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CHANGEIST D E S I
G N I N G ( W I T H ) S O C I E T Y: C O - C R E AT I N G M O R E D U R A B L E F U T U R E V I S I O N S S C OT T S M I T H M E D I A F U T U R E W E E K 2 015 @ C H A N G E I S T
F U T U R
E S R E S E A R C H E R S T R AT E G I C D E S I G N E R C R I T I C A L F U T U R I S T “ W H A T ’ S E M E R G I N G ? ” “ W H A T A R E W E G O I N G T O D O A B O U T I T ? ” “ W H Y D O W E T H I N K T H I S WA Y ? ” CHANGEIST
P O S I T
I O N I N G F O R E S I G H T F O R E S I G H T I N N O VA T I O N D E S I G N S C A N N I N G S E N S E M A K I N G S Y N T H E S I S O P P O R T U N I T Y I D E N T I F I C A T I O N P R O T O T Y P I N G A N D C O M M U N I C A T I O N CHANGEIST
G O R D O
N M O O R E — FA I R C H I L D S E M I C O N D U C T O R Transistors will double in capacity ever 18 to 24 months for the foreseeable future.
‘ I T ’ S
I M P O R TA N T T O C E R TA I N LY C H A N G E . I N I T I A L LY, [ I T WA S ] J U S T A N O B S E R VAT I O N . . A N AT T E M P T T O P R E D I C T T H I S WA S A WAY T O C H E A P E L E C T R O N I C S . . . B U T T H E I N D U S T RY M A D E I T A S E L F - F U L F I L L I N G P R O P H E S Y N O W… S O E S S E N T I A L LY F R O M B E I N G J U S T A M E A S U R E O F W H AT H A S H A P P E N E D , I T ’ S B E C O M E A D R I V E R O F W H AT I S G O I N G T O H A P P E N . ‘ — G O R D O N M O O R E , “ E X C E R P T S F R O M A C O N V E R S AT I O N W I T H G O R D O N M O O R E : M O O R E ’ S L A W, ” I N T E L C O R P O R AT E V I D E O CHANGEIST
— L A R RY
PA G E , G O O G L E , O N T H E S E L F - D R I V I N G C A R S F G AT E . C O M , O C T O B E R 1 8 , 2 0 1 3 “…we change the business from being something that wasn’t going to happen at all to something that now is somewhere inevitable and people’s feelings about it…” CHANGEIST
E N T H U
S I A S M F O R T H E F U T U R E I S N ’ T E V E N LY D I S T R I B U T E D . Pew Research data, April 2014