Changeist Post-Consumption Workshop 2008

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Changeist Post-Consumption Workshop 2008

  1. 1. Stretching the Frame Scott Smith Changeist August 12, 2008
  2. 2. Roadmap <ul><li>Thinking ahead = how should we think? </li></ul><ul><li>Pulling out to the wide -angle view </li></ul><ul><li>Values shifts </li></ul><ul><li>A Post-consumption world? </li></ul><ul><li>Where are we now? </li></ul> 2008 Changeist, LLC. Not to be distributed without permission.
  3. 3. Human Foresight Changeist blends approaches from foresight, design research, innovation and market research to create Human Foresight: insights into the near future that help organizations identify opportunities and create market spaces where new technology and emerging behaviors converge.
  4. 4.  2008 Changeist, LLC. Not to be distributed without permission.
  5. 5.  2008 Changeist, LLC. Not to be distributed without permission.
  6. 6. Layers of Sensing  2008 Changeist, LLC. Not to be distributed without permission. mind living body connecting world By tracking change in areas as broad as media, pharmaceuticals, wellness, work and education, we keep track of how consumer cognition is constantly evolving. Social trends, health and fitness, and fashion all impact how consumers view their bodies and physical wellbeing. Interior design, architecture, fashion, urban planning, technology, and social trends enable consumers to choose change—or tradition—in their living environments. Communications technology, media, and networks are interchanging to allow consumers to fulfill emotional and social needs. Societal values, cultural change, interplay between cultures, worldviews. What is the top-level “mental model” we have about ourselves and those around us?
  7. 7. Movement of Values  2008 Changeist, LLC. Not to be distributed without permission. mind living body connecting world Layer to Layer global to local = “ what happens to my world happens to me” local to global = “ what happens to happens to me happens to my world” Example: Sustainability
  8. 8. Movement of Values  2008 Changeist, LLC. Not to be distributed without permission. mind living body connecting world Layer to Layer global to local = “ digital connections shape local ones” local to global = “ it’s a global village…let’s all connect” Example: Sociality
  9. 9. The Big Shift: Entering a Post-Consumption World?  2008 Changeist, LLC. Not to be distributed without permission. <ul><li>Want to Haves: </li></ul><ul><li>Mass affluence </li></ul><ul><li>Experience </li></ul><ul><li>Novelty </li></ul><ul><li>Luxury </li></ul><ul><li>Ease of access </li></ul><ul><li>Cheap goods </li></ul><ul><li>Technology </li></ul><ul><li>Global markets </li></ul><ul><li>Nice to Haves: </li></ul><ul><li>Sustainability </li></ul><ul><li>Small footprint </li></ul><ul><li>Climate care </li></ul><ul><li>Fair trade </li></ul><ul><li>Community </li></ul>
  10. 10. The Big Shift: Entering a Post-Consumption World?  2008 Changeist, LLC. Not to be distributed without permission. ? <ul><li>Mass affluence </li></ul><ul><li>Experience </li></ul><ul><li>Novelty </li></ul><ul><li>Luxury </li></ul><ul><li>Ease of access </li></ul><ul><li>Cheap goods </li></ul><ul><li>Must Haves </li></ul><ul><li>Sustainability </li></ul><ul><li>Small footprint </li></ul><ul><li>Climate care </li></ul><ul><li>Fair trade </li></ul><ul><li>Community </li></ul><ul><li>Technology? </li></ul><ul><li>Global markets? </li></ul><ul><li>Climate change </li></ul><ul><li>Credit crunch </li></ul><ul><li>Resource scarcity </li></ul><ul><li>Global uncertainty </li></ul>Microconditions may change, macroshift won’t
  11. 11. Values Redefined <ul><li>Community </li></ul><ul><li>Reality </li></ul><ul><li>Authenticity </li></ul><ul><li>Functionality </li></ul><ul><li>Simplicity </li></ul><ul><li>Value </li></ul> 2008 Changeist, LLC. Not to be distributed without permission. New Rules?
  12. 12. What Does it Mean for Us? <ul><li>What is “Better” now? </li></ul><ul><ul><li>From individual advantage to family sustenance. </li></ul></ul><ul><li>Who are “You”? </li></ul><ul><ul><li>From me to people around me/all of us. </li></ul></ul><ul><li>What constitutes “Enjoyment”? </li></ul><ul><ul><li>From a luxurious sensation of unique pleasure to a worry-free moment. </li></ul></ul><ul><li>What is the meaning of “Experience” now? </li></ul><ul><ul><li>From blockbuster to simple fulfillment--simple pleasure. </li></ul></ul> 2008 Changeist, LLC. Not to be distributed without permission.
  13. 13. Take Aways <ul><li>Pull back and re-examine all influences on core defining values in a product. </li></ul><ul><li>Be prepared to think about the impact of disruption and reframing of key values. </li></ul><ul><li>Take advantage of major disruptions and shifts to find white space opportunities. </li></ul> 2008 Changeist, LLC. Not to be distributed without permission.

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