Bauer Media is a part of the Bauer Media
Group – Europe's largest privately owned
publishing group.
•
The publisher is worldwide offer over 300
magazines in 15 Countries.
•
Bauer Media joined The Bauer Group in
January 2008.
•
Bauer Media covers over 80 influential brand
names, one of which includes ‘Heat’.

4. Company History
•
The magazine heritage goes back to 1953 with
the start of ‘Angling Times’ and the start of
‘Motor Cycle News’ in 1956.
•
In 1990 came the start of t London dance
station ‘Kiss FM (Kiss 100)’.
•
Later followed by ‘Liverpool’s Radio City’,
‘TWC’ and the ‘Metro Group’.
•
Soon after came ‘Melody FM’ which is now
known as ‘Magic 105.4’.

5. Publications they manage
•
Magazines
•
Radio
•
TV Channel
•
Digital

6. Masthead
Centural Image
Skyline
Buzz Word
Teaser
Flash
Graphic Features
Pull Quote
Smashed glass
effect
Red- danger/warning
Links with 'danger days'
Spider- shows
the band are scary
Dark clothing - gothic
Rock bands – 'Bring
Me The Horizon'

7. Analysis
This magazine is aimed at teenagers to young adults who are around
15 plus years old, who enjoy rock music. This is shown in the title of
the magazine as the text has a smashed glass effect. This links to
rock because typically rock artists like to smash things up, which
makes this an instant link to their target audience. The colours used
also present this because the colour sceme includes a lot of red
which is associated with danger and warnings. This shows that the
target audience themselves and rock artists like to break the rules
and are excited by danger. The magazine includes a lot of rock bands
such as My Chemical Romance and Bring Me The Horizon. In the title
of My Chemical Romance there is a spider located in the middle of
the letter O. This gives off an intimidating impression as most people
are scared of spider, which gives off the rock look that most rock
artists go for. Also most younger teenager often thrive off of fear
which as spiders are often seen as scary, this will draw their target
audience into buying the magazine.

8. BBC Worldwide

9. More Company History
•
In 1994, Bauer Media brought a small
magazine called ‘For Him Magazine’ which is
now in the middle of the bestselling brand
FHM.
•
In 1996, the company obtained the music TV
Channel ‘The Box’ which has now grown into
‘Box Plus Network’.
•
The magazine ‘Closer’ was launched in 2002
and Britain's first weekly glossy ‘GRAZIA’ was
launched in 2005.

10. About BBC Worldwide
•
BBC Worldwide aim to build the BBC’s brands,
audiences and commercial returns. This is
done by investing in commercialising and
showcasing content around the world.
•
During 2014/15, BBC Worldwide headline
sales were £1,001.8 million and headline
profits of £138.6 million.
•
They sell programmes and formats produced
by more than 250 British independent
Producers.

11. Publications they manage
•
Magazines
•
Digital Editions
•
Books
•
Live Events

12. Sophisticated
font - Classical
Masthead
Violin and smart
clothing
Central Image
Simple, not overpowering
– older generation
Formal Language
Reviews – older
generation
Skyline
Graphic Features
Flash
Cover lines
Buzz Words

13. Analysis
The magazine's target audience is the older generation with the age of
around 50 plus, who enjoy classical music. This is presented in the cover
through the font as it is very sophisticated and as if it was delicatley written.
The magazine is aimed at the older audience which is shown through the
main image as the lady is well presented with her smart dress and holding
a violin which is more old fashioned as the younger generation prefer louder
instruments. Reviews are included within the magazine which are mainly
aimed at the older generation as they prefere to take the time to know others
opinions on what they are reading.Also there isnt any slang within the cover,
which would draw the younger generation in as they are not bothered by the
language of the text. Where as older people much prefere formal language
which they know and understand, much like classical music itself.